The Personal Branding Podcast - Brands On Brands Why You Need a Content Master Plan | Ep. 122
Learn why you need a content master plan to grow your audience and boost your engagement. Also the top 3 steps to building a master plan for any type content creator.
Coming up with new ideas every week and creating content on a daily basis day on out can be daunting and exhausting. One of the issues in trying to come up with new ideas every week without a master plan is that your content ends up being random.
We’ll be discussing how a “masterplan” can help you to come up with new ideas that fit into your story every time.
Highlights from the episode:
- What is a content masterplan
- The three steps of a masterplan are: 1) creating connective tissue, 2) building a content map, and 3) setting up binge triggers
- Why and how to categorize and organize your content
- Top tactics for building attention with content
- How to use calls-to-action effectively
Quotes:
“What is that common thread that’s going to connect one piece of content to the next so that they are organized and they make sense as one body of work?”
“Attention is the name of the game”
“As you build show-by-show, where are the shows going, are they leading somewhere?”
“You need to have a content map. You need to know where it’s going and where it’s leading.”
★ RECOMMENDED EPISODES FOR YOU ★
• What is Content Marketing Strategy - Ep. 121
• Generate Unlimited Story Ideas with Melanie Deziel - Ep. 110
• Personal Branding Masterclass with Chris Ducker - Ep. 112
• Built to Serve with Evan Carmichael - Ep. 114
★ GET THE CONTENT MARKETING STARTER GUIDE★
A powerful downloadable tutorial on how to leverage content for your brand and business.
https://www.brandsonbrands.com/121
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