Rattle & Pedal: B2B Marketing Podcast 2026 Marketing Priorities for Professional Services
12 snips
Oct 17, 2025 Looking ahead to 2026, the hosts discuss the need to expand a firm's performance envelope while rethinking branding strategies. They highlight the impact of AI and automation on consulting firms, emphasizing a reassessment of value propositions. The conversation dives into transforming sales, marketing, and delivery roles to adapt to the new landscape. Additionally, the importance of developing a robust thought leadership strategy and fostering a culture of innovation is explored, alongside the need for pipeline discipline to face upcoming challenges.
AI Snips
Chapters
Transcript
Episode notes
Set A Clear Performance Target
- Define where your performance envelope must expand over the next 12 months.
- Close the gap between current capabilities and that target with focused sales and marketing actions.
The Squeeze From AI And Software
- AI and software substitutes are accelerating commoditization of services.
- Firms must identify which services and markets face the most pressure now, not five years from now.
Revalidate Your Value Proposition
- Test whether your value proposition still delivers unique client value versus AI substitutes.
- If it doesn't, redefine what clients hire you for and where you can win.