Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Sep 23, 2022 • 38min
Navigating the 5 Tensions of Thought Leadership Strategy
Today’s revenue or tomorrow’s? Speed or quality? Existing clients or new ones? Jason and Jeff dive into the 5 tensions firms face when it comes to developing effective thought leadership strategy.
The post Navigating the 5 Tensions of Thought Leadership Strategy appeared first on Rattle and Pedal.
Sep 16, 2022 • 35min
What Clients Have to Say About Your Firm’s Thought Leadership
Jason shares the findings of his latest collaborative research on thought leadership marketing and previews his upcoming best practices conference.
The post What Clients Have to Say About Your Firm’s Thought Leadership appeared first on Rattle and Pedal.
Sep 9, 2022 • 29min
The Global State of the Accounting Industry with Giles Brake of Alliott Global Alliance
Giles Brake, CEO of Alliott Global Alliance, an international alliance of independent professional firms, shares insights on the global state of owner-managed accounting firms. The war for talent continues, firms are turning away business, succession planning is a priority, and innovations are taking hold.
The post The Global State of the Accounting Industry with Giles Brake of Alliott Global Alliance appeared first on Rattle and Pedal.
Sep 2, 2022 • 50min
Why Professional Services SaaS Ambitions Often Fail with Mark Littlewood
Mark Littlewood, CEO of the Business of Software, joins us to talk about the state of the software business — where it’s been, where it’s going, and why professional services firms’ software ambitions often fail.
The post Why Professional Services SaaS Ambitions Often Fail with Mark Littlewood appeared first on Rattle and Pedal.
Aug 26, 2022 • 34min
Creating Multi-generational Value: Lessons from Family Business with Kristi Daeda, CEO of The Family Business Consulting Group
Kristi Daeda, CEO of The Family Business Consulting Group, shares lessons professional services firms can take away from family businesses to turn a founder’s blood, sweat, and tears into multi-generational value and a legacy.
The post Creating Multi-generational Value: Lessons from Family Business with Kristi Daeda, CEO of The Family Business Consulting Group appeared first on Rattle and Pedal.
Aug 19, 2022 • 28min
Big Thoughts on Creating Value From Serial Founder, Jay Laabs
Jay Laabs, CEO of Spaulding Ridge, shares hard-learned lessons from life as a serial founder, acquirer, and board member of professional services firms. From defining value to measuring what matters most to firing clients, Jay offers priceless advice for his peers trying to create more valuable firms.
The post Big Thoughts on Creating Value From Serial Founder, Jay Laabs appeared first on Rattle and Pedal.
Jul 29, 2022 • 45min
Adapting Your Business Model to Maximize Value with Mark Stach
Mark Stach, Chief Services Officer from ESG SaaS-provider Sphera, shares when, why, and how firms should change their business models to maximize value for clients and the firm.
The post Adapting Your Business Model to Maximize Value with Mark Stach appeared first on Rattle and Pedal.
Jul 18, 2022 • 30min
Determining and Driving a Firm’s Core Value-A Turnaround Expert’s View
Jeff Hyland from turnaround expert, CR3, tells us how CR3 determines a firm’s core value and why inertia is the greatest threat to long-term value creation for both healthy and at-risk firms.
The post Determining and Driving a Firm’s Core Value-A Turnaround Expert’s View appeared first on Rattle and Pedal.
Jul 11, 2022 • 31min
Creating and Realizing Value in the AEC Industry
Steve Gido from ROG Partners, a leading valuation firm, talks about macro and micro trends impacting the creation and realization of value in the AEC industry.
The post Creating and Realizing Value in the AEC Industry appeared first on Rattle and Pedal.
Jun 24, 2022 • 31min
The Investor’s Perspective on Value with Tercera’s Michelle Swan
Michelle Swan joins us to talk about the objective and subjective value drivers that her growth-equity firm, Tercera, uses to evaluate firms. We learn that value is often in the eye of the beholder.
The post The Investor’s Perspective on Value with Tercera’s Michelle Swan appeared first on Rattle and Pedal.
