Sales Gravy: Jeb Blount

Jeb Blount
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Jan 19, 2021 • 7min

Coronavirus Talk #9: On Mental and Physical Resilience

Coronavirus is Testing Mental Resilience The Coronavirus third wave is putting a strain on the mental resilience of sales professionals and impacting performance. From New Possibilities to Managing Mental Resilience   The last time I came to you with the coronavirus talk was back in July. Back then we were talking about new possibilities— about how going through a crucible of adversity helps you lift the chains of limitations off of yourself so that you can see that anything is possible if you make the choice to persevere.  I come to you now in January, during the third wave of the coronavirus, because I’m noticing a big problem. Salespeople are beginning to wear out. In some cases, it's depression and loneliness. In other cases, it's waiting and hoping for this to all be over and constantly having your hopes dashed.  All of this stress and anxiety combine to put you in a situation where you just don't feel very good about life. In sales, if you don't feel good about life, it's going to be really, really hard to feel good about selling.  Mental and Physical Drain The net result is that many people just feel mentally and physically drained. In sales, you need a great deal of mental resilience because you often face so much rejection. The job is hard. And now, you have to work twice as hard to accomplish your sales goals.  In this environment, you need a great deal of intellectual acuity in order to outwit your competitors. Mental acuity requires a great deal of physical stamina. Likewise, mental resilience is directly impacted by physical resilience.  If you're allowing those days when you just feel depressed to take you down with them, then it's going to be a lot harder to to to gain the physical stamina that you need.  A Challenge to Focus on You So my challenge to you on this Coronavirus Talk is to go look in the mirror: Are you taking care of yourself? Drinking too much? Eating too much or the wrong things? Getting enough exercise? Are you doing things to your body that make it harder for you to recover mentally?  If the answer is yes, resolve to make changes. Reach deep down inside of yourself and find the discipline. Before I made these changes, I didn't feel good, didn't really look good, and I wasn't performing at my very best. Flip forward a couple of months, with a real focus and discipline on taking care of my physical health, and I'm in a much better place. I've got so much more energy and feel much more equipped to handle the disappointments, stress, and anxiety that come along with this horrible pandemic.  Take Action So take action now. Start eating right, getting enough sleep, and exercising. Do this and I promise you that you will not only get through this, but you'll also put yourself in a position to win on the other side.  I want to hear from you. What are you doing to keep yourself mentally and physically fit during this pandemic? Send me a text message at 1-706-397-4599 or just CLICK HERE TO TEXT. More Coronavirus Talk Episodes: Prospecting Coronavirus Talk #1 Excuses Coronavirus Talk #2 The Gift of Time Coronavirus Talk #3 Confusion Coronavirus Talk #4 Fear and Worry Coronavirus Talk #5 On Mourning Coronavirus Talk #6 Gratitude Coronavirus Talk #7 On New Possibilities #8
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Jan 8, 2021 • 60min

Networking Tips and Tactics for Introverts

On this episode of the Sales Gravy Podcast, Jeb Blount (Virtual Selling) and Matthew Pollard (The Introverts Edge to Networking) take on networking for introverts. One of the biggest myths about networking is that to be an effective networker you need to have the “gift-of-gab" and be an outgoing self-promoter. The truth is, it's just the opposite. In fact, introverts often make the best networkers. You just need a plan, system, and authenticity. On this paradigm-shifting podcast episode, you learn tips and tactics for leveraging your innate introvert superpowers to target prospects and influencers, engage in networking conversations, and turn networking into a repeatable system that helps you build your business and pipeline. Join Jeb Blount's Insider Group. Text "insider" to 1-706-397-4599 or HERE Matthew: The Inspiration Behind The Introvert’s Edge to Networking A lot of people don't like networking and I think it's because they don't understand what networking really is. They go to networking events and they see these people that do transactional networking. They have these surface-level conversations with people and they walk out with all these business cards without having a real conversation with anyone. The cards sit on their desk and they think, “If they call me, then I'll work with them.” And of course, they never do. So they had this mindset that networking just doesn't work. People need to be more strategic when they’re networking. Secondly, networking doesn't just take place in a networking room. People assume you have to be face to face because it doesn't work virtually. And now people are realizing they can actually sell more if they stay at home. Networking is the same way. Most people don't even know how to articulate the value of what they offer in three minutes when someone is politely listening. What chance do they have when someone gives them half a second online? Jeb: What to Do With That Stack of Business Cards I was working with a group of CPAs who were going to networking events, but they weren't really getting anything out of them. When I asked about their process, they said, “We talk to people, collect their business cards, and then we come back and wait for them to call us.” I asked why they don’t call them, and they said, “Well, we do call them, but sometimes we'll call them like three or four weeks later. We don’t want to bother them right after the networking event.” This is not hard. Why don't you try calling them 24 hours after the networking event? Because they're probably going to remember you right away. They won’t remember you in a month from now. The advice I gave them was this: The next networking event you go to, when you get their business card, write down something about the person on the back of the business card. As I walk away, I go to my LinkedIn app on my phone and I send them a connection request. The probability that they accept my request goes up exponentially. They also gave me a business card that usually has their cell phone number on it. So I send them a text message that says, “It was so nice meeting you, thank you so much for the conversation. I'll give you a call tomorrow.” And then I call them the next day. If you do that, appointments go up exponentially. We followed up with this group a couple of weeks later, and sure enough, it was working for them. Suddenly they were meeting people, calling them, and getting meetings. What’s your take on starting conversations, following up, and making connections online? Matthew: Follow-Up Doesn’t Have To Be Awkward If I take a sales mindset, maybe with people on social media, after I walking out of the room means that we are starting to foster that relationship. I'll connect with them on LinkedIn. Depending on your relationship, why not connect with them on Facebook? Check them out on Instagram. One of the things I tell people is to look people up on LinkedIn beforehand who you kno...
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Dec 29, 2020 • 1h 1min

How to Create a Sales Accountability Culture

On this episode of the Sales Gravy Podcast Jeb Blount (People Follow You) and Kristie Jones discuss the trials and tribulations of building and sustaining a sales accountability culture. You'll learn that without accountability your sales team will generate inconsistent results and devolve into the wild, wild west. Kristie: How I Developed My Passion for Creating a Sales Accountability Culture I actually started in SaaS sales leadership back in 2000. As I progressed through my career, I started to work for some VC-backed companies, and I got that VC-backed startup bug. Accountability is so critical when you're dealing with people who have given you money and expect a return on the investment. Early-stage startups and fast-growing startups are all about urgency and results. I was working as a VP of Sales and it was clear that those environments needed to have a sales accountability culture. We needed to create and maintain one. In about 2016, I left the W2 world and started my own sales consultancy. I'm passionate about helping early-stage tech startups build their sales teams and formalize their process. I spend a ton of time doing executive coaching on accountability culture. I'm still walking into companies and talking to them about accountability culture after really not seeing it. That includes everything from not having firm quotas, to not dealing with “accountability dodgers”. Jeb: Too Much Money, Not Enough Leadership In some cases, there’s zero leadership, too much money, and people run wild. In other cases, you've just got a founder who is trying to put everything together. There's an inflection point where if you don't create some accountability, it's a disaster. What advice do you have for a business, no matter where they fit on that spectrum, for sales leaders or executives, to shift into an accountability culture? Kristie: Expectations Are The Foundation Of A Sales Accountability Culture It starts with setting expectations and putting those in writing. In the middle of this pandemic, it’s more important than ever. There's more uncertainty than ever before, which also means that sales reps need accountability more than ever before. They need to understand: “What will cause me to lose my job?” Everybody's worried about that. They need to understand the circumstances around that. A sales accountability culture starts during the interview process. During the interview process, I'm already starting to set expectations just by the behavioral-based interview questions that I'm asking to ensure that people will walk their talk and that people will fall on the sword when they need to. During the start of COVID-19, I went back to all of my clients and former clients and wrote a little how-to menu and said, “You have to create accountability around the work schedule because the work schedule is not eight-to-five anymore. You have to understand what you can expect from them, even from a work schedule standpoint.” Also, expectations are a two-way street. As a leader, I can't just sit down with you and say, "Here are my expectations, let’s negotiate them and put them in writing." I also need to say, “Here's what you can expect from me.” And then, at the end of our expectations meeting, I ask, “What do you want me to do if you don't hold up your end of the bargain?” I let them set their own consequences. Why would I wait until it's gone south on me, just to go back to fix it in a way that may not work for the rep? I hear everything from, “I need a gentle reminder,” to, “I need you to take me out to lunch, clearly something's going on and I need some one-on-one attention.” I hear a lot of different answers to that question, but I write those down on the document, too. And so it's so much easier for me to go to a rep who's not walking their talk and say, “We had this conversation and this is what we discussed. This is what you told me to do if you weren’t holding yourself accountable. I think we're at that place,
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Dec 18, 2020 • 37min

How One Entrepreneur Leveraged Fanatical Prospecting to Build His Business

On this inspiring episode of the Sales Gravy podcast, Jeb Blount (Virtual Selling) talks to Brian Knox, owner and founder of B Knox Photography. This young entrepreneur leveraged Fanatical Prospecting to quickly ramp up his successful and fast-growing photography business that he started this year. This conversation about sales and entrepreneurship is both educational and inspirational. Sales and the things that we do in sales matter, wherever we are in life. And we can all chase and achieve our dreams if we just make the decision to take action.     Listen all Sales Gravy Podcast episodes here. Brian: Why I Started My Business I was in corporate life from the time I graduated college in 2000, all the way up until 2020, and the last four jobs that I had in the corporate world were inside sales and customer service. Then between 2013 and 2015, I moved into more of a pure sales role where I was cold calling.  Our training was basically watching a guy do it for two days. Then they hand you a computer and a phone and you're kind of on your own. There wasn't a lot of sales training. That was when I first found your material, because I was honestly trying to ease the pain of, “How do I sit here for eight hours a day and drum up business?” I was averse to it. Then, I moved into a sales coaching role with a local plumbing, air, and electric company where I was teaching their technicians some of the basics of sales psychology, and going out in the field, and helping them with their sales process. After that, I was in development at Habitat for Humanity of Greenville, which was essentially a sales role. That's where I put into practice what I had learned in those first few years, and what I was teaching the guys on the field, in order to bring in donations for Habitat for Humanity. I finally left that job to start the photography business full-time in February of this year. Brian: What Photography Means to Me I got my first digital camera in 2004 or 2005. My dad was into photography. He didn't train me, but I was at least exposed to him having a camera. When I got my own digital camera, that kind of launched it for me. It was very simple to make art by just going out and clicking a shutter. I did it as a hobby and on the side. I started picking up initial gigs, which were typically family. I chugged along making a little money for about ten years. But then I began to apply sales techniques to what was my side hustle, at that point. I started to get traction with that and then I went through six months of wrestling with the question, "Do I quit and go full time with this, or do I just kind of keep it as a side thing?" I felt that it was more of a contribution to society and to the world to take my skill and talent and give that in the form of photography, as opposed to being in the sales trenches.  Jeb: On Entrepreneurial Journeys I remember when I first started Sales Gravy 13 years ago, we were in the middle of the Great Recession and I had to make a pivot in my career. I decided that at that point in my life, I was either going to be an entrepreneur, or not. I always wanted to run my own business. Because I was good at selling and great in the corporate world, there wasn't a lot of incentive until I found myself on the street trying to figure out what I was going to do. But for about three years, I was constantly terrified that I was going to fail. I would wake up in the middle of the night in a cold sweat. Like, am I going to make it, am I going to have to crawl back and beg for a job? What was it like when you first started? And are you still in that place of, "Do I let go of what I'm used to"? Brian: If You Try, You Can't Fail It's gone really well this year, but I definitely have those same concerns. I also remember waking up in the middle of the night and wrestling with things like, "Well, what if it rains that whole next day? Then I can't do the outdoor construction shoot,
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Oct 24, 2020 • 7min

Why You Should Stop Trying to Sell Yourself

Sales Myth: You Have to Sell Yourself Most of us, at one time or another in our careers, have heard some trainer or manager exclaim, “You have to sell yourself.” “If you want to get that job, son, you have to sell yourself.” “The real key to sales is your ability to sell yourself.” “If you want others to like you, you’ll have to sell yourself.” The Sell Yourself Cliche This philosophy is prevalent in business culture. A while back, I was at an Ivy League University for a speech by a successful businessman to a group of MBA students from the top business schools in the world. The speaker was so well respected that when he walked into the room there was a hush. The audience members were on the edge of their seats in anticipation. And what was the message? What was the secret of success that this revered businessman offered? “Never forget how important it is in business to first sell yourself.” The entire audience nodded in unison. For this wise man and many others, the phrase sell yourself  has become an easy-to-use cliche´. It just rolls off the tongue. Like the audience at the speech I attended, most people will nod their heads in agreement to the statement as if some prophet on a hill had just read it from stone tablets. People Buy You for Their Reasons, Not Yours Sales expert and bestselling author Jeffrey Gitomer teaches a simple philosophy, “People love to buy but they hate to be sold.” In other words, most people prefer to buy on their terms. They do not want or appreciate a hard pitch or a features dump. They buy for their reasons not yours. Yet daily salespeople across the globe, on the phone, video calls, email, social media, and in person, sell to their customers by dumping data, pushing their position, or simply trying to talk their way into a sale. They sell themselves to anyone else they can get to stand still for more than five minutes. But it does not work, because people like to buy, they don’t like to be sold. When You Try to Sell Yourself You Push People Away The harder you try to sell yourself to others, the more you push them away. A conversation where the other person tells you all about themselves, their accomplishments, and how great they are is a turnoff. It is a features dump. Think about it, the most unlikeable human in the world is the person standing in front of you talking about themself. You don’t walk away from that conversation thinking how much you would like to spend more time with them. Instead you think, “What a jerk,” or “How boring,” or “Wow,  that guy is full of himself.” We Love to Talk About Our Favorite Person Still, we do love the opportunity to sell ourselves. Most of us, if given the opportunity, will talk for hours about our favorite person, oblivious to the negative impact it has on how we are viewed by others. When pressed, experts who are quick to tell you to sell yourself, are unable to explain exactly how to do it. Sure, they will offer tips, but it's mostly hyperbole. Here is the brutal truth: You cannot sell yourself to others; you have to get others to buy you on their terms. You're Talking, They Aren't Buying Even if you are preceded by a great reputation and others are anticipating meeting you, your attempts to sell yourself can backfire. I learned this lesson at a speech I gave to a large dinner group. One of the audience members was such a big fan of one of my books, that he lobbied the meeting organizer to be seated right next to me. During dinner he asked me questions, and I talked and talked and talked—about me. A few days after the speech, I called the meeting organizer to follow up and offer my thanks. I thanked him for seating Daniel next to me and asked him if Daniel had had a good time. He hesitated for a moment and finally said, “I’m telling you this because I like you; but Daniel did not come away with a very good opinion of you.” It was like being punched in the gut!
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Oct 16, 2020 • 8min

Blending Text Messaging Into Your Account Management Process

The Fine Art of Blending Text Messaging Into Your Account Management Process I love blending text messaging into my account management process. As a communication tool, it’s fast, efficient, less formal than email, and allows for arm’s-length, nonintrusive, synchronous communication that still feels personal.  There are two reasons why blending text messaging into your account management process works: It’s mobile. Text messaging is integrated into the mobile and wearable devices that are attached to us 24/7. These are the primary communications devices in our lives and businesses. Everyone has a mobile phone, and for Apple users, text is integrated across all devices and desktops.   It’s treated as a priority. One of the key reasons why text messages work so well is that most people feel compelled to read and/or respond to them immediately.   Text is a Versatile For Account Management Text messaging is extremely versatile virtual communication channel. You can attach videos, images, voice messages, and links to articles and resources. And, when the person you are texting is not available, texting shifts from synchronous to asynchronous communication.  For account management and communicating with customers text messaging is a tremendous tool. It helps you nurture and maintain relationships, keeps customers updated, and allows you to quickly respond to concerns from anywhere.  It's for these reasons that text messaging is the perfect virtual communication channel to blend into your account management system and process. Text messages are an easy way to:  Check the pulse of your accounts Show appreciation Send account updates and data. Send insight and educational resources. Keep key contacts apprised of shipments and order information. Be proactive with solving issues. Send offers and specials. The real key to blending text into your account management process is ensuring that your text messages are intentional, systematic, and part of an account management plan The Truth About Why You Really Lose Accounts A brutal truth is that most customers are lost because of neglect. Not prices, not products, not the economy, not aggressive competitors. Neglect! Neglect happens slowly. It creeps up on customer relationships.  Salespeople delude themselves into believing that if their customers are not complaining, they must be happy. So, they spend all of their time putting out fires and dealing with squeaky wheels, all the while ignoring accounts that that don’t raise their hand.  Wrapped up in this warm blanket of delusion, salespeople swing the door open and invite competitors in. Assume Every Account is At Risk Aggressive competitors don’t miss an opportunity to displace salespeople who neglect their customers. When you fail to proactively anchor your customer relationships, those competitors slip through and encourage buyers to consider other options.  This is exactly why you must never lose sight of the long-term consequences of neglecting accounts.  Relationships matter and must be protected against an onslaught of competitors. You must not take any relationship for granted. Assume that every customer and every relationship is at risk.  I’m not saying this is easy. One of the hardest things to do is keep your fingers on the pulse of your customer base.  Quarterly business reviews and other formal meeting are time consuming. You probably have a large account base and you can’t possibly meet with everyone. Every single day you are putting out fires and dealing with immediate customer service issues.  Pay Attention to Your Accounts The good news is the one secret to defending your accounts is completely in your control. Pay attention to them.   A simple, regular, inexpensive check-in by text message can make all the difference. It doesn’t need to be anything particularly special. You don’t need a reason to tell your customers that you appreciate them.
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Oct 2, 2020 • 39min

The 2 Sales Follow Up Superpowers

Sales Follow Up Superpowers On this Sales Gravy Podcast episode Jeb Blount (Virtual Selling) and Jeff Shore (Follow Up and Close the Sale) discuss the two sales follow up superpowers: Speed and Personalization. The brutal truth is that salespeople have a big problem with follow up and it is holding them back. The good news, is this is a problem that is easy to fix. On this episode you'll actionable tips and tactics that will instantly improve your sales follow up skills. BONUS: Download our FREE How to Manage Your B2B Sales Team From Home guide to get the scoop on how top sales leaders are getting more productivity from their remote sales teams.
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Sep 18, 2020 • 17min

The Cumulative Impact of Small Actions Every Day | 5 Minute Selling – Part 4

On this episode of the Sales Gravy podcast,  Jeb Blount (Virtual Selling) and Alex Goldfayn (5 Minute Selling) discuss the massive impact of small actions, done a little bit, every day. Listen to the other episodes in the series: Part One | Part Two | Part Three Jeb – Does Faith Matter in Sales? Alex, I've got a question for you about faith. This is not a religious question. It's a faith question.   You are very convincing human being. You say that sales can be done in 5 minutes a day. Talk to people, call old customers, run the system. It works.  So, I do it one day. Nothing happens. Then do it the next day and nothing happens. I do it the next day and still nothing happens. Then by the 4th day I'm like, “Alex told me to do this stuff, and I made these phone calls, but I didn't sell anything. So, I’m going back to sending emails because that’s easier.”  How important is faith in the system, over a long period of time, to actualizing the five-minute selling process?  Alex – On Faith in Yourself Great question. Faith is a great word in sales.  Faith in the system is really about faith in yourself.   This is important because, in sales we deal with failure and overcoming failure is the key to success.  Faith is continuing to do the right things even when they're not working as well as you would like, because they are still the right things.    In the book I have a two-week challenge: Give me 5-minutes a day for two weeks - that's 50 minutes over 10 days. That is just five proactive outbound prospecting calls a day.   If you do that for two weeks, you will find more open opportunities and more close opportunities. It’s just two weeks of faith and here is no way that you won't improve your sales position.   Jeb– On The Cumulative Impact of Small Actions It's all about cumulative impact. The cumulative impact of small actions every day. Over time, these small actions add up to real numbers.   But this requires faith because you can't prospect for a day, you can't do follow up for a day, you can’t do anything for a day and expect everything to suddenly change. It just doesn't work that way. You've got to do a little bit every day and keep doing it over time.   Now let me give you the flip side of this question. What happens when it starts working?  Salespeople have a bad habit of quitting the things that are working. Let's just say that I give you the two weeks and then it starts working. Then suddenly my pipeline is a little bit bigger, the deals in my pipeline start to move. Suddenly people are actually spending time with me and we’re having conversations.   What happens then? I get busy and then I quit. How do I make sure that I don't stop doing what's working?  Alex – Staying On Track With Small Daily Actions You're totally right. Salespeople are busy. They're not sitting around. Therefore, the answer is you must schedule proactive, outbound sales calls into your day.   Mark Twain said, “if you're gonna eat a frog, you might as well eat it first thing in the morning 'cause it's not gonna taste any better later in the day.”   Firstly, do it first thing in the morning - at 8:00 or 8:30 or at 9:00. By 10:00 o'clock you want to be long done with this.   Second, what do you do if you miss a day? The next day you come back to it and you get right back on track.   It's like if you have a bad eating day. I've been trying to lose some weight. Yesterday was my wedding anniversary. My wife and I went out to eat and celebrate 19-years. We had a gigantic meal, and a huge dessert. I ate like a jerk, but it was awesome - a fabulous meal.   So, my weight loss effort over? Am I done? Am I just going to give up and go back to the to the chips and the and the Donuts? nNo, I woke this morning and got back in the saddle.  The easy way to do this is to use a timer. Set it for five minutes. When the Clock is running, you're doing your proactive work. You're making your calls.
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Sep 4, 2020 • 14min

Break Your Fear of Rejection Into Doable Doses | 5 Minute Selling – Part 3

On this episode of the Sales Gravy podcast,  Jeb Blount’s (Virtual Selling) and Alex Goldfayn (5 Minute Selling) offer a simple strategy for overcoming your natural fear of rejection by breaking it into doable doses. Jeb On Breaking the Fear of Rejection Into Doable Doses Human beings fear rejection. We hate and avoid rejection at all costs. But, in Sales, your job is to go out and find rejection and bring it home.   However, when you break your fear of rejection into doable doses, it gets easier to handle because, over time, when you face a fear repeatedly, you gain obstacle immunity.   Alex On Using the Phone Yesterday I had a video call set up with prospect. It was at the end of a long day of video calls. You know, where everybody is a little box on the screen, right? My brain was tired of being on camera, I just wanted to walk around with my phone - just put my feet up and not be on a camera.   In some cases, I feel like there's more dimension and depth to a phone call as compared to a video call.  If you can get good at the telephone you will put so much distance between yourself and the 95% of sales people who don't do well on the telephone, that they will never be able to catch up with you.   That's how important the telephone is right now.  Jeb On Blending It’s about blending. Salespeople need to get used to the word blending because, blending is how we will be selling going forward. With Virtual Selling, it is about meeting the buyer where they are. You should use the communication channel that is right for the moment.   But salespeople are not having synchronous conversations – especially by phone – because they are afraid of being rejected.   This is exactly why I think your 5 Minute Selling System is powerful. If you just do it a little bit every day – even five outbound calls per day – you reduce these fears to a small part of your day. But, as you start facing that fear, a little bit every day, it will get easier for you to handle the rejection.  And basically, what you start doing, is building a chain of days in a row where you're investing in conversations with customers.  Think about it, 30-days of five minutes a day talking to your customers. What happens to your pipeline? Your business? Your income? What happens inside of you?   Alex On Asking More Often In baseball, if you fail 70% of the time, you go to the Hall of Fame. For salespeople, if you're failing 80 to 90% of the time, you're doing damn good!  So, when we try to avoid every single no, we don't give ourselves the opportunity to get the yeses that make us successful.  The salespeople who get the most no's, the ones who get the most rejection, are the ones who are most successful. Because, they're the ones who are asking the most.  It's simple. If you get the most no's you get the most yeses.   Thomas Edison said that many of life's failures are people who did not realize how close they were to success when they gave up.  So, if you've already been rejected eight times by this prospect, the ninth rejection is literally no worse. It's the same. There is no difference.  Jeb on High-Intensity Prospecting Sprints I'm working with a group right now and we are running high-intensity prospecting sprints. We're doing 10-minute phone blocks. It’s a simple cadence: 10-minutes, 10 dials, with a goal to set one appointment.   It's just so easy for people to rip off 10 dials. Leveraging this methodology allows them to get a whole lot prospecting done in a short period time with better outcomes. Because we break rejection into doable doses (10-minutes at a time) it’s easier for them to remain motivated and focused.   On Accomplishment in Small Doses And it makes you feel more confident and accomplished because you're having positive interactions! You’re going to feel better about yourself.   You connected with someone. You feel positive and that's a much better feeling than avoiding the p...
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Aug 28, 2020 • 13min

How to Eliminate Cold Calling By Talking With People You Know | 5 Minute Selling – Part Two

Authors Jeb Blount and Alex Goldfayn share insights on eliminating cold calling by connecting with people you already know. They discuss the importance of planning who to call each week, focusing on recent, past, and inactive customers for successful sales. The podcast emphasizes building sales success through personal connections rather than cold outreach.

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