#482: How to Tell Your Purpose-Driven Brand Story
Business of Story
00:00
From Nostalgia to Empowered Leadership: A Journey through Frito-Lay and Franchising
This chapter explores the speaker's personal journey with Frito-Lay, reflecting on their fond childhood memories and transition to a leadership role. It highlights a significant shift from a top-down management style to a collaborative approach, alongside their experiences in entrepreneurship and innovation.
Transcript
Play full episode
