Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Nov 14, 2025 • 44min
The Winning Elements of Distinct and Valuable Thought Leadership
Jeff and Jason unpack what separates outstanding thought leadership from content—and how to create ideas that shape markets, not just conversations.
The post The Winning Elements of Distinct and Valuable Thought Leadership appeared first on Rattle and Pedal.
Oct 31, 2025 • 50min
Capturing Value in the AI Agent Era: How Firms Can Compete and Win
We break down CB Insights’ new report, The Future of Professional Services in an AI-First Workforce. Learn how firms can create value, protect brands, and compete in the fast-moving AI Agent Era transforming consulting, delivery, and differentiation.
The post Capturing Value in the AI Agent Era: How Firms Can Compete and Win appeared first on Rattle and Pedal.
12 snips
Oct 17, 2025 • 39min
2026 Marketing Priorities for Professional Services
Looking ahead to 2026, the hosts discuss the need to expand a firm's performance envelope while rethinking branding strategies. They highlight the impact of AI and automation on consulting firms, emphasizing a reassessment of value propositions. The conversation dives into transforming sales, marketing, and delivery roles to adapt to the new landscape. Additionally, the importance of developing a robust thought leadership strategy and fostering a culture of innovation is explored, alongside the need for pipeline discipline to face upcoming challenges.
Oct 3, 2025 • 41min
Winning the AI-Search Game
Traditional Google search is fading fast. In this episode, we explore how generative AI is reshaping visibility and what professional services leaders must do to win the new search game.
The post Winning the AI-Search Game appeared first on Rattle and Pedal.
Sep 19, 2025 • 43min
The Rise of the AI Native Services Firm with Michelle Swan and Chris Barbin of Tercera
AI is reshaping consulting. Is it the end of services as we know them—or the reinvention of the business model? Explore the future of consulting with AI-native firms and shifting client demands.
The post The Rise of the AI Native Services Firm with Michelle Swan and Chris Barbin of Tercera appeared first on Rattle and Pedal.
Sep 11, 2025 • 0sec
AI: Existential Threat or Opportunity for Consulting Firms?
Sparked by a Wall Street Journal piece on McKinsey, we ask: Is AI an existential crisis for consulting firms or their greatest chance to reinvent strategy, talent, and client value?
The post AI: Existential Threat or Opportunity for Consulting Firms? appeared first on Rattle and Pedal.
Aug 22, 2025 • 46min
Is AI the Selling Sherpa We’ve Been Waiting For With Maria Boulden
Maria Boulden joins us to discuss AI’s effect on sales and the buying cycle, revisiting the Sales Kill Box, and explaining why human sellers remain essential in complex B2B growth.
The post Is AI the Selling Sherpa We’ve Been Waiting For With Maria Boulden appeared first on Rattle and Pedal.
14 snips
Aug 8, 2025 • 44min
Rebranding Consulting as Reinvention Services: Accenture’s Strategic Pivot in the AI Era
Accenture's recent rebranding to 'Reinvention Services' sparks a fascinating discussion on consulting's evolution amid AI advancements. The hosts humorously navigate personal reinvention, contrasting shallow and deep changes. They evaluate the effectiveness of new strategies within firms, emphasizing alignment and real impact. The complexities of continuous innovation are highlighted, as well as the traits of successful 'reinventors' versus 'Transformers' and 'Optimizers.' This prompts a deep dive into authentic transformation in today's competitive landscape.
Jul 18, 2025 • 35min
REPLAY: How to Get Cross-selling Right with Charlie Green
Cross-selling remains the most misunderstood approach to revenue generation. In this replay, Charlie Green shares why it’s crucial for professional services firms to get cross-selling right and offers timeless insights on how to achieve this.
The post REPLAY: How to Get Cross-selling Right with Charlie Green appeared first on Rattle and Pedal.
16 snips
Jul 10, 2025 • 43min
REPLAY-Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire
In this insightful conversation, Rita McGrath, a Columbia Business School professor and innovation authority, joins seasoned executive Ron Boire to discuss the barriers to innovation in professional services firms. They highlight the pitfalls of assumption-driven initiatives and stress the importance of agile testing and small teams. The duo shares real-world examples, emphasizing the need for structured innovation processes and alignment with corporate strategy. They also introduce unique tools like Spark Club and Seeda to drive change and manage strategic initiatives effectively.
