The Personal Branding Podcast - Brands On Brands

Do you have a message to share with the world? If you have a message, or you are in the process of finding your voice, you need a platform on which to build, grow, and tell your full story. Today we talk about how to build your brand platform to share your message and become a one man/woman media company. A brand platform puts you in control of the story, and gives you an archive of your perspective to share with the world. There are three stages to building your brand platform. Pick your format -  Chose the type of content (video, audio, or written) that suits your personal style and skill. Make it searchable - All of your content should be easy to find within your catalog using the right episode titles and tags. Be patient - When you start your platform, it will grow slowly at first. But as you spend more time creating, you will bring in an audience of subscribers that will compound over time. We dive much deeper in today's episode. Take a listen! If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice. and you can join the insider mailing list to get updates each week on show releases and exclusive offers at: www.brandonbrands.com/bteam If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call. Thanks for listening.

Jaime Cohen is a speaker, communications coach, and consults with people to help them figure out their messaging and branding. Jaime received more than one million post views on less than 50 LinkedIn posts. She was selected one of The Top 75 Influential Voices on LinkedIn. She's the host of a Linked Live show called "The Right Words".  We dive into how to choose your words wisely, the intent, how to be a good listener, and how to figure out your communications style and skills. And we give you ways to communicate that will help you level up your success. Highlights from the episode: Why it's so important to have strong communication skills. The one thing that's left out of most of our communication training. The trick that makes it easy for you to connect with people when you listen. What typically trips us up when communicating. Some tips to help you remember names better and be a more active listener. The better question to ask people you meet for the first time. How to tell better stories and achieve success.   Quotes: "Everything in life that brings us success comes from us having strong relationships." "There is so much of what a person says that is between the lines of the words that they are using." "Having the right words isn't about having the perfect words." "When you are telling a story, though you are the one that experienced it, the audience is the hero of the story."   Episode Links: Jaime's Linkedin is http://LinkedIn.com/in/jaime-cohen Jaime's course, "Connecting with Your Audience Using Video", can be found at www.brandonbrands.com/jaimecohen.   If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe. If you enjoyed the show, screenshot it and share it with your friends!

Do you truly stand out from the competition? It's pretty easy to start to sound like everyone else if you have not positioned your brand in a unique and ownable space. Today we talk about the three steps to create a well positioned personal brand. They are: Know yourself - Understanding what you do best and what you do different. Know who you serve - Understanding your audience and what they need from you. Be great - Understanding how to create value and experiences for your clients and customers. We dive much deeper in today's episode. Take a listen! If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice. And you can join the insider mailing list to get updates each week on show releases and exclusive offers at: www.brandonbrands.com/bteam If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call. Thanks for listening!

David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the Wall Street Journal bestselling author of ten previous books, including The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, and The New Rules of Sales & Service. Today we talk about his new book, Fanocracy - Turning Fans Into Customers and Customers Into Fans. He coauthored this book with his daughter Reiko Scott, and they talk about taking this idea of fandom and making it a prescription for your business. Highlights from the episode: After you create a product/service, you need to let go of your creations. Let people share their fandom in the way that they want. Consumers don't want to be told how to engage with a brand. Make your customers "insiders" by giving them a peek inside the business. When you share the fandoms of your personal life in your professional life, you can create an organization that draws people in that are fans of you in the same way you are a fan of those things. Quotes: "I believe we are entering a new phase, a phase around humanity" "When you are physically in the presence of people at a company... the human emotional bond is much stronger." "The relationships we build with our customers are more important than the products and services we sell to them." "When people are passionate about something, that passion shows." Episode Links: Get the book now at www.fanocracy.com Learn more about David at www.davidmeermanscott.com To follow David on social, his handles are @DMScott If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe. If you enjoyed the show, screenshot it and share it with your friends!

Today we talk about making an impact with your customers for coaches, consultants, and experts. This is the first topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business. The #1 way you can build authority in your industry and stand out from the competition is with personal branding. But there are key ingredients into developing a personal brand that must be present for it to succeed. The three topics covered in the series are: 1) Finding your voice and message 2) Building a community 3) Creating impact Today we dive in to creating impact. The three components of creating impact are: 1) frameworks, 2) tools/skills, and 3) value exchange. Here are the highlights from the episode: When you build a community you have the opportunity to learn the challenges of your people and to help them solve problems. The first thing you need to help solve people's problems is a framework. This allows you to be consistent with how you people without having to reinvent the wheel every time. It also is something that can be ownable and uniquely yours which sets you apart from the competition. Also, when you have a framework it means you are able to repeat success from client to client and you can find where you can make your process better over time. The second thing you need to make an impact are tools and skills to share with your clients. As you find tools that you've seen results with, you can recommend them and save people time as a trusted adviser. You also have tactical skills that you've developed that you can pass on and save people the time it takes to learn through trial and error. The final thing you need is a value exchange. You need to create something that actually helps people, makes their lives easier, or creates some kind of change for them. They need to leave ahead of where they started. Also, that value needs to be exchanged. People only value what they pay for and it holds them accountable to the work they need to do on their end to succeed. Your goal is to prove that the value extracted was far greater than the initial investment. Also this connects beautifully within the circle of the personal branding framework. If you are missing any one of the three you'll find it difficult to succeed and grow. Episode Links: Are you looking to launch a podcast in 2020 or for some marketing advice? Feel free to go to www.brandonbrands.com/apply to see if there is a way for us to work together. To join our community of brand builders, you can join our Facebook group at www.brandonbrands.com/fb To subscribe to our insider's group for weekly updates on our content and offers, go to www.brandonbrands.com/bteam If you found value in this episode, please subscribe to the show, leave a review and rating, and share with your friends! www.brandsonbrandsonbrands.com  

Today we talk about building your brand community for coaches, consultants, and experts. This is the second topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business. The #1 way you can build authority in your industry and stand out from the competition is with personal branding. But there are key ingredients into developing a personal brand that must be present for it to succeed. The three topics covered in the series are: 1) Finding your voice and message 2) Building a community 3) Creating impact Today we dive in to building a community. The three components of building a community are: 1) authority, 2) discovery, and 3) list building. Here are the highlights from the episode: You have to be known for something and have authority and expertise for people to want to listen to what you have to say. People need a reason to go somewhere, so you need to let them know they can look to you for guidance. When you establish authority, you get to curate the experience and bring together like-minded individuals. When you do that, it encourages engagement through common interest. The second component of community building is discovery. A community gives you somewhere to send people after they meet you or come across your content. It turns a one time encounter into a potential long term relationship. As you build a community, you have the opportunity to ask for their information which puts you in control of your future communication with those people. People in your community have a better chance of receiving your content across social media and within your own channels which builds your following. A community also gives you the opportunity to ask people about the challenges they have that you can help with. The third component in community building is list building. You need to thoughtfully create a valuable resource to give away in exchange for contact information. As you build your list, you can promote your content, you can tell your story, you can turn cold leads into warm leads, and you can sell. More importantly, you can ask them what it is that they need, and then build it for them as a product. If you take these steps you will be well on your way to building your community. As you build your community and ask them what their challenges are, you will be better prepared to take the next step in your personal branding journey which is providing solutions and making an impact. We'll talk about that on the next show! Episode Links: Are you looking to launch a podcast in 2020 or for some marketing advice? Feel free to go to www.brandonbrands.com/apply to see if there is a way for us to work together. To join our community of brand builders, you can join our Facebook group at www.brandonbrands.com/fb To subscribe to our insider's group for weekly updates on our content and offers, go to www.brandonbrands.com/bteam If you found value in this episode, please subscribe to the show, leave a review and rating, and share with your friends! www.brandsonbrandsonbrands.com  

Today we talk about finding your brand voice for coaches, consultants, and experts. This is the first topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business. The #1 way you can build authority in your industry and stand out from the competition is with personal branding. But there are key ingredients into developing a personal brand that must be present for it to succeed. The three topics covered in the series are: 1) Finding your voice and message 2) Building a community 3) Creating impact Today we dive in to finding your voice and message. The three components of finding your voice are: 1) positioning, 2) platform, and 3) social proof. Here are the highlights from the episode: Creating content is the best way to find your voice. As you create you will see themes develop which you will become known for. Positioning is the first step as it helps you know why people should choose you vs the competition. If you don't own what makes you unique, you are missing a huge opportunity. Once you have a position, you then need to carefully tell your story to highlight your position. The second step in finding your voice is to build a platform. Most people just post on social media channels, but you need to people people from social media into your world through content platforms such as your blog, your podcast, or your Youtube channel. These are the key channels where you can create a catalog of your ideas and content that is searchable. Now you have a place to point people that enter your world. The third step is to create social proof. This is about leveraging your content to demonstrate authority through both your ideas, and through association with the guests that you interview or co-create with. Outside of content on your own platforms, you have to find a way to share your knowledge with other people's channels. Get featured in known publications in your industry or be active in your industry circles and let people know about your content. If you take these three steps you will be well on your way to finding your voice and honing your message. As you find your voice, you will be better prepared to take the next step in your personal branding journey which is building your community. We'll talk about that on the next show! Episode Links: Are you looking to launch a podcast in 2020 or for some marketing advice? Feel free to go to www.brandonbrands.com/apply to see if there is a way for us to work together. To join our community of brand builders, you can join our Facebook group at www.brandonbrands.com/fb To subscribe to our insider's group for weekly updates on our content and offers, go to www.brandonbrands.com/bteam If you found value in this episode, please subscribe to the show, leave a review and rating, and share with your friends! www.brandsonbrandsonbrands.com  

Welcome to Season 2 everyone! Today we talk about how to change your brand forever and what to expect this season on the show. Brands On Brands On Brands is a top 100 marketing podcast on iTunes and we are excited to continue to grow in 2020. Make sure to go to www.brandsonbrandsonbrands.com to subscribe to the show. This season will be talking to keynote speakers from the top marketing conferences in the country, authors who have written the best selling marketing books from the past 2 years, and entrepreneurs who are building businesses from the ground up. On Monday, January 13th, 2020, we'll be dropping our first interview episode of Season 2. It's an interview with David Meerman Scott And here are some highlights from this episode: - The top way to change your approach to marketing and branding is to change the way you set priorities. You need to take the time to set a strategy that focuses on driving the most attention at the best price. - The #1 mistake entrepreneurs are making in marketing today is investing in an agency to manage their social media posts. Those posts are better managed in-house, and that money is better spent on traffic driving Facebook ads. - A top priority on your to do list should be to develop your message, find your voice, and understand how you differentiate yourself. - The best reason to create content is to find your voice. Most people think creating content is about gaining subscribers. That's true in the long run, but short term your goal is to develop your voice so you can understand what you want to be "known" for. - The three prong approach to personal branding is 1) Focus your message, 2) Build your community, and 3) Create impact in the lives of your customers. (This will be explained further in the next three episodes... stay tuned!) Episode Links: Sign up for our insider's group to receive email updates on our content and offers each week at www.brandonbrands.com/bteam Want to work on your personal brand or launch your podcast? Go to www.brandonbrands.com/apply to set up a call with Brandon. Join my online community at www.brandonbrands.com/fb Please remember to subscribe to the podcast, leave a review and rating and tell your friends! If you found value in this episode, please screenshot the episode and post it to Instagram and tag me @brandonbirkmeyer Brands On Brands On Brands

Jenn Herman is an author, speaker, blogger and “Instagram expert.” As one of the forefront bloggers on Instagram marketing, she helps her clients craft optimized social media strategies that get them noticed. She also uses her site Jenn’s Trends to examine how the web’s biggest brands make themselves household names. In this episode, Jenn discusses how she honed her Instagram game, explains what you can do to put your profile on the forefront of everybody’s discovery feed, and gives some pointers for how you can best spend money to boost your virtual footprint. The Finer Details of This Episode: How Jenn went from just casually browsing Instagram to mastering it. What exactly are Instagram “pods,” and how do they negatively impact the underlying algorithms? Breaking down how Instagram’s central content recommendation algorithm works. Jenn’s “quality over quantity” approach to accumulating Instagram followers. Why Instagram can be so valuable to an entrepreneur. How you can get your brand going on Instagram and why you should switch over to a business profile. The reason you need to attach a singular, identifiable job title to your Instagram profile. What is a user going to get out of engaging with your profile? The do’s and don’ts of attaching a name, face and logo to your profile. What it means to post “thumb-stopping” content. Why you’re better off putting your money into ads rather than a photoshoot. At what point should you consider outsourcing content creation? Why establishing a brand should always come before getting your sales numbers up. What Jenn has planned in the near future and what her ideal customer testimonial would be. Quotes: “I fell into this niche of being an Instagram expert because it was just something I loved and I genuinely put the time and effort into it.” “This is all organic, targeted growth versus just saying ‘Here’s a bunch of people that like me’.” “I’d rather have ten thousand followers and like a ten percent conversion rate versus a hundred thousand followers and like a half a percent conversion rate.” “For me Instagram, as a community-building tool, is unmatched.” “Most people that read your bio are only ever gonna read it the first time they come to your profile.” “People tend to connect with humans more than they connect with logos.” “Nobody can talk to your brand better than you.” “In the long run, the branding gets you more sales, but the branding is what gets you there.” Guest Links:Jenn’s Trends  - https://www.jennstrends.com/ Jenn on Instagram - https://www.instagram.com/jenns_trends/ Jenn on Twitter - https://twitter.com/jenns_trends Jenn’s Facebook group - https://www.facebook.com/jennstrendsonline   Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Building a brand from scratch without the benefit of a research firm or big budgets may be difficult—after all, any minute an entrepreneur spends on building their brand is a minute taken away from improving their product or service—but it’s not impossible. You can make your enterprise stand out by focusing on three key components for building a brand that matters: brand truth, brand image and brand love. In this episode, Brandon discusses what each of these main brand components mean to both you and your customers and how you can use them to improve your marketing strategy. If you want to really polish your image on Instagram, sign up at 6 Minute Grams on Brandon’s site to view an exclusive video session where he’ll coach you through the essentials of making your IG brand pop and draw attention. The Finer Details of This Episode: What does it really mean to build a brand, and why should you try thinking of a brand as a person. How having a strong customer community can actually build a brand for you. Looking for the sensitive points in your current marketing strategy that will allow you to amplify your image and convey a certain message.  Quotes: “What are you trying to accomplish and what’s that mission?” “It could be that you have a story to tell but you’re not telling it everywhere you’re looking.” Links:   6 Minute Grams - https://www.brandonbrands.com/6minutegrams Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Sign up for coaching at www.brandonbrands.com/apply Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!