Rattle & Pedal: B2B Marketing Podcast Thought Leadership in 5 Steps
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Jun 2, 2023 The hosts dive into the essentials of crafting a thought leadership strategy in five actionable steps. They dissect how it differs from a traditional content strategy, emphasizing its role in shaping business futures. The discussion highlights the importance of structured client interviews for gaining valuable insights and aligning leadership initiatives with actual client needs. Common pitfalls in development are also shared, along with key traits like selflessness and curiosity that are crucial for success.
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Thought Leadership's Dual Nature
- Thought leadership is both a subset and broader than content marketing.
- It defines the future business challenges a firm will solve beyond mere marketing initiatives.
Commit To Thought Leadership
- Commit fully to thought leadership by prioritizing it and rewarding thought leaders.
- Providing time and resources is essential; it's not a side task done "when we have time."
Support And Culture Matter
- Support thought leaders with resources and a team to develop compelling insights.
- Encourage a culture that values stepping back to solve future client challenges, not just urgent client work.