#26948
Mentioned in 3 episodes
The True Competitive Advantage
A Practical Guide to Achieving Extraordinary Success through Deep Relationships
Book • 2017
Mentioned by
Mentioned in 3 episodes
Referenced as having written quite a bit about fragmented industries.
Strategies for Fragmented (and Other Highly Competitive) Industries (250)
Mentioned by Marco Annunziata as one of 
Rita McGrath 's four other books, including the bestselling.
Rita McGrath 's four other books, including the bestselling.
83. Anticipating the Curve: Strategic Ecosystem Navigation in Transitional Economies
Mentioned by Rita McGrath as a book she wrote that argued that competitive advantages last for shorter and shorter periods of time.
Rita McGrath on inflection points, AI-enhanced strategy, memories of the future, and the future of professional services (AC Ep76)
Recommended by Robert Rose as the best business book he's read in the last decade, highlighting its relevance to B2B branding and adaptability.
Talking Content Marketing Strategy with Robert Rose
