#482: How to Tell Your Purpose-Driven Brand Story
Business of Story
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From Corporate to Purpose: A Journey in Franchising
This chapter explores the transformative journey of professionals transitioning from corporate roles to purpose-driven entrepreneurship in franchising. It highlights the significance of storytelling in business and the impact of brands on communities, focusing on how personal experiences shape motivations. Through various examples, including Ecolab and Honeybaked Tam, the discussion underscores the importance of creating meaningful connections and empowering aspiring entrepreneurs.
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