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Rattle & Pedal: B2B Marketing Podcast

Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

Top mentioned books

Here are the most frequently recommended books on the Rattle & Pedal: B2B Marketing Podcast:
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#1 Mentioned in 1 episodes

Discovery-driven growth

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Rita Gunther McGrath
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#2 Mentioned in 1 episodes

The True Competitive Advantage

A Practical Guide to Achieving Extraordinary Success through Deep Relationships
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Dan Silvert
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#3 Mentioned in 1 episodes

The Shallows

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Nicholas Carr
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