The Brands On Brands Podcast Unlocking Virality: The Secrets to Going Viral with Austin Armstrong | Ep. 339
Unlocking Virality: The Secrets to Going Viral with Austin Armstrong.
In this episode, Austin Armstrong, creator, strategist, and author of 'Virality: Your Playbook for How to Use AI and Social Media Marketing to Go Viral and Get Paid,' shares insights on creating content that garners massive engagement.
He discusses strategies for generating intrigue through titles, the importance of broad content, and constructing a successful content funnel. Armstrong delves into the concept of 'ethical clickbait,' the importance of authenticity, and how leveraging AI tools can enhance content creation. He also emphasizes the significance of using new forms of lead magnets like micro SaaS tools.
00:27 Meet Austin Armstrong: The Viral Content Expert
01:00 Secrets to Going Viral: Intrigue and Broad Appeal
04:06 The Power of Broad Content and Funnels
07:10 Crafting Content Strategies: Testing and Iteration
11:22 The Importance of Hooks and Curiosity Gaps
15:00 Balancing Authenticity and Strategy
20:35 Choosing the Right Social Media Platform
23:34 Leveraging AI for Content Strategy
31:09 The Future of Lead Magnets: Micro SaaS
37:26 Final Thoughts and Inspirations
This is the Brands On Brands Podcast with Brandon Birkmeyer
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