Audience Targeting Using Facebook with Paul Ramondo | Ep. 139

Today we learn how to go deep into audience targeting with Facebook. Discover how to get the most out of an ad campaign, drive your costs down, and drive your conversions up. Understanding these campaigns will give you a marketing flywheel that will continue to drive revenue into your business.

We learn from an expert in this field, Paul Ramondo. He spent the last decade of his life executing digital and social marketing strategies for national and global brands that operate within Australia.

HIGHLIGHTS:

• Figure out how to determine your ad campaign type
• Discover how to layer your interests when targeting
• Learn how to use research for targeting
• Understand the way to test your ads
• Know the balance between organic vs paid traffic

QUOTES:

"There are so many variables that go into a successful Facebook ad campaign."

"On the other side of all that overwhelm and all of that stuff that you need to learn are some incredible results."

"The first thing you need to do is give yourself permission to take the time to really sit down and figure out who your target audience is."

"The data is going to point you in the right direction."

GUEST LINKS:

Websites: Ramondo Media paulramondo.com

Social Media: Twitter Instagram Facebook

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

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Talk soon!