Navigating Thought Leadership: Outsourcing vs. Co-Sourcing

This chapter explores the complexities of thought leadership development, focusing on the benefits and challenges of outsourcing versus a collaborative co-sourcing model. It emphasizes the need for effective orchestration between external partners and internal resources, while highlighting the importance of maintaining authenticity and insight into the client's culture. The discussion also offers valuable insights on strategic partnerships, brand control, and the critical role of leadership in enhancing thought leadership initiatives.