
The Personal Branding Podcast - Brands On Brands
Personal Branding and Leadership tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts.
Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly at:
https://www.brandsonbrands.com
Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal branding coach working with speakers, authors, coaches, consultants, executives, and other creators.
Learn more about Brandon and his bestselling book, Front & Center Leadership at:
https://www.brandonbirkmeyer.com
Latest episodes

Jun 11, 2025 • 50min
Memorable Personal Branding and Public Speaking with Lauren Davis | Ep. 310
Lauren Davis, founder of Lauren Davis Creative, is a branding expert who specializes in helping speakers craft memorable personal messaging. In this conversation, she highlights the power of authenticity and tailored messaging in personal branding. Listeners learn actionable strategies for effective networking and creating lasting connections. Davis emphasizes the importance of engaging presentations and the role of visibility in turning potential clients into long-term relationships. Get ready to boost your personal brand!

Jun 4, 2025 • 13min
Using AI to Create a LinkedIn Newsletter | Ep. 309
In this episode of Brands On Brands, Brandon Birkmeyer discusses how he integrated ChatGPT and AI tools to create a unique and engaging newsletter. He explores the differences between his podcast content and the newsletter, explaining how he generates topics, curates content, and infuses his personal voice into the AI-generated framework. Brandon also highlights the benefits of using LinkedIn to share newsletter content and the time-saving process he follows. Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and get your questions answered! www.brandsonbrands.com/chat 00:00 Introduction 00:53 Building a Unique Newsletter with AI 02:16 Leveraging LinkedIn for Newsletter Distribution 05:00 Creating Engaging Content with AI Assistance 08:55 Exploring Various Newsletter Topics 10:51 Encouragement and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

May 28, 2025 • 45min
Tamsen Webster: Say What They Can't Unhear | Ep. 308
Unlocking Persuasion with Tamson Webste. Today we speak with Tamsen Webster, author of Say What They Can't Unhear - The Nine Principles of Lasting Change. Tamsen, a persuasive message design expert with over 25 years of experience, delves into the principles and processes that build lasting buy-in and change. The conversation covers ethical persuasion, overcoming resistance, and the importance of aligning capability and intent in messaging. Learn more about Tamsen at: https://tamsenwebster.com 00:00 Introduction to Today's Guest: Tamsen Webster 00:20 Tamsen Webster's New Book 06:11 The Importance of Internally Motivated Change 12:30 Understanding Capability and Intent in Persuasion 22:12 The Role of Words in Effective Communication 26:00 The Power of Storytelling in Marketing 29:04 Historical Perspectives on Belief Systems 35:10 Effective Change Communication Strategies 42:25 Final Thoughts and Resources This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

May 21, 2025 • 8min
The Art of Storytelling for Personal Branding | Ep. 307
The Art of Storytelling for Personal Branding. In this episode, we discuss the importance of storytelling as a crucial skill for personal branding. We talk about the impact of engaging stories in public speaking, book writing, and personal interactions and dive into insights on techniques like using dialogue and building suspense to captivate the audience. 00:00 Introduction and Personal Journey 00:55 The Power of Storytelling 01:26 Learning from the Experts 02:34 Crafting Your Story 03:40 Engaging Your Audience 05:13 Practical Applications of Storytelling 06:19 Conclusion and Call to Action This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

May 14, 2025 • 35min
Eric Girard: Building Trust and Reputation in Leadership | Ep. 306
In this episode, we speak with Eric Girard, CEO of Gerard Training Solutions and author of the bestselling book, 'Lead Like A Pro.' (www.girardtrainingsolutions.com) With over 30 years of experience in learning and development, Eric discusses his focus on new managers, the importance of empathy in leadership, and the role of trust in team dynamics. Eric shares insights from his book and offers actionable advice on how to build and improve management skills. Get the first two chapters of Eric's book for FREE! Just email Eric at: eric@girardtrainingsolutions.com 00:00 Introduction and Guest Overview 00:19 Eric Girard's Background and Expertise 02:04 Diving into Leadership and Empathy 12:45 The Importance of Trust in Leadership 21:27 Eric's Journey to Writing 'Lead Like A Pro' 23:40 Transitioning to Entrepreneurship 35:18 Final Thoughts and Future Plans This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

May 7, 2025 • 10min
Harnessing the Power of Self Awareness | Ep. 305
Harnessing Self Awareness for Personal Branding Success. In this episode of Brands On Brands, host Brandon Birkmeyer discusses the importance of self-awareness in personal branding. He reflects on his own experiences of discovering his extroverted nature and adapting his approach to connect better with people. Listen in for valuable tips on using self-awareness to enhance your personal brand and improve your communication skills. 00:00 Introduction and Storytelling Insight 02:31 Understanding Self-Awareness 03:11 Leveraging Strengths and Adaptability 05:31 Balancing Communication Styles 08:14 Practical Tips for Self-Awareness 09:24 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

May 6, 2025 • 39min
Katie Brinkley: The Future of Social Media and Community | Ep. 304
In this episode, we discuss the current landscape of community building and personal branding online. Our guest, Katie Brinkley, shares insights on how the pandemic has altered the way businesses and individuals interact on social media, highlighting the importance of injecting personality into branding to create a 'know, like, and trust' factor. She discusses strategies for maintaining meaningful engagement while avoiding burnout, and outlines her four-post strategy for effective social media content. Katie Brinkley, author of The Social Shift, has been in the social media game since the days of Myspace. She brings corporate-level strategies to your business's marketing plan. There are a lot of social media channels out there and she's made it her mission to learn which channels you need to spend time for your business and how to make that platform work to bring in the right clients. Learn more about Katie at: www.katiebrinkley.com 00:00 Introduction and Guest Welcome 00:40 The Importance of Community Building 05:04 Challenges of Social Media Burnout 09:27 Katie's Four-Post Strategy 16:54 Balancing Local and National Presence 19:18 The Power of Personal Branding 21:57 Podcasting and Networking 29:52 Writing 'The Social Shift' 35:05 Looking Forward in Social Media 36:51 Conclusion and Resources This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Apr 17, 2025 • 7min
The Elevator Pitch You'll Actually Use | Ep. 303
In this episode we explore the concept of elevator pitches, highlighting common pitfalls and offering insights on how to craft a more authentic and engaging self-introduction. Get practical tips and strategies for making your elevator pitch clear, concise, and relatable, ensuring better connections in both personal and professional settings. The episode aims to redefine the traditional elevator pitch, making it more tailored to real-life conversations. 00:00 Introduction to Elevator Pitches 00:48 The Problem with Traditional Elevator Pitches 02:22 Key Elements of a Compelling Elevator Pitch 04:32 Practical Examples and Scenarios 05:26 Engaging in Real Conversations 06:28 Conclusion and Final Tips This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Apr 11, 2025 • 42min
John Meese: How to Create & Sell High Ticket Coaching | Ep. 302
In this episode of Brands On Brands, host Brandon Birkmeyer interviews John Meese about how to build a successful online education and coaching business. John is the founder of SOLD OUT Coach Club and author of three bestselling books, including "Serve to Sell - Exactly How to Sell Premium Programs with 1 Free Coaching Call". (www.sellyoursmarts.co) They discuss various topics including creating online courses, group coaching programs, memberships, and masterminds. John shares his insights on what to prioritize, how to fill your coaching program, and tips for selling high-ticket products. He introduces the concept of the '10x Promise' and explains the three core products for a thriving online education business: gateway products, membership products, and premium programs. John also emphasizes the importance of partnerships in reaching new clients and shares personal anecdotes from his journey in the industry. Gain actionable insights on how to monetize your expertise and build a sustainable business model. 00:00 Introduction and Guest Overview 04:37 Building a Personal Brand Business 11:58 The Core Business Model for Online Education 19:00 Creating and Selling Premium Programs 23:55 Crafting a Compelling Promise 25:23 Targeting Your Audience 28:37 Effective Marketing Strategies 33:14 Building a Thriving Business 36:37 Overcoming Sales Challenges This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Apr 2, 2025 • 12min
Five Personal Branding Mistakes That Are Costing You Clients | Ep. 301
Avoid These 5 Personal Branding Mistakes Costing You Clients. In this episode of Brands On Brands, we discuss the top five personal branding mistakes that can drive clients away. Five things to think about: Inconsistent messaging across platforms Lacking a strong online presence Focusing too much on selling rather than building relationships Neglecting your unique value proposition Ignoring feedback and trends in your niche Get practical advice on how to correct these mistakes and on the importance of maintaining relevance and adapting to changes in your industry. 00:00 Introduction to Personal Branding Mistakes 1:17 Mistake #1: Inconsistent Messaging 03:50 Mistake #2: Weak Online Presence 05:19 Mistake #3: Focusing on Selling Over Relationships 06:48 Mistake #4: Neglecting Your Unique Value Proposition 08:20 Mistake #5: Ignoring Feedback and Trends 10:31 Conclusion and Recap This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter