The Brands On Brands Podcast

Mastering Social Skills: 9 Essential Micro Behaviors for Building Trust and Connection. This episode debunks common misconceptions about social skills, emphasizing that true social skill lies in how people experience you. Learn nine practical social skills that can transform others' perceptions regardless of personality type or professional role. By practicing these behaviors daily, individuals can build a reputation as confident, trustworthy, and thoughtful leaders. 00:00 Introduction to Real Social Skills 00:58 The Say Hello First Skill 01:48 The Ask and Listen Skill 02:20 The Follow-Up Skill 03:01 The Remember Names and Details Skill 03:45 The Public Support Skill 04:21 The Visibility Without Vanity Skill 04:59 The Teach What You Know Skill 05:25 The Positive Gossip Skill 05:55 The Composed Presence Skill 06:23 Quick Recap and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

In this episode, Brandon Birkmeyer interviews Kat Norton, popularly known as Miss Excel on TikTok and Instagram, where she has garnered over a million followers by teaching Microsoft Excel in a fun and engaging manner.   Kat shares her inspirational journey from a 9-to-5 consulting job to becoming a successful entrepreneur, complete with viral content, a popular Excel course, and multiple coaching and training programs. She discusses the importance of authenticity, leveraging creativity, and overcoming personal barriers to build a profitable creator business.   Kat also reveals her process for creating content, scaling her business, and maintaining work-life balance through self-care and meditation. Tune in to learn how to combine passion, creativity, and knowledge into a flourishing online business. Connect with Kat on her website at miss-excel.com or on TikTok & Instagram: @miss.excel. 00:00 Introduction to Kat Norton and Miss Excel 02:00 The Journey to TikTok Fame 03:25 Authenticity and Content Creation 06:42 Combining Passions: Excel and Dancing 13:12 From Corporate Job to Content Creator 16:47 Going Viral and Building a Following 27:37 Course Creation Process: From Idea to Launch 31:15 Tools and Platforms for Course Creation 38:52 Personal Growth and Handling Overwhelm 40:41 Advice for Aspiring Entrepreneurs 44:59 Conclusion and Final Thoughts   This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Rebranding isn't something that happens once. It's something that keeps happening as you evolve. Every time you discover something new about who you are and how you help people, your brand deserves to evolve with you. In this episode, Brandon breaks down what it really means to rebrand yourself and why it's a natural part of personal and professional growth. You'll learn how to speak your truth, refine your message, and stay aligned with your authentic self as you evolve. In this episode, you'll discover: Why rebranding is an ongoing process, not a one-time event The 3 essential steps to successfully rebranding yourself How to find your authentic voice by showing up and speaking your truth Why clarity comes from action — not from waiting until you have it all figured out If you've been feeling the need for a change or wondering how to show up as the next version of yourself, this episode is for you. This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Make money with brand licensing with expert Stu Seltzer. In this episode, Stu Seltzer, author of 'Brand Licensing for Dummies,' discusses the fundamentals of brand licensing and its importance. Find the book on Amazon at: https://amzn.to/438V6qL As a seasoned NYU professor and the founder of Seltzer Licensing Group, Stu explains how licensing can expand brand value and boost revenue. He shares insights into licensing deals, key considerations, and the potential for small to large companies to benefit from brand partnerships. Stu highlights the psychological appeal of branded products and the rising trend of experiential and digital product licensing. He also provides guidance on building a sustainable competitive advantage through strategic brand associations. Connect with Stu on LinkedIn at: https://www.linkedin.com/in/stuseltzer 00:00 Introduction to Stu Seltzer and Brand Licensing 01:24 Understanding Brand Licensing 06:06 Trademark Licensing Explained 07:59 Licensing Strategies and Examples 11:15 Financial Aspects of Licensing Deals 15:29 The Role of Licensing Agencies 18:34 Psychology Behind Brand Loyalty 20:44 Is Your Brand Ready for Licensing?  26:07 Tips for Enhancing Your Product with Licensing  34:28 The Power of Brand Associations 36:05 Final Thoughts and Key Takeaways This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Seven Creative Ways to Grow Your Personal Brand. In this episode, we dive into seven effective strategies to refresh and expand your personal brand. From repurposing existing content and turning podcasts into blog posts to creating thematic content sequences and partnering with other creators, we share practical ideas to enhance your online presence. We also explore the benefits of paid promotions, syndicating content across multiple platforms, generating unique social media clips, and experimenting with shorter, more engaging content formats. Get the full list of 100 personal branding activities: www.brandsonbrands.com/refresh 00:00 Introduction: Embracing Content Creation 02:11 Repurposing Content: Breathing New Life into Old Posts 03:56 Transforming Podcasts into Blogs 05:20 Creating Engaging Email Sequences 07:28 Collaborating with Other Creators 08:48 Investing in Paid Promotions 10:30 Syndicating Your Articles 11:43 Leveraging Short-Form Video Content 14:05 Conclusion: Diversifying Your Content Strategy This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Reclaim Your Workday: A Conversation with Marcey Rader on Healthy Productivity & Habits. In this episode, we welcome Marcey Rader, productivity consultant, keynote speaker, and author of 'Reclaim Your Workday,' to discuss strategies for enhancing productivity and managing work-life balance. Find the book at: www.ReclaimYourWorkday.com Marcey emphasizes the importance of turning off unnecessary notifications, setting clear boundaries, and prioritizing meaningful tasks over sheer volume of work. She also explores the concept of 'healthy productivity,' which includes taking breaks, stepping away from the screen, and maintaining personal well-being alongside professional demands. Learn more about Marcey at: www.marceyrader.com 00:00 Introduction to Marcey Rader and Healthy Productivity  00:23 Understanding Productivity: Efficiency vs. Effectiveness 01:33 Reclaim Your Workday: Key Concepts and Strategies 03:32 Challenges in Implementing Productivity Strategies 07:14 Remote Work and Productivity 17:24 Healthy Productivity: Practical Tips and Insights 21:40 Marcey Rader's Journey and Expertise 30:30 Final Thoughts and Parting Advice This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

5 Essential Steps to Building Your Personal Brand in 2025. In this episode of Brands On Brands, personal branding coach Brandon Birkmeyer shares five practical steps anyone can take in 2025 to start building their personal brand. With a keen focus on manageable and effective strategies, he emphasizes the importance of expressing yourself through LinkedIn articles, attending industry conferences, joining professional associations, continuously learning new skills via platforms like Udemy, and seeking out mentors and coaches. Get the full list of 100 personal branding activities: www.brandsonbrands.com/refresh 00:00 Introduction to Building Your Personal Brand 01:49 Express Yourself Through Writing 03:21 Networking at Industry Conferences 04:21 Joining Professional Associations 05:23 Continuous Learning and Upskilling 07:01 Finding Mentors and Coaches 08:32 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

In this episode, we speak with Larry Long Jr., CEO of LLJ Enterprises, international keynote speaker, author of 'Jolt,' and LinkedIn influencer. We discuss the intricacies of personal branding on LinkedIn, methods to stay motivated in speaking and business, and the impact of high energy on success. Larry shares his journey, highlights the importance of intentionality, and offers actionable tips for aspiring speakers and business professionals. The conversation delves into Larry's personal experiences, his strategies for building a robust LinkedIn presence, and the pivotal moments that shaped his career. Learn more about Larry at: https://larrylongjr.com 00:00 Introduction to Larry Long Jr. 02:15 Larry's Personal Branding Journey 04:33 The Importance of Energy 09:09 Building Relationships on LinkedIn 23:14 Setting Intentions and Taking Action  24:25 The Role of Hard Work and Luck  26:58 Balancing Paid and Free Speaking Engagements 29:05 Understanding Your Value as a Speaker 35:46 Writing and Publishing a Book 43:09 Personal Goals and Future Plans 47:13 Final Thoughts and Encouragement This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Podcast Show Notes In this episode, we explore the difference between simply being visible online and truly positioning yourself as a leader in your industry. Host Brandon Birkmeyer shares insights on why adding value and sharing your unique perspective is essential for building a memorable personal brand. If you're tired of generic content and want to stand out in your field, this episode is for you. Discover the three most common mistakes people make when trying to build their brand, and learn actionable strategies to ensure your presence is both impactful and valuable. Tune in to transform your approach from just posting to true thought leadership! Critical Timestamps: [00:00] Introduction [00:33] Problem with bland content [01:09] Visibility vs. value [01:42] Industry panel critique [02:31] Three common mistakes [03:50] Wasting the stage [05:42] Mindless reposting [07:08] Superficial networking [09:03] Final thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Mastering Product Drops with Fanfare's Michael Dodsworth. In this episode, we explore how Michael Dodsworth, founder and CEO of Fanfare (www.fanfare.io), helps brands execute flawless product launches, avoiding common pitfalls like website crashes and bot invasions. From viral moments like Stanley's success to handling customer loyalty and the intricacies of fan-driven hype, Michael shares valuable insights into managing successful product drops. He delves into the importance of customer experience in driving loyalty, leveraging influencers, creating scarcity, and building a consistent brand narrative. Tune in to learn how to prepare for and capitalize on high-demand moments, ensuring seamless and engaging customer interactions. Want more? Visit fanfare.io Download the Hype Drop Playbook Connect with Michael Dodsworth on LinkedIn 00:00 Introduction to Viral Product Launches  01:29 The Importance of Customer Experience and Loyalty 04:00 Challenges in Product Launches and Drops 08:52 The Origin Story of Fanfare 17:30 Leveraging Scarcity and Exclusivity 21:41 Influencers and Audience Engagement  24:36 Building a Personal Brand 25:47 Experimentation and Viral Moments 28:19 Infrastructure and Scalability Challenges  36:27 Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter