Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Jun 16, 2023 • 33min
12 Reasons Your Marketing Strategy is Failing
From culture to rewards to the “partners’ boat fund,” Jeff and Jason explore all the reasons firms’ marketing strategies fail.
The post 12 Reasons Your Marketing Strategy is Failing appeared first on Rattle and Pedal.
19 snips
Jun 2, 2023 • 38min
Thought Leadership in 5 Steps
The hosts dive into the essentials of crafting a thought leadership strategy in five actionable steps. They dissect how it differs from a traditional content strategy, emphasizing its role in shaping business futures. The discussion highlights the importance of structured client interviews for gaining valuable insights and aligning leadership initiatives with actual client needs. Common pitfalls in development are also shared, along with key traits like selflessness and curiosity that are crucial for success.
May 26, 2023 • 38min
Behind the Headlines: PWC’s $1B Investment in AI, China’s Consulting “Crackdown”, and Marketing Lessons from Hyundai
We share professional services marketing lessons learned from Hyundai’s brand ascent, discuss marketing opportunities related to PWC’s large investment in AI, and lament China’s “crackdown” on consulting firms.
The post Behind the Headlines: PWC’s $1B Investment in AI, China’s Consulting “Crackdown”, and Marketing Lessons from Hyundai appeared first on Rattle and Pedal.
May 12, 2023 • 40min
Brand Breakdown – Wizeline
We break down the brand of one of the world’s fastest-growing global technology services providers, Wizeline. Gain insight into the impact of a clear go-to-market strategy and relate to some challenges in solution architecture.
The post Brand Breakdown – Wizeline appeared first on Rattle and Pedal.
May 5, 2023 • 40min
Building a Go-To-Market Strategy in 5 Steps
Jeff breaks down how to get your firm showing up as its best self through a clear go-to-market strategy in five clear, but not always easy, steps.
The post Building a Go-To-Market Strategy in 5 Steps appeared first on Rattle and Pedal.
Apr 28, 2023 • 38min
Behind the Headlines: EY (again), Google AI, and the Morass of Bud Light
We dive back into the on-again, off-again EY split, Google’s shift to integrating AI-enabled chat into its search engine, and beer marketing. Yes, beer marketing.
The post Behind the Headlines: EY (again), Google AI, and the Morass of Bud Light appeared first on Rattle and Pedal.
Apr 21, 2023 • 34min
Developing a Differentiated Point of View in 5 Steps
A strong POV is the tip of the spear in differentiating a brand and building its relevance in your target market. Learn what it takes for your firm to separate itself from the crowd.
The post Developing a Differentiated Point of View in 5 Steps appeared first on Rattle and Pedal.
Apr 15, 2023 • 43min
Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire
Strategy legend Rita McGrath and Ron Boire, her partner at Valize, share a ton of insights on the issues that inhibit professional services innovation and the solutions to address them.
The post Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire appeared first on Rattle and Pedal.
Apr 4, 2023 • 33min
Brand Breakdown – Western Advanced Technologies Inc. (WATI)
In this episode, we analyze Western Advance Technologies Inc. (WATI) and cover a litany of foibles that firms, especially IT firms, should avoid in their marketing efforts.
The post Brand Breakdown – Western Advanced Technologies Inc. (WATI) appeared first on Rattle and Pedal.
Mar 24, 2023 • 38min
Behind the Headlines-Silicon Valley Bank Implodes, Goldman Sachs Fails, Pricing Approaches Evolve
We dive into the deep, stormy waters of economics, banking, and pricing to make sense of a rapidly changing business environment. What can firms learn from recent events to make their own growth strategies more resilient and effective?
The post Behind the Headlines-Silicon Valley Bank Implodes, Goldman Sachs Fails, Pricing Approaches Evolve appeared first on Rattle and Pedal.
