Creating Pillar Content You Can Repurpose | Ep. 126

Aug 5, 2020

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Having pillar content is critical to every content creator. Essentially, it's long-form content that can live in a blog, podcast, or YouTube video. It's your big ideas and the cornerstone piece of everything you want to create.

In this episode, we look at how you can develop pillar content that you can break down over time into smaller pieces of content.

We also deep dive into the roles of various digital platforms and the different kinds of content you can produce for your brand.

Highlights from the episode:

Going in-depth into topics that matter to your audience
Creating a repurposing foundation
Building authority in your niche
Growing your audience with long-form content
The different digital platforms and their roles

Quotes:

"You need something that you can just create once and use 40 times."

"The power of being able to create that quickly is the power of podcasting."

"Make the content move freely from one platform to the next."

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