Best Practices for Your Content Distribution Plan | Ep. 134

The one thing most great companies have in common is a strong content distribution model. If you want a successful personal brand, you need a smart distribution model to ensure your content ends up in all the right places to reach your potential audience.

That's right. I’m saying you need a distribution plan and a distribution model for your content. If you are a content hub, you have got to be thinking about these things.

Highlights:

• Create infrastructure for your distribution plan
• Become the best content supplier for yourself
• Develop strategic assets
• Seek out partnerships

Quotes:

"What I learned working on the business for so long was that the secret to Coca-Cola’s success as a brand is actually their distribution. They have an amazing distribution model."

"Now, from a media standpoint, from a personal brand standpoint, you are your No. 1 supplier. You're the one who's creating all this content. You're the one creating all this knowledge and perspective, so your skills and your experiences are going to be the input to you being a good supplier."

"All it takes is one good influencer to get you to be known to a lot more people."

"Strategic assets are things you can call your own that you can point to. It's something that continues to support you over time."

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

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Talk soon!