Rattle & Pedal: B2B Marketing Podcast

Discover how minor details can shape client perceptions, like a dead plant in an office. Learn about the critical elements of a unique client experience that boost retention and attraction. Explore the contrasting needs of clients in professional services, inspired by fast food versus fine dining. Gain insights on aligning with clients for deeper connections and the importance of seamless interactions across all touchpoints. Finally, find out how employee satisfaction ties directly to client loyalty and effective recovery from missteps.

Dive into the ins and outs of thought leadership development models: insourced, outsourced, and co-sourced. Discover how intellectual capital boosts B2B competitiveness and the essential strategies for institutionalizing knowledge. Content marketers must blend strategic insight with industry trends, ensuring their roles evolve alongside changing demands. Learn the trade-offs of various business models, and navigate the complexities of outsourcing versus co-sourcing, focusing on collaboration while maintaining authenticity. This conversation is packed with valuable insights for enhancing leadership and market presence.

From culture to rewards to the “partners’ boat fund,” Jeff and Jason explore all the reasons firms’ marketing strategies fail. The post 12 Reasons Your Marketing Strategy is Failing appeared first on Rattle and Pedal.

The hosts dive into the essentials of crafting a thought leadership strategy in five actionable steps. They dissect how it differs from a traditional content strategy, emphasizing its role in shaping business futures. The discussion highlights the importance of structured client interviews for gaining valuable insights and aligning leadership initiatives with actual client needs. Common pitfalls in development are also shared, along with key traits like selflessness and curiosity that are crucial for success.

We share professional services marketing lessons learned from Hyundai’s brand ascent, discuss marketing opportunities related to PWC’s large investment in AI, and lament China’s “crackdown” on consulting firms. The post Behind the Headlines: PWC’s $1B Investment in AI, China’s Consulting “Crackdown”, and Marketing Lessons from Hyundai appeared first on Rattle and Pedal.

We break down the brand of one of the world’s fastest-growing global technology services providers, Wizeline. Gain insight into the impact of a clear go-to-market strategy and relate to some challenges in solution architecture. The post Brand Breakdown – Wizeline appeared first on Rattle and Pedal.

Jeff breaks down how to get your firm showing up as its best self through a clear go-to-market strategy in five clear, but not always easy, steps. The post Building a Go-To-Market Strategy in 5 Steps appeared first on Rattle and Pedal.

We dive back into the on-again, off-again EY split, Google’s shift to integrating AI-enabled chat into its search engine, and beer marketing. Yes, beer marketing. The post Behind the Headlines: EY (again), Google AI, and the Morass of Bud Light appeared first on Rattle and Pedal.

A strong POV is the tip of the spear in differentiating a brand and building its relevance in your target market. Learn what it takes for your firm to separate itself from the crowd. The post Developing a Differentiated Point of View in 5 Steps appeared first on Rattle and Pedal.

Strategy legend Rita McGrath and Ron Boire, her partner at Valize, share a ton of insights on the issues that inhibit professional services innovation and the solutions to address them. The post Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire appeared first on Rattle and Pedal.