Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Jan 24, 2023 • 35min
5 Steps to a High-Performance Lead Generation Program
Jeff and Jason break down how to build a system that proactively opens conversations with prospective clients.
The post 5 Steps to a High-Performance Lead Generation Program appeared first on Rattle and Pedal.
Jan 17, 2023 • 37min
Being Digital with Mazen Ghalayini from West Monroe
Mazen Ghalayini from West Monroe joins us to talk about the firm’s “Be digital.” positioning and what it takes to lead in a high-performance firm.
The post Being Digital with Mazen Ghalayini from West Monroe appeared first on Rattle and Pedal.
Jan 9, 2023 • 29min
Behind the Headlines-The Strategic Implications of an EY Split
We dive “Behind the Headlines” and discuss the strategic implications of EY’s noteworthy split-up of its consulting and audit businesses. What does it mean to consulting practices in and beyond the accounting industry?
The post Behind the Headlines-The Strategic Implications of an EY Split appeared first on Rattle and Pedal.
Dec 30, 2022 • 31min
Getting Your Firm to the National Level with Bryan Graiff from Armanino
Bryan Graiff, Private Equity Practice Leader from Armanino shares what it takes to grow a respected regional accounting firm into a national one. We cover strategy, people, M&A, integration, adaptability, and lots more.
The post Getting Your Firm to the National Level with Bryan Graiff from Armanino appeared first on Rattle and Pedal.
Dec 16, 2022 • 32min
Solution Architecture in 5 Steps
We introduce our new “In 5 Steps” episode format. In our pilot, we tackle the hairy challenge of creating a memorable solution architecture, so you don’t have to hear a client say, “I didn’t know you did that.” after they hire your competitor instead of your firm.
The post Solution Architecture in 5 Steps appeared first on Rattle and Pedal.
Nov 21, 2022 • 33min
Why Your Organization Should be Coaching Your People to Achieve High Performance
Mary Herrmann, executive coach and practice leader from Bravanti, a global leadership firm, shares how we leaders can get the most out of our coaches and why your organization should be coaching your people to achieve high performance.
The post Why Your Organization Should be Coaching Your People to Achieve High Performance appeared first on Rattle and Pedal.
Nov 12, 2022 • 36min
Cutting Through the Noise
Over 1.4M lifetimes of content were added to the world in 2020 alone. How will your thought leadership stand out? Jeff and Jason discuss 5 ways services firms can cut through the noise.
The post Cutting Through the Noise appeared first on Rattle and Pedal.
Oct 21, 2022 • 30min
Building a Thought Leadership Campaign Strategy
We dive into why thought leadership promotional campaigns fail. Jason offers advice on how to get yours on the right track through proper goal setting. We expose the wisdom of long-term thinking and short-term actions.
The post Building a Thought Leadership Campaign Strategy appeared first on Rattle and Pedal.
Oct 14, 2022 • 36min
Conscious Leadership with Dolores Stevens from The Conscious Leadership Group
We spelunk the internal caverns of leaders’ minds with Dolores Stevens from The Conscious Leadership Group. Dolores teaches us how to become more effective leaders by living more self-aware, overcoming our fears, and developing more freedom to realize our potential.
The post Conscious Leadership with Dolores Stevens from The Conscious Leadership Group appeared first on Rattle and Pedal.
Sep 30, 2022 • 34min
The Toughest Job in Professional Services with Scott Kost from Eide Bailly
Scott Kost, Technology Leader from Eide Bailly, chronicles life as a practice leader and coaches us on how to “get to the work that matters” and bring out our teams’ full potential.
The post The Toughest Job in Professional Services with Scott Kost from Eide Bailly appeared first on Rattle and Pedal.
