The Personal Branding Podcast - Brands On Brands

Today we talk about creating a coaching framework and making an impact on other people’s lives. This is the first topic in my three part series on creating impact through coaching, which  was covered in episode 97, "Make an Impact".                      There are three steps on creating a coaching framework: Find Your Special Way – Build a model for your way of doing things which you can teach other people Test and optimize it – Figure out what works and what can be improved Find repeatable success – Your model needs to deliver consistent results across multiple clients We dive much deeper in today's episode. Take a listen! If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice. and you can join the insider mailing list to get updates each week on show releases and exclusive offers at: www.brandonbrands.com/bteam If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call. Thanks for listening.

Our guest today, Melanie Deziel, is the founder of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas” and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content. In this episode, we talk about the power of storytelling, content creation, and strategies which you should implement in building a better brand. Highlights from the episode: What’s the value of good content and good storytelling and how it helps you connect with your audience How to develop your creativity and do things more efficiently Some ideas on how to create content more consistently How to strategically repurpose your content Some new approaches to connect with your audience through storytelling Advice on how to make more engaging content Quotes: "Content is a tool for building a relationship." "Putting our audience’s needs at the center, I think is absolutely key." "I think if we can explore all those different options and find out which one is going to work for us, it makes it a lot easier." "You could sit down thinking, I'm not a creative person and all you've got to do is mix and match different combinations and see what works."   Episode Links: Melanie’s site: https://www.storyfuel.co/ Get Melanie’s book at: http://iwantmelaniesbook.com/ If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe. If you enjoyed the show, screenshot it and share it with your friends!

Today we talk about the purpose and benefits of creating a terrible lead magnet, how growing your email list leads to a stronger and more profitable business. This is the third topic in my three part series on building a community, topic which was covered in episode 96, ’’Build Your Community’’. These are the three steps on developing a lead magnet and growing your list: Create a valuable resource - Build content which will get people’s attention and make them want to come to your community Nurture your leads - Make sure to keep sharing content consistently with your audience, continue adding value, and try and connect with them more directly through a call or event. Create brand advocates - After you've helped your customers, ask them to share your story across their network. We dive much deeper in today's episode. Take a listen! If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice. and you can join the insider mailing list to get updates each week on show releases and exclusive offers at: www.brandonbrands.com/bteam If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call. Thanks for listening.

Pauline Brown is a longtime leader in luxury goods and former Chairman of LVMH North America, renowned for acquiring, building, and leading some of the world’s most influential brands. Today we talk about her new book "Aesthetic Intelligence", the idea behind it and how to use it to help deliver your brand to your customers. Highlights from the episode: What aesthetic intelligence is about Why is it relevant today for businesses and marketers How to get started telling your story using aesthetics How senses can improve customer experience and create a stronger connection with them Four steps to develop your aesthetic intelligence What are the good and the bad examples of it Quotes: "Perfection is not interesting" "One of the most powerful ways to connect with people is through their senses." "Why don’t we double down on what we do so well and bring those values and the sensibilities to our work lives in a way that feels good and I think gets results."   Episode Links: Pauline’s site: https://www.aestheticintelligence.com/ Pauline’s Instagram profile: https://www.instagram.com/tastemakerpauline/ Get Pauline’s book at: https://www.amazon.com/Aesthetic-Intelligence-Boost-Business-Beyond/dp/0062883305 If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe. If you enjoyed the show, screenshot it and share it with your friends!

Today we talk about brand discovery, helping people find your community to get to know your brand, and sharing the things that you stand for. This is the second topic in my three part series on building a community, topic which was covered in the episode 96, "Build Your Community". These are the three steps on growing the audience around your brand community: Introduction – Figure out the right way to tell your story and the things that you stand for Networking – Interact and build relationships with people that you want to be in your community Promotion – Create content which will catch people’s attention and advertise it at the places where they are We dive much deeper in today's episode. Take a listen! If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice. and you can join the insider mailing list to get updates each week on show releases and exclusive offers at: www.brandonbrands.com/bteam If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call. Thanks for listening.  

Phillip Stutts is the founder and executive chairman of Go BIG Media (a political media firm) and the founder and CEO of Win BIG Media (a corporate marketing agency). Together, these companies have won more than 41 national awards for marketing and creative content. He is the author of the best selling book Fire Them Now: The 7 Lies Digital Marketers Sell. And he is one of the masterminds behind the curtain of political marketing with more than 20 years of political and marketing experience. Today we talk about the marketing strategies which you should implement to your business and how to avoid being exploited by your marketing partners. There are five steps to a successful marketing program: Research the data – Figure out what the customers care about the most Set up the marketing plan – Devise a program plan based on the data to provide the best possible service to your customers Build a brand – Set up a platform where you want to share your message Test the product – Find out what works and what doesn’t work for your brand Launch the marketing campaign – Run it where your audience is Quotes: "I win when the client wins." "If you’re not giving more than you are taking then you’re going to be out of business." "I’ve put their interest ahead of mine and now they have complete trust because it’s not me guessing, it’s what the data says." "The business owners should say: No, I’m in charge."   Episode Links: Phillip’s site: https://www.phillipstutts.com/ Phillip’s company site: https://www.winbigmedia.com/ Get Phillip’s book on Amazon by clicking here. If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe. If you enjoyed the show, screenshot it and share it with your friends!  

Today we talk about the role and importance of making yourself an authority within your community, giving people a reason to listen to you, and how helping other people benefits your business. This is the first topic in my three part series on building a community, which was covered in the episode 96. These are the three steps on how to build authority within your business: Research your core topic - Constantly keep learning and expanding your knowledge about your business so that people can always learn something from you. Curate the best of – Provide the resources and tools that help people save time and solve their problems. Provide quick wins – Creating value and making an impact on people’s lives helps you establish authority in your community and grow your business. We dive much deeper in today's episode. Take a listen! If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice. And you can join the insider mailing list to get updates each week on show releases and exclusive offers at: www.brandonbrands.com/bteam If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call. Thanks for listening.

Today we talk about the ways on how to build a brand strategy that overcomes a brand monotony in their industry, transforming them from indistinguishable to indispensable. Our guest today, Mitch Duckler, is a marketing keynote speaker, workshop facilitator and a founding partner of FullSurge, a brand strategy consultancy which helps clients achieve enduring, profitable growth through building world-class brands. He is the author of the best selling book "The Indispensable Brand: Move from Invisible to Invaluable". He writes articles on branding and marketing strategy and his work has appeared in Brandweek, Marketing News, Marketing Management, etc.   Highlights from the episode: Why is it so difficult to be indispensable Mistakes that people make without a brand strategy  How to differentiate and position yourself in the market What makes people actually care about a brand How does branding interconnect with content and community Quotes: "Information is more attainable than ever before so it’s harder to establish a competitive advantage through just access to information." "It’s not what you do but how you deliver it." "Brand is an important component but it’s not everything." "What sort of experience do customers want and expect from your brand based on what makes it different?"   Episode Links: Contact Mitch at: mduckler@fullsurge.com Mitch’s firm site: https://www.fullsurge.com/ Get Mitch’s book at: https://www.amazon.com/Indispensable-Brand-Move-Invisible-Invaluable/dp/154450134X If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe. If you enjoyed the show, screenshot it and share it with your friends!

Do you want to become an authority in your market? If so, today we talk about the concept of social proof, which helps you validate your message and grow your audience faster. These are the three steps on how to create social proof for your brand: Demonstrate your expertise – Create expert content with examples of work that support your message so that people believe in what you have to say. Create an association – Build relationships with valued people and businesses in your industry. Get featured on other platforms – Figure out the right way to deliver your message and grow your audience faster. We dive much deeper in today's episode. Take a listen! If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice. and you can join the insider mailing list to get updates each week on show releases and exclusive offers at: www.brandonbrands.com/bteam If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call. Thanks for listening.

Allen Adamson, a noted industry expert in all disciplines of branding and author of BrandSimple, BrandDigital and The Edge: 50 Tips from Brands That Lead, has worked in marketing with a broad spectrum of consumer and corporate industries. Allen is the co-founder of a consultancy called Metaforce, and has appeared on NBC’s Today Show, CNBC’s Squawk Box and Closing Bell, and Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal Advertising Age, USA Today, the Washington Post, and Forbes. Today, we dive into brand relevance, how to build a brand through story telling, and the importance of knowing what makes you different. Highlights from the episode: - Why your brand story is so important - How to stand out and be different in a crowded market - Why it's so hard for a business to keep up with change - The role of content in your brand strategy - How any business can get noticed - Why to not be fixated on your competitor - Some storytelling tips for personal brands Quotes: "If you are telling a story, you have to keep it simple." "Pretend you are telling your story to one person who you think is most likely to like it." "Most businesses are struggling with the speed of change." "Success is not just copying what everyone else is doing." "Brands, when they are working great, are shortcuts."   Episode links: Allen's Consultancy site: https://www.metaforce.co/ Get Allen's book at: https://www.shiftaheadbook.com/   If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe. If you enjoyed the show, screenshot it and share it with your friends! www.brandsonbrandsonbrands.com