Rattle & Pedal: B2B Marketing Podcast
Jason Mlicki & Jeff McKay
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Episodes
Mentioned books
Aug 19, 2022 • 28min
Big Thoughts on Creating Value From Serial Founder, Jay Laabs
Jay Laabs, CEO of Spaulding Ridge, shares hard-learned lessons from life as a serial founder, acquirer, and board member of professional services firms. From defining value to measuring what matters most to firing clients, Jay offers priceless advice for his peers trying to create more valuable firms.
The post Big Thoughts on Creating Value From Serial Founder, Jay Laabs appeared first on Rattle and Pedal.
Jul 29, 2022 • 45min
Adapting Your Business Model to Maximize Value with Mark Stach
Mark Stach, Chief Services Officer from ESG SaaS-provider Sphera, shares when, why, and how firms should change their business models to maximize value for clients and the firm.
The post Adapting Your Business Model to Maximize Value with Mark Stach appeared first on Rattle and Pedal.
Jul 18, 2022 • 30min
Determining and Driving a Firm’s Core Value-A Turnaround Expert’s View
Jeff Hyland from turnaround expert, CR3, tells us how CR3 determines a firm’s core value and why inertia is the greatest threat to long-term value creation for both healthy and at-risk firms.
The post Determining and Driving a Firm’s Core Value-A Turnaround Expert’s View appeared first on Rattle and Pedal.
Jul 11, 2022 • 31min
Creating and Realizing Value in the AEC Industry
Steve Gido from ROG Partners, a leading valuation firm, talks about macro and micro trends impacting the creation and realization of value in the AEC industry.
The post Creating and Realizing Value in the AEC Industry appeared first on Rattle and Pedal.
Jun 24, 2022 • 31min
The Investor’s Perspective on Value with Tercera’s Michelle Swan
Michelle Swan joins us to talk about the objective and subjective value drivers that her growth-equity firm, Tercera, uses to evaluate firms. We learn that value is often in the eye of the beholder.
The post The Investor’s Perspective on Value with Tercera’s Michelle Swan appeared first on Rattle and Pedal.
Jun 17, 2022 • 29min
The Importance of Creating a Valuable Firm
We pivot to our new series, Creating a more valuable firm. In this episode, we talk about the definition of value and the value-creating levers leaders can pull to systematically enhance their firms.
The post The Importance of Creating a Valuable Firm appeared first on Rattle and Pedal.
Jun 10, 2022 • 34min
Moving Beyond Just a List: Developing a Strategic Key Account Program
Brian Caffarelli from Hewitt joins us again to share how to select key accounts, align your firm, and begin pursuing your ideal targets.
The post Moving Beyond Just a List: Developing a Strategic Key Account Program appeared first on Rattle and Pedal.
May 27, 2022 • 28min
Is the Unified Commercial Engine Organizational Structure Right for Professional Services Firms?
The Unified Commercial Engine used by Smart Technologies is an intuitive and innovative approach to organizing the sales and marketing function. We discuss the pros and cons of using it in professional services firms.
The post Is the Unified Commercial Engine Organizational Structure Right for Professional Services Firms? appeared first on Rattle and Pedal.
May 20, 2022 • 37min
Moving from a Reactive to Proactive Sales Strategy
Whether selling candy bars or complex B2B solutions, you need a sales plan. Jeff Bishop shares how to set your sales strategy in motion with actionable sales planning guidance.
The post Moving from a Reactive to Proactive Sales Strategy appeared first on Rattle and Pedal.
May 12, 2022 • 39min
Blowing Up Sales and Marketing with the Unified Commercial Engine
What would happen if you blew up sales and marketing altogether? As it turns out, Jenna Pipchuk and Jeff Lowe of Smart Technologies did just that. And amazing things started to happen.
The post Blowing Up Sales and Marketing with the Unified Commercial Engine appeared first on Rattle and Pedal.
