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Business of Story

Latest episodes

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May 6, 2024 • 1h 1min

#462: How to Replace Mind-Numbing Business Rhetoric With Inspiring Storytelling

Legendary Hollywood screenwriting coach Robert McKee shares insights on replacing business rhetoric with storytelling in B2B communication. Topics include the power of narrative, using storytelling to engage and persuade, exploring historical roots of communication, and mastering the art of persuasion through storytelling in business.
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Apr 29, 2024 • 53min

#461: Learn the Presentation Secrets of a Viral TEDx Creator

Ashley Stahl, founder and CEO of the Wise Whisper Agency and author of the internationally-acclaimed book You Turn, shares how to land and deliver compelling TEDx presentations and speeches using the art of storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Apr 22, 2024 • 1h 2min

#460: How to Use the Creator Economy to Build Belief in Your Brand Story

Glenn Ginsburg, President of The QYOU Media agency demonstrates how they use the creators to expand their storytelling across all social platforms to promote some of Hollywood’s biggest blockbusters. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Apr 15, 2024 • 56min

#459: How to Win Against Digital Distraction With Your Storytelling

Julienne Ryan, author of the I Learned-it-in-Queens Communications Playbook, a book that teaches Winning against Digital Distraction, explores current communication-mutant challenges and their accompanying opportunities, and her eight practical plays that can help you be a "bettah" communicator­—Queens style. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Apr 8, 2024 • 49min

#458: How to Use Your Personal Passions to Propel Your Professional Pursuits

Jackie Cross, founder of Ignite on Wheels and member of the eXp Realty team, shares how she combined her love for rollerskating with business to create an influential personal brand that has ignited her success as the Austin, TX, Roller Skating Real Estate Agent. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Apr 1, 2024 • 49min

#457: The Trick to Producing Viral, Resilient Stories

Roger Sorkin, Executive Director of The American Resilience Project, shares how to understand what your audiences care about and how to communicate with them effectively and persuasively. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Mar 25, 2024 • 57min

#456: How to Communicate Your Brand Story With Compelling Clarity

Kathy Guzman Galloway, Founder and Head Wizard at The Clarity Wizard and host of the Fork in the Road podcast, works with consumer packaged goods brands to clarify and strengthen their brand position. She is on a mission to help you accomplish your greatest goals by seeing things more clearly. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Mar 18, 2024 • 1h 3min

#455: How to Unstick Stuck Minds With Your Business Storytelling

Michael McQueen, Change Strategist and author of Mindstuck: Mastering the Art of Changing Minds, shares how to persuade even your most obnoxious audiences with proven storytelling tips. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Mar 11, 2024 • 53min

#454: Is Magic Real? Coincidence, Serendipity, Synchronicity & Storytelling

Joelle Prochera, Master Coach & Messenger of Magic, answers the question, “Is magic real?” in your life and why you should pay attention to the coincidences you experience that just might be the universe’s way of showing you your most productive path forward.   Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Mar 4, 2024 • 49min

#453: How to Engage Hispanic Audiences With Your Storytelling

Leslie Koch, VP, Social Media for TelevisaUnivision, explores how to reach and engage the Hispanic audience in a way that resonates authentically in-culture through music, sports and other passion points. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

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