Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Mar 18, 2023 • 32min
Loving Your Clients with Fred Reichheld, Bain Fellow and Creator of Net Promoter
Fred Reichheld, creator of Net Promoter and author of Winning on Purpose, shares how professional services firms can become truly client-centric and realize the promise of NPS.
The post Loving Your Clients with Fred Reichheld, Bain Fellow and Creator of Net Promoter appeared first on Rattle and Pedal.
Mar 10, 2023 • 31min
Strong POV, Strong Partners, Strong Growth with Michael Burton, CEO of Stitch
Michael Burton, CEO of upstart technology consultancy Stitch, talks about about his new firm’s value proposition, growth strategy, technology partner selection, and the benefits of declaring a strong POV.
The post Strong POV, Strong Partners, Strong Growth with Michael Burton, CEO of Stitch appeared first on Rattle and Pedal.
Mar 3, 2023 • 51min
Breaking Through Growth Ceilings with Dev Patnaik, CEO of Jump Associates
Dev Patnaik shares his 25-year journey founding and growing the world’s leading independent strategy and innovation consulting firm.
The post Breaking Through Growth Ceilings with Dev Patnaik, CEO of Jump Associates appeared first on Rattle and Pedal.
Feb 25, 2023 • 40min
Brand Breakdown – Clarkston Consulting
In our second installment of “Brand Breakdowns,” we dissect management consulting firm, Clarkston Consulting. Learn some great stuff about industry programs and thought leadership development from this well-marketed firm.
The post Brand Breakdown – Clarkston Consulting appeared first on Rattle and Pedal.
Feb 20, 2023 • 28min
Selecting Your Ideal Client In 5 Steps
Being clear on whom you serve and why is the foundation of the success of any marketing strategy or initiative. We discuss how identifying your Ideal Client addresses a litany of problems professional services firms experience when trying to drive growth.
The post Selecting Your Ideal Client In 5 Steps appeared first on Rattle and Pedal.
Feb 10, 2023 • 37min
Behind the Headlines-Management Consulting Influence, Performance Marketing, Salesforce, and ChatGPT
We discuss if the management industry is a hot mess, do firms need a CMO who is a brand marketer or a performance marketer, what life is like for channel partners when activist investors attack a core partner, and how ChatGPT will change the world and your industry.
The post Behind the Headlines-Management Consulting Influence, Performance Marketing, Salesforce, and ChatGPT appeared first on Rattle and Pedal.
Feb 3, 2023 • 38min
Overcoming Client Indecision with Matt Dixon, Co-Author of The Challenger Sale and JOLT Effect.
Challenger Sale author, Matt Dixon, shares how to overcome client indecision with findings from his latest book, JOLT Effect, covering the research of 2.5M sales interactions.
The post Overcoming Client Indecision with Matt Dixon, Co-Author of The Challenger Sale and JOLT Effect. appeared first on Rattle and Pedal.
Jan 27, 2023 • 51min
Brand Breakdown – Moviri
Moviri becomes the first firm to be assessed in our new episode format, “Brand Breakdowns.” We analyze this software development firm’s market face from top to bottom to discern what’s working and what could use some work.
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Jan 24, 2023 • 35min
5 Steps to a High-Performance Lead Generation Program
Jeff and Jason break down how to build a system that proactively opens conversations with prospective clients.
The post 5 Steps to a High-Performance Lead Generation Program appeared first on Rattle and Pedal.
Jan 17, 2023 • 37min
Being Digital with Mazen Ghalayini from West Monroe
Mazen Ghalayini from West Monroe joins us to talk about the firm’s “Be digital.” positioning and what it takes to lead in a high-performance firm.
The post Being Digital with Mazen Ghalayini from West Monroe appeared first on Rattle and Pedal.
