The Personal Branding Podcast - Brands On Brands

What is content marketing strategy? Find out how to build a better plan for creating content that reaches more people and has more impact. In this episode, we define content marketing strategy and lay out the four key ingredients to finding more success with content. Those four ingredients include Design, Development, Distribution, and Discovery. The Finer Details of This Episode: What is content marketing strategy How to design your content to be more repurposeable What types of content you can develop at scale Where to distribute your content How to get your content discovered To download the full show notes for this episode go to www.brandonbrands.com/notes If you liked this episode, you should also check out my three-pronged approach to personal branding... Click these links to learn more about each step including how to 1) Find your voice, 2) Build your community, and 3) Create impact in the lives of your customers. And listen to the original framework explained in Episode 74! Enjoy! Brandon

Travis Chappell is the host of Build Your Network, one of the top 50 business podcasts. Travis also runs Cool People Cool Places, a personal development retreat for entrepreneurs. Formerly a door-to-door salesman, Travis has had an unusual career path in that he used the community he was part of to launch a business instead of the more traditional route of building a network out of an existing business. In this episode, Travis discusses how he leveraged his network to launch a successful coaching business and explains why his personal brand was so instrumental to getting the word out. Before we jump into the details of the episode, if you'd like to learn more about my personal branding framework, take a listen to episode 74 of the podcast! The Finer Details of This Episode: How a network developed into Travis’ business rather than the other way around. The epiphany that inspired Travis to give up door-to-door sales and go into personal development. The indirect route Travis took to launching his own podcast and how he shifted focus along the way. How he struggled to turn his podcast into a success. Discussing how massively important branding has been to the arc of Travis’ career. What building a personal brand really means to you and your work. Core tenets of relationship-building and networking that entrepreneurs should lean into. How you should be prioritizing branding vs. selling when getting your business off the ground. The important relationship Travis has with his very first customer, Mark. Quotes: “I always had something bigger that I was trying to head toward, and it didn’t make sense for me to not use my time and money and energy to after those things.” “If you’re truly committed to something you have actual freedom, because there’s no second-guessing.” “With no personal brand, you have no positioning.” “You have to learn how to give without the expectation of receiving anything in return.” “Always be giving at least 51% of the value in every relationship that you have.” “If you brand well enough your sales become so much easier.”   Guest Links: Website: www.travischappell.com Podcast: The Build Your Network Podcast Instagram: @TravisChappell   Brandon's Links: Visit Brandon’s website at www.brandonbrands.com Join the Brand Growth Community on Facebook at https://www.brandonbrands.com/fb And please leave a rating and review on iTunes!    

On today's show, Brandon brings on entrepreneur and podcast host John Lee Dumas. His show, Entrepreneurs On Fire, airs every weekday and is one of the most highly rated entrepreneurial podcasts on the charts right now. In addition, he launched the Podcasters’ Paradise community to help other aspiring hosts get their own shows off the ground. In this episode, John explains his tips for making a mark in the podcasting world, reveals what he thinks is the weakest aspect of most podcasts, and discusses why being the best may not be as important as being the first. Before we jump into the details of the episode, if you'd like to learn more about my personal branding framework, take a listen to episode 74 of the podcast! The Finer Details of This Episode: Looking at how John was able to construct his own kind of Internet empire and earn over $100,000 in a month! John discusses his scale-independent, solutions-based approach to developing his podcasting community. How John saw a void in the podcast market and used his show to take advantage of it. Why podcast hosts shouldn’t be afraid to disagree with the guests they have on. Quotes: “At the end of the day, you’ve got to find your own, special, unique niche.” “What can you be the best, the worst, the only at, from day one? That’s your thing.” “The world is a collision of ideas. The world is a collision of opportunity. The world is a collision of people.” Guest Links:Entrepreneurs On Fire - https://www.eofire.com/ Podcasters’ Paradise - https://podcastersparadise.com/   Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Mike Kim is a marketing and personal branding specialist, a highly sought-out speaker, and copywriter. He also hosts the Brand You Podcast, where he speaks to other marketing experts and draws from his own experience to give you insight into what makes a personal brand stand out and connect with others. Mike believes that the key to branding success is keeping your image and product in proper alignment with one another and to even leverage what people may assume about you at first glance. In this episode, Mike discusses the three things you need to make your brand appealing and marketable, explains why building a personal brand isn’t as complex as you may think, and explores the “rhythm” of clarity. Before we jump into the details of the episode, if you'd like to learn more about my personal branding framework, take a listen to episode 74 of the podcast! The Finer Details of This Episode: The value Mike finds in developing a personal brand. Why Mike sees personal brands becoming mainstream in the next few years. Mike defines the three “V’s” he uses to determine a brand’s effectiveness. Making sure your image, your messaging and your product are in proper alignment with one another. How Mike encourages his clients to turn some stereotypes that might be made of them into an advantage. Why Mike believes Vince McMahon of WWE excels at personal branding. People aren’t psychic, so you have to make what you’re selling and promoting as clear and accessible to others as possible. How Mike structured his content mastery strategy. The Personal Brand 3 (PB3) questions Mike asks people looking for clarity about their own personal brands. Why Mike is saddened by the “fish tank” that is mainstream employment. How adult and professional life strip people of the abundance of guidance they’ve received up until that point. Who Mike thinks is currently killing it in the personal branding space. Quotes: “The value of building a personal brand is that you have control.” “Social media’s only just gonna become more prevalent and the workplace is only gonna become more decentralized.” “You can either be Louis Vitton or you can be Walmart.” “You’ve just gotta use what you’ve been given.” “By the time opportunity knocks it’s too late to prepare.” “I believe true fulfillment starts with the courage to be yourself no matter the context.”   Guest Links:Mike’s homepage - https://mikekim.com/ Brand You Podcast - https://mikekim.com/brandyoupodcast/ Mike on Instagram - https://www.instagram.com/mikekimtv/   Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Stephanie Liu is an online marketing specialist, live video expert and a speaker at major marketing conferences. She hosts live videos and interviews with other marketing professionals at Lights, Camera, Live, which is part of the 360 Marketing Squad. This is THE episode to listen to if you aim to make live video part of your personal business, as Stephanie has firsthand experience building her service from the ground up. In this episode, Stephanie discusses how she cobbled her live video service together, explores some methods for engaging viewers, and reveals which ’90s band is her favorite karaoke choice. Before we jump into the details of the episode, if you'd like to learn more about my personal branding framework, take a listen to episode 74 of the podcast! The Finer Details of This Episode: Stephanie recounts the first time she went live on Facebook and how she managed to stand out. Why she’s had more success with a Facebook audience vs. a YouTube one. Stephanie describes what it was like moving from a corporate environment to one that was purely entrepreneurial. Stephanie’s key social media lessons for aspiring entrepreneurs. What equipment you can use to get your livestreaming off the ground. Some key ways to grab people’s attention and engage your viewership. Where Stephanie sits on the branding vs. selling debate. Figuring out the best social media platform to launch your brand from. Which brands and other live video artists Stephanie admires. How Stephanie’s own personality has played such a prominent role in her success. Quotes: “Social media is your opportunity to test out what works.” “Every social media platform is kind of like its own country.” “If you can’t captivate a room, you aren’t winning that pitch.” “You gotta be playful. You can’t take yourself too damn seriously.” “Success is always going to leave clues.” Guest Links: Lights, Camera, Live: https://www.lightscameralive.com/ 360 Marketing Squad: https://360marketingsquad.com/ Instagram: https://www.instagram.com/heystephanieliu/ Brandon's Links: Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Brittany Krystle is an expert in growing your personal brand. Between her courses and one-on-one coaching, she helps her clients develop an idiosyncratic brand that not only stands out from the rest but will draw the right kind of audience. In addition, Brittany chats with other major branding thought leaders on her Beyond Influential Podcast. In this episode, Brittany explains how you can draw in the exact kind of crowd you need by narrowing your focus, compares the two key components of clarity, and discusses her own personal branding heroes. Before we jump into the details of the episode, if you'd like to learn more about my personal branding framework, take a listen to episode 74 of the podcast! The Finer Details of This Episode: What inspired Brittany to help others spread their influence across LinkedIn? The biggest lessons about personal branding that Brittany took away from working with Gary Vaynerchuk aka Gary Vee. Why Brittany thinks of personal branding as an “insurance policy.” How clarity becomes a foundational pillar in all successful personal brands. What you need to know about effectively niching down and drawing the crowd you want. Brittany debunks some persistent myths about personal branding and explains why it’s not selfish like some people think. The reason Brittany thinks the relationship between branding and selling is a symbiotic one. What other personal brands does Brittany look up to? Quotes: “If you have a job and you work for a living, you’re monetizing your personal brand.” “Own your name before somebody goes and does it for you.” “The more you actually niche down and get specific, the easier it is to grow.” “It’s not selfish if what you’re putting out is of service to somebody.” “The more you speak up and use your voice, the more confident you get.” “Selling is the art of mixing branding and sales.” Mentions: Gary Vaynerchuk Guest Links:Brittany’s homepage - https://www.brittanykrystle.com/ Beyond Influential Podcast - https://www.brittanykrystle.com/category/podcast/ Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

The #1 way to create a transformation for your coaching clients is to create a value exchange. In this episode we talk about the concept of value exchange, how to create it, and using it to make an impact in other people’s lives. This is the third topic in my in my three part series on creating impact with your coaching business. If you want to learn more about my personal branding framework, check out episode 94 to listen today! There are three steps in creating a value exchange: Make a difference – Define your goal when coaching someone and how you can help them achieve it. Value commitment  – Figure out the way to make people stay committed to your practice so that they follow through until the end. Measurable return – Track the results to see if you reached the goals which you set at the beginning of your program. We dive much deeper in today's episode. Take a listen! Subscribe: Apple | Google | Spotify | Stitcher | iHeart If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice. And you can join the insider mailing list to get updates each week on show releases and exclusive offers at: www.brandonbrands.com/bteam If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call. Thanks for listening.  

On episode 114 of the Brands On Brands On Brands podcast, we speak to Evan Carmichael about how to better serve others and find your purpose with his new book, Built to Serve. Evan is an entrepreneurial expert who built and then sold a biotech software company at the age of 19. He now runs a YouTube channel for entrepreneurs with over 2 million subscribers and 300 million views. He also wrote 4 books, speaks globally and wants to solve the world's biggest problem. Today we dive deeper into how to truly serve others and find your purpose (and what that even means), how to have more impact in your life, and how this relates to building a personal brand. Evan is one of my new favorite channels on Youtube and I'd recommend you immediately search him out and subscribe! And there are some links at the end here to where you can connect and find his book. BTW... if you like this episode, you'll probably also love our interview with Chris Ducker on the topic of personal branding. (click here to listen)   Subscribe: Apple | Google | Spotify | Stitcher | iHeart Highlights from the episode: Why is it so important to find your purpose How to develop your skill set in order to help people How constant practice and personal growth leads to a sustainable business How to find your one word to help you find your purpose in all that you do   Quotes: "Serving others, helping others hits the same part in your brain as having food and having sex." "I’m trying to find different ways and different angles to help people believe more in themselves because I think it’s the world’s biggest problem." "It’s not about me, it’s about the mission."   Episode Links: Evan’s site: EvanCarmichael.com Pre-order Evan’s new book: https://www.amazon.com/gp/product/1642934917/ref=dbs_a_def_rwt_bibl_vppi_i2   If you enjoyed the show, screenshot it and share it with your friends! If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe or fill out the form below!

Today we talk about creating an expert coaching toolkit. Every coach and consultant should develop their list of tools and resources to better serve their clients. This is the second topic in my three part series on creating impact within your coaching business. If you want to learn more about my personal branding framework, check out episode 94 to listen today!   Here are some tips for developing your own tools and resources in your coaching business: Your favorites –  Share the tools that you've personally tested and know work. Your templates – Find processes that can be made easier with a step-by-step form that your clients can use as well. Your skill builders – Create space where people can practice the things which they haven’t done before. We dive much deeper in today's episode. Take a listen! If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice. And you can join the insider mailing list to get updates each week on show releases and exclusive offers at: www.brandonbrands.com/bteam If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call. Thanks for listening.

Chris Ducker is internationally acclaimed business mentor who helps entrepreneurs become the go-to leaders in their industries. He coined the term ‘’Youpreneur’’ to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. He is a keynote speaker and the author of the books ‘’Rise of the Youpreneur’’and ’’Virtual Freedom’’. He has been featured in Entepreneur magazine, Forbes, Success, Inc., and more! Today we talk about personal branding and everything it takes to build a profitable, sustainable business around you. Highlights from the episode: Why is personal branding so important What holds people back from building a brand How to start your own brand and stand out from the competition What role your personal reputation plays in branding you Some advice on using your voice to attract the audience around your brand Quotes: "The big issue is not fear, it’s change." "Defining who you are and what you want to be known for, is without a doubt the key component to growing a successful personal brand business." "We are here to solve people’s problems, that’s it."   Episode Links: Chris’s personal site: https://www.chrisducker.com/ Chris’s business site: https://youpreneur.com/ If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe. If you enjoyed the show, screenshot it and share it with your friends!