Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Sep 25, 2026 • 49min
The Future of the Marketing Organization is Fractional with Casey Stanton
What happens to marketing when AI can do much of the work? Casey Stanton joins Jeff and Jason to explore a future built around leaner teams, stronger CMOs, better judgment, and greater speed.
The post The Future of the Marketing Organization is Fractional with Casey Stanton appeared first on Rattle and Pedal.
Sep 11, 2026 • 40min
Building a Leaner, Smarter Marketing Organization for the AI Era with Bri Jones
How do you build a marketing team for the AI era? Stitch VP of Marketing Bri Jones shares how a lean team, business context, generalists, and smart AI investments are reshaping marketing.
The post Building a Leaner, Smarter Marketing Organization for the AI Era with Bri Jones appeared first on Rattle and Pedal.
Aug 28, 2026 • 44min
The Future of the Marketing Organization: What Should Firms Build Now?
What should the marketing organization of 2030 look like? Jeff and Jason launch a research series exploring how AI, talent, client experience, and strategy will reshape marketing.
The post The Future of the Marketing Organization: What Should Firms Build Now? appeared first on Rattle and Pedal.
Aug 14, 2026 • 44min
Why Every Professional Services Firm Needs a Better Story with Stephen Steers
Stephen Steers, author of Superpower Storytelling and president of Steers Consulting Group, explores why professional services firms need more than expertise to stand out. He discusses connecting features to outcomes, building trust through authentic stories, differentiating with personal experiences, aligning teams around a shared narrative, and preserving expert value in an AI-driven market.
Jul 31, 2026 • 38min
Selling Belief with Mat Zucker from Prophet
In an AI-driven world, expertise alone isn’t enough. Jeff, Jason, and Mat Zucker explore why professional services firms must move beyond trust to build buyer belief and win more business.
The post Selling Belief with Mat Zucker from Prophet appeared first on Rattle and Pedal.
Jul 17, 2026 • 39min
Demystifying Case Studies: Why Most Firms Get Them Wrong
Most professional services case studies fail to influence buyers. Jeff and Jason explore the biggest myths and explain how to create stories that build trust, reinforce positioning, and win business.
The post Demystifying Case Studies: Why Most Firms Get Them Wrong appeared first on Rattle and Pedal.
Jul 6, 2026 • 0sec
Shifting to Value-Based Pricing the Right Way with Lori Williams and Kirsten Prost
Can professional services firms move beyond time-and-materials pricing? Jeff, Jason, and guests Lori Williams and Kirsten Prost discuss what it takes to successfully transition to value-based pricing.
The post Shifting to Value-Based Pricing the Right Way with Lori Williams and Kirsten Prost appeared first on Rattle and Pedal.
Jun 19, 2026 • 46min
How Should Professional Services Firms Invest Their Marketing Budget?
How much should a professional services firm spend on marketing? The answer isn’t a benchmark. Jeff and Jason explore how growth goals, firm maturity, and strategy should drive marketing investment.
The post How Should Professional Services Firms Invest Their Marketing Budget? appeared first on Rattle and Pedal.
Jun 5, 2026 • 32min
Are Personal Brands Killing Firm Brands?
Are personal brands helping or hurting professional services firms? We explore how firms can balance expert visibility with long-term brand equity and growth.
The post Are Personal Brands Killing Firm Brands? appeared first on Rattle and Pedal.
May 22, 2026 • 44min
Identifying and Developing Your Next Experts
How do firms survive beyond the founder? Jeff and Jason discuss how to identify, develop, and scale the next generation of visible experts and thought leaders.
The post Identifying and Developing Your Next Experts appeared first on Rattle and Pedal.
