The Business Storytelling Podcast
Trappe Digital LLC
Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
Mentioned books
Apr 13, 2020 • 31min
How to write copy that brags less and works better (with Rachel Allen)
Rachel runs Bolt from the Blue Copywriting and shares writing tips with us today to keep in mind to make our copy better and less bragging about us.
Apr 10, 2020 • 15min
How to easily voice dictate your content [Content workflow hack]
A look at my tips and tricks on how to easily voice dictate your articles and blog posts to establish yourself and your brand as a thought leader.
Apr 10, 2020 • 34min
Please stop being so boring with your content (with Kate Bradley Chernis)
Kate is the CEO at Lately and she shares her tips on how you can make your content riveting and stop being boring.
Apr 9, 2020 • 34min
Why companies should focus on employee advocacy to build their brand story
Tim Williams, CEO of Onalytica, joins me on this episode to share his tips on how companies can build authentic employee advocacy programs that help them and their employees.
Apr 7, 2020 • 10min
How to avoid duplicate content issues while still maximizing your content
In this episode I talk about how you can avoid duplicate content issues while still maximizing your content everywhere. For more on content performance culture: https://authenticstorytelling.net/content-performance-culture-book/
Apr 6, 2020 • 29min
How artificial intelligence can improve your email marketing - with Amith Nagarajan
Amith Nagarajan, chairman of rasa.io, shares with us how AI can make the production of email marketing and newsletters easier for content teams but on the same side makes it more personalized for the end-user.
Apr 4, 2020 • 15min
How and why to set up a media and awards page on your website
Listing positive media mentions of our brand on our website can really help us keep track of what’s being said about us and also help with our marketing. The same is true for awards pages. I discuss the topic on this episode and also talk about how to set those pages up.
Apr 3, 2020 • 18min
130: How to decide whether or not your company should run a webinar with a topic in the news
Lots of companies were writing content about the coronavirus and how it relates to their industry. The current marketing phase has now shifted to starting webinars with topics around the pandemic. In this episode I discuss the things you should consider before starting the webinar that covers anything related to the coronavirus
Apr 2, 2020 • 35min
The 3 types of content assets you should add to your content strategy (with Amanda Milligan)
Marketing Director and Podcast Host Amanda Milligan shares with us what content assets publishers want you to produce and how you can use that knowledge to stand out with your content.
Apr 1, 2020 • 24min
Should brands produce print magazines in their content strategy?
Joe Pulizzi joins me to talk about his prediction that print will become more important in content marketing. We discuss how and why brands may start printing more publications.
