The Personal Branding Podcast - Brands On Brands How to Create an Online Brand Identity | Ep. 132
Your brand identity didn’t just materialize overnight. You had to hone your craft, find your voice, learn from the experts, create content, find a place to house it, and all the rest, right?
It’s a lot of work, so you don’t want to miss out on opportunities to be found and to convert the people who find you. Today we're going to talk about how to create a brand that shines because you've set up the identities in the right places and in the right ways to let people know what you're all about.
Highlights:
- Set up first impressions with great profiles and cover art
- Make sure your content matches your brand
- Learn what makes a great headline
- Discover what works for a thumbnail
- Understand keywords, tags and categories
- Figure out what platform works best for you
Quotes:
"So, how do you create a brand identity that shines? You build it in a way that follows the guidelines of the channels you're using. That helps you stand out and position yourself, so when people look for you, they find something that really reflects who you are and what you're all about."
"Your first impression for most of your social channels and content will be your biography, your profile, or your cover. That's what's going to define who you are."
"What you want them to see is who you are, who you can help and how you help them. You want that to be apparent right off the bat. A lot of us figure that out in terms of how to introduce ourselves, maybe at a networking event, but we don't follow through by defining that in our online profiles."
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If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
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Talk soon!