Business of Story #482: How to Tell Your Purpose-Driven Brand Story
Sep 23, 2024
Dave Kyle, the Founder of Franchise for Good and a four-time franchise CEO, explores the importance of purpose-driven brand stories in business growth. He shares his personal journey shaped by diverse experiences and how these molded his identity in purpose-driven entrepreneurship. Dave emphasizes the power of clarity in branding and storytelling, illustrating how it can forge meaningful connections and empower communities. He also discusses innovative approaches in franchising, highlighting the impact of purpose on personal and professional life.
Chapters
Books
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 4min
Transforming Lives Through Purpose-Driven Entrepreneurship
03:35 • 2min
Finding Purpose Through Relocation
05:49 • 6min
From Nostalgia to Empowered Leadership: A Journey through Frito-Lay and Franchising
12:13 • 5min
From Corporate to Purpose: A Journey in Franchising
17:17 • 24min
Defining Purpose and Clarity in Branding
41:16 • 11min
Reflecting on Purpose-Driven Branding Insights
52:11 • 2min
