The Personal Branding Podcast - Brands On Brands

In this episode, we discuss the current landscape of community building and personal branding online. Our guest, Katie Brinkley, shares insights on how the pandemic has altered the way businesses and individuals interact on social media, highlighting the importance of injecting personality into branding to create a 'know, like, and trust' factor. She discusses strategies for maintaining meaningful engagement while avoiding burnout, and outlines her four-post strategy for effective social media content. Katie Brinkley, author of The Social Shift, has been in the social media game since the days of Myspace. She brings corporate-level strategies to your business's marketing plan. There are a lot of social media channels out there and she's made it her mission to learn which channels you need to spend time for your business and how to make that platform work to bring in the right clients. Learn more about Katie at: www.katiebrinkley.com 00:00 Introduction and Guest Welcome 00:40 The Importance of Community Building 05:04 Challenges of Social Media Burnout 09:27 Katie's Four-Post Strategy 16:54 Balancing Local and National Presence 19:18 The Power of Personal Branding 21:57 Podcasting and Networking 29:52 Writing 'The Social Shift' 35:05 Looking Forward in Social Media 36:51 Conclusion and Resources This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

In this episode we explore the concept of elevator pitches, highlighting common pitfalls and offering insights on how to craft a more authentic and engaging self-introduction. Get practical tips and strategies for making your elevator pitch clear, concise, and relatable, ensuring better connections in both personal and professional settings. The episode aims to redefine the traditional elevator pitch, making it more tailored to real-life conversations. 00:00 Introduction to Elevator Pitches 00:48 The Problem with Traditional Elevator Pitches 02:22 Key Elements of a Compelling Elevator Pitch 04:32 Practical Examples and Scenarios 05:26 Engaging in Real Conversations 06:28 Conclusion and Final Tips This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

In this episode of Brands On Brands, host Brandon Birkmeyer interviews John Meese about how to build a successful online education and coaching business. John is the founder of SOLD OUT Coach Club and author of three bestselling books, including "Serve to Sell - Exactly How to Sell Premium Programs with 1 Free Coaching Call". (www.sellyoursmarts.co) They discuss various topics including creating online courses, group coaching programs, memberships, and masterminds. John shares his insights on what to prioritize, how to fill your coaching program, and tips for selling high-ticket products. He introduces the concept of the '10x Promise' and explains the three core products for a thriving online education business: gateway products, membership products, and premium programs. John also emphasizes the importance of partnerships in reaching new clients and shares personal anecdotes from his journey in the industry. Gain actionable insights on how to monetize your expertise and build a sustainable business model. 00:00 Introduction and Guest Overview 04:37 Building a Personal Brand Business  11:58 The Core Business Model for Online Education  19:00 Creating and Selling Premium Programs 23:55 Crafting a Compelling Promise 25:23 Targeting Your Audience  28:37 Effective Marketing Strategies  33:14 Building a Thriving Business  36:37 Overcoming Sales Challenges This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Avoid These 5 Personal Branding Mistakes Costing You Clients. In this episode of Brands On Brands, we discuss the top five personal branding mistakes that can drive clients away. Five things to think about: Inconsistent messaging across platforms Lacking a strong online presence Focusing too much on selling rather than building relationships Neglecting your unique value proposition Ignoring feedback and trends in your niche Get practical advice on how to correct these mistakes and on the importance of maintaining relevance and adapting to changes in your industry. 00:00 Introduction to Personal Branding Mistakes 1:17 Mistake #1: Inconsistent Messaging 03:50 Mistake #2: Weak Online Presence 05:19 Mistake #3: Focusing on Selling Over Relationships 06:48 Mistake #4: Neglecting Your Unique Value Proposition 08:20 Mistake #5: Ignoring Feedback and Trends 10:31 Conclusion and Recap This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Chris Do on Personal Branding, Creator Business, and Authenticity. In this episode of Brands On Brands, host Brandon Birkmeyer interviews Chris Doe, an Emmy Award-winning designer, CEO, and founder of The Futur, an online education platform for creatives. Chris shares insights on the importance of personal branding, the journey of starting a YouTube channel, and the challenges of transitioning from teaching at art schools to creating online content. They discuss the essence of branding, overcoming fears of public critique, and making meaningful content. Chris also touches on the balance between personal and professional life, growing a podcast and an online school, and driving forward with authentic, impactful work. This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

How to Make Your Personal Brand Memorable in Seconds. In this episode, learn the crucial element that makes your brand memorable in just seconds—clarity.  Brandon discusses his journey into keynote speaking and the advice from his mentor to write a book, which helped him gain clarity on his personal branding frameworks. Also, get practical tips such as creating a catchy tagline or jingle. Tune in for actionable insights to make your personal brand unforgettable. 00:00 Introduction and Welcome 00:43 The Importance of Being Memorable 01:22 The Role of Clarity in Branding 03:21 Creating a Memorable Tagline 04:47 Examples and Final Thoughts 05:50 Conclusion and Call to Action This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

This week we discuss the significance of building a personal brand by making impactful one-on-one connections. While many aim to scale rapidly, success often lies in forming individual relationships. Learn actionable strategies such as engaging genuinely on platforms like LinkedIn and Instagram, following up with personal invitations, and maintaining consistent communication. Plus we talk about the importance of intentionality in nurturing both new and existing connections to solidify one's personal brand. 00:00 Introduction to Personal Branding 01:03 The Power of One-on-One Communication 02:39 Effective Follow-Up Strategies 03:59 Building Genuine Connections 05:41 Maintaining Relationships Over Time 07:52 Tools and Techniques for Personal Branding 09:17 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

How to Build Personal Brand Recognition at Events. In this episode, get insightful tips on how to create a memorable personal brand, especially when attending events where no one knows you. We discuss the importance of being bold, using unique fashion statements, and initiating conversations to stand out. Learn strategies such as networking before the event, curating group lunches, and even volunteering or speaking at the event to increase recognition. Tune in to learn actionable steps for establishing a strong personal brand presence. 00:00 Introduction to Personal Brand Recognition 01:10 Understanding Brand Recognition 02:01 Making Yourself Memorable 03:06 Practical Tips for Standing Out 06:33 Engaging with Others 07:52 Pre-Event Strategies 08:54 Involvement and Volunteering 09:55 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Is Your Personal Brand Helping or Hurting Your Career? In this episode, we dive into the importance of personal branding and its impact on your career. We discuss how to assess whether you have a personal brand, the significance of expressing your ideas, managing relationships, and adding value to your organization. Tune in to learn how to build a positive personal brand that can propel your career forward. 00:00 Introduction and Overview 01:22 The Importance of Personal Branding 02:49 Expressing Your Ideas Effectively 04:57 Building and Managing Relationships 08:42 Adding Value Beyond Your Job 10:56 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

In this episode, discover three essential secrets to establishing authority without experiencing imposter syndrome. We address common concerns about credibility and authenticity, and offer actionable advice including embracing authenticity over perfection, sharing knowledge generously, and building credibility through small wins and consistent actions. Tune in to gain insights on how to effectively build your personal brand while staying genuine and confident. 00:00 Introduction and Overview 00:49 Understanding the Imposter Syndrome 02:04 Secret #1: Embrace Authenticity Over Perfection 03:53 Secret #2: Share Your Knowledge Generously 07:05 Secret #3: Build Credibility Through Consistent Action 08:13 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter