Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Jun 17, 2022 • 29min
The Importance of Creating a Valuable Firm
We pivot to our new series, Creating a more valuable firm. In this episode, we talk about the definition of value and the value-creating levers leaders can pull to systematically enhance their firms.
The post The Importance of Creating a Valuable Firm appeared first on Rattle and Pedal.
Jun 10, 2022 • 34min
Moving Beyond Just a List: Developing a Strategic Key Account Program
Brian Caffarelli from Hewitt joins us again to share how to select key accounts, align your firm, and begin pursuing your ideal targets.
The post Moving Beyond Just a List: Developing a Strategic Key Account Program appeared first on Rattle and Pedal.
May 27, 2022 • 28min
Is the Unified Commercial Engine Organizational Structure Right for Professional Services Firms?
The Unified Commercial Engine used by Smart Technologies is an intuitive and innovative approach to organizing the sales and marketing function. We discuss the pros and cons of using it in professional services firms.
The post Is the Unified Commercial Engine Organizational Structure Right for Professional Services Firms? appeared first on Rattle and Pedal.
May 20, 2022 • 37min
Moving from a Reactive to Proactive Sales Strategy
Whether selling candy bars or complex B2B solutions, you need a sales plan. Jeff Bishop shares how to set your sales strategy in motion with actionable sales planning guidance.
The post Moving from a Reactive to Proactive Sales Strategy appeared first on Rattle and Pedal.
May 12, 2022 • 39min
Blowing Up Sales and Marketing with the Unified Commercial Engine
What would happen if you blew up sales and marketing altogether? As it turns out, Jenna Pipchuk and Jeff Lowe of Smart Technologies did just that. And amazing things started to happen.
The post Blowing Up Sales and Marketing with the Unified Commercial Engine appeared first on Rattle and Pedal.
Apr 29, 2022 • 43min
Applying Conversational Intelligence with Revenue.io CEO, Howard Brown
Conversational Intelligence is the “game tape” for high-performance salespeople. Learn from industry leader, Revenue.io’s CEO, Howard Brown how to apply this game-changing technology to your revenue generation efforts.
The post Applying Conversational Intelligence with Revenue.io CEO, Howard Brown appeared first on Rattle and Pedal.
Apr 22, 2022 • 16min
Unleashing the Power of Sales and Marketing Tech with Dan Gottlieb from Gartner – Pt 2
We discuss more tech roll-up chaos and answer the question, “Is Saletech the new Martech?”
The post Unleashing the Power of Sales and Marketing Tech with Dan Gottlieb from Gartner – Pt 2 appeared first on Rattle and Pedal.
Apr 15, 2022 • 26min
Unleashing the Power of Sales and Marketing Tech with Dan Gottlieb from Gartner – Pt 1
We discuss revenue-tech stacks, virtual selling, data stories, tech roll-up chaos, and what it all means to those responsible for leading growth in a B2B environment.
The post Unleashing the Power of Sales and Marketing Tech with Dan Gottlieb from Gartner – Pt 1 appeared first on Rattle and Pedal.
Apr 8, 2022 • 26min
Sales Ruins Everything
Does Sales ruin everything? We have fun at Sales’ expense while discussing what the best Sales teams do and what the bad ones don’t.
The post Sales Ruins Everything appeared first on Rattle and Pedal.
16 snips
Apr 1, 2022 • 33min
Lightning in a Bottle-What It Feels Like When a Sales Team Fires On All Cylinders
Enverus Chief Sales Officer, David Ranucci, shares what it feels like for a firm to have the organizational alignment that moves a market. Learn what your firm needs to do to empower Sales to sell like the “good ol’ days” referred to in brand histories.
The post Lightning in a Bottle-What It Feels Like When a Sales Team Fires On All Cylinders appeared first on Rattle and Pedal.
