Rattle & Pedal: B2B Marketing Podcast Thought Leadership Development: The Pros and Cons of 3 Proven Models
Jul 7, 2023
Dive into the ins and outs of thought leadership development models: insourced, outsourced, and co-sourced. Discover how intellectual capital boosts B2B competitiveness and the essential strategies for institutionalizing knowledge. Content marketers must blend strategic insight with industry trends, ensuring their roles evolve alongside changing demands. Learn the trade-offs of various business models, and navigate the complexities of outsourcing versus co-sourcing, focusing on collaboration while maintaining authenticity. This conversation is packed with valuable insights for enhancing leadership and market presence.
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Why Thought Leadership Matters
- Thought leadership is essential for professional services firms to institutionalize knowledge, monetize it, strengthen competitiveness, and boost marketplace visibility.
- Investing in thought leadership aligns a firm's intellectual capital with business growth and brand relevance.
Insourced Model Deep Dive
- Insourced thought leadership is led by a strategic editorial leader deeply familiar with firm culture and trends.
- This model offers control and internal integration but is slower to scale and can be costly.
Outsourced Model Orchestration
- When outsourcing thought leadership, appoint an orchestration lead to manage relationships and project flow.
- This coordinator ensures internal knowledge transfers effectively to external contributors, maintaining alignment.