The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
May 10, 2020 • 35min
Conference replay: How to create a content performance culture
This episode is the audio version of a popular conference talk I have been giving in 2020 after the release of my third book. You can also see a video version and more about content performance cultures at this link: https://authenticstorytelling.net/content-performance-culture-book/
May 7, 2020 • 50min
146: Why your company needs a voice strategy (with the Westwaters)
Scot and Susan Westwater wrote a book on voice strategy and are enlightening us on why companies need a strategy around voice search and related areas. You can also check out their book here: https://amzn.to/3cgmWoQ What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message
May 5, 2020 • 29min
How to use cartoons in your content marketing
Cartoonist Dave MacDonald joins me in this episode to talk about how you can use cartoons that are unique to your brand to help your story stand out.
Apr 30, 2020 • 33min
144: Local SEO: How to get local links that matter for your business
Local SEO Expert Greg Gifford shares how local businesses can rank higher when potential customers search for their services. Enjoy the episode and you can connect with Greg here: https://www.linkedin.com/in/greggifford
Apr 28, 2020 • 13min
When and how to use a Slack channel to communicate with people
A discussion of when text-based live communication via Slack can beat the video call or phone call.
Apr 25, 2020 • 26min
142: How the parody Adweak Twitter account grew to 75,000 followers through funny writing
Adweak - https://twitter.com/adweak - uses an Onion-type style of writing and pokes fun at agency and marketing life. Founder and copywriter Mickey “Paul” Taylor joins me on this episode and shares why he started the account and how it creates writing projects for him.
Apr 24, 2020 • 13min
141: Tagging on social media - when it’s a good practice and when it’s just spammy
In this episode I am diving into the topic of tagging on social media. LinkedIn is now encouraging people to tag connections in comments on your own post. But there are things to consider before you tag anybody on any network. Let’s dive in.
Apr 22, 2020 • 33min
How to promote your research to wider audiences and through different content assets
Author Jon Schwabish shares tips on how researchers must think about promoting their work today in an omni-channel environment. We dive in and share best practices and ideas on how researchers and business storytellers can think about maximizing their work. You can find the book here: https://www.urban.org/ElevatetheDebateBook
Apr 18, 2020 • 30min
Why small businesses need a website - a discussion with Jason Laz
In general, most businesses need a website. Certainly, business might be going well without it, but if there’s no digital footprint you are likely losing customers. Let’s dive into how to create small business websites that rock.
Apr 16, 2020 • 32min
How businesses can maximize direct mail now as the U.S. Postal Services is seeing a decline
Eric Van Kerckhove, owner of AllegraCr.com, is sharing how restaurants and other B2C businesses can use direct mail now to reach customers. B2B businesses might consider waiting until offices reopen but he shares strategies here as well. Sending direct mail campaigns can be a differentiator during the coronavirus pandemic of 2020.
