Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Nov 21, 2022 • 33min
Why Your Organization Should be Coaching Your People to Achieve High Performance
Mary Herrmann, executive coach and practice leader from Bravanti, a global leadership firm, shares how we leaders can get the most out of our coaches and why your organization should be coaching your people to achieve high performance.
The post Why Your Organization Should be Coaching Your People to Achieve High Performance appeared first on Rattle and Pedal.
Nov 12, 2022 • 36min
Cutting Through the Noise
Over 1.4M lifetimes of content were added to the world in 2020 alone. How will your thought leadership stand out? Jeff and Jason discuss 5 ways services firms can cut through the noise.
The post Cutting Through the Noise appeared first on Rattle and Pedal.
Oct 21, 2022 • 30min
Building a Thought Leadership Campaign Strategy
We dive into why thought leadership promotional campaigns fail. Jason offers advice on how to get yours on the right track through proper goal setting. We expose the wisdom of long-term thinking and short-term actions.
The post Building a Thought Leadership Campaign Strategy appeared first on Rattle and Pedal.
Oct 14, 2022 • 36min
Conscious Leadership with Dolores Stevens from The Conscious Leadership Group
We spelunk the internal caverns of leaders’ minds with Dolores Stevens from The Conscious Leadership Group. Dolores teaches us how to become more effective leaders by living more self-aware, overcoming our fears, and developing more freedom to realize our potential.
The post Conscious Leadership with Dolores Stevens from The Conscious Leadership Group appeared first on Rattle and Pedal.
Sep 30, 2022 • 34min
The Toughest Job in Professional Services with Scott Kost from Eide Bailly
Scott Kost, Technology Leader from Eide Bailly, chronicles life as a practice leader and coaches us on how to “get to the work that matters” and bring out our teams’ full potential.
The post The Toughest Job in Professional Services with Scott Kost from Eide Bailly appeared first on Rattle and Pedal.
Sep 23, 2022 • 38min
Navigating the 5 Tensions of Thought Leadership Strategy
Today’s revenue or tomorrow’s? Speed or quality? Existing clients or new ones? Jason and Jeff dive into the 5 tensions firms face when it comes to developing effective thought leadership strategy.
The post Navigating the 5 Tensions of Thought Leadership Strategy appeared first on Rattle and Pedal.
Sep 16, 2022 • 35min
What Clients Have to Say About Your Firm’s Thought Leadership
Jason shares the findings of his latest collaborative research on thought leadership marketing and previews his upcoming best practices conference.
The post What Clients Have to Say About Your Firm’s Thought Leadership appeared first on Rattle and Pedal.
Sep 9, 2022 • 29min
The Global State of the Accounting Industry with Giles Brake of Alliott Global Alliance
Giles Brake, CEO of Alliott Global Alliance, an international alliance of independent professional firms, shares insights on the global state of owner-managed accounting firms. The war for talent continues, firms are turning away business, succession planning is a priority, and innovations are taking hold.
The post The Global State of the Accounting Industry with Giles Brake of Alliott Global Alliance appeared first on Rattle and Pedal.
Sep 2, 2022 • 50min
Why Professional Services SaaS Ambitions Often Fail with Mark Littlewood
Mark Littlewood, CEO of the Business of Software, joins us to talk about the state of the software business — where it’s been, where it’s going, and why professional services firms’ software ambitions often fail.
The post Why Professional Services SaaS Ambitions Often Fail with Mark Littlewood appeared first on Rattle and Pedal.
Aug 26, 2022 • 34min
Creating Multi-generational Value: Lessons from Family Business with Kristi Daeda, CEO of The Family Business Consulting Group
Kristi Daeda, CEO of The Family Business Consulting Group, shares lessons professional services firms can take away from family businesses to turn a founder’s blood, sweat, and tears into multi-generational value and a legacy.
The post Creating Multi-generational Value: Lessons from Family Business with Kristi Daeda, CEO of The Family Business Consulting Group appeared first on Rattle and Pedal.
