Rattle & Pedal: B2B Marketing Podcast

Dev Patnaik shares his 25-year journey founding and growing the world’s leading independent strategy and innovation consulting firm. The post Breaking Through Growth Ceilings with Dev Patnaik, CEO of Jump Associates appeared first on Rattle and Pedal.

In our second installment of “Brand Breakdowns,” we dissect management consulting firm, Clarkston Consulting. Learn some great stuff about industry programs and thought leadership development from this well-marketed firm. The post Brand Breakdown – Clarkston Consulting appeared first on Rattle and Pedal.

Being clear on whom you serve and why is the foundation of the success of any marketing strategy or initiative. We discuss how identifying your Ideal Client addresses a litany of problems professional services firms experience when trying to drive growth. The post Selecting Your Ideal Client In 5 Steps appeared first on Rattle and Pedal.

We discuss if the management industry is a hot mess, do firms need a CMO who is a brand marketer or a performance marketer, what life is like for channel partners when activist investors attack a core partner, and how ChatGPT will change the world and your industry. The post Behind the Headlines-Management Consulting Influence, Performance Marketing, Salesforce, and ChatGPT appeared first on Rattle and Pedal.

Challenger Sale author, Matt Dixon, shares how to overcome client indecision with findings from his latest book, JOLT Effect, covering the research of 2.5M sales interactions. The post Overcoming Client Indecision with Matt Dixon, Co-Author of The Challenger Sale and JOLT Effect. appeared first on Rattle and Pedal.

Moviri becomes the first firm to be assessed in our new episode format, “Brand Breakdowns.” We analyze this software development firm’s market face from top to bottom to discern what’s working and what could use some work. The post Brand Breakdown – Moviri appeared first on Rattle and Pedal.

Jeff and Jason break down how to build a system that proactively opens conversations with prospective clients. The post 5 Steps to a High-Performance Lead Generation Program appeared first on Rattle and Pedal.

Mazen Ghalayini from West Monroe joins us to talk about the firm’s “Be digital.” positioning and what it takes to lead in a high-performance firm. The post Being Digital with Mazen Ghalayini from West Monroe appeared first on Rattle and Pedal.

We dive “Behind the Headlines” and discuss the strategic implications of EY’s noteworthy split-up of its consulting and audit businesses. What does it mean to consulting practices in and beyond the accounting industry? The post Behind the Headlines-The Strategic Implications of an EY Split appeared first on Rattle and Pedal.

Bryan Graiff, Private Equity Practice Leader from Armanino shares what it takes to grow a respected regional accounting firm into a national one. We cover strategy, people, M&A, integration, adaptability, and lots more. The post Getting Your Firm to the National Level with Bryan Graiff from Armanino appeared first on Rattle and Pedal.