The Personal Branding Podcast - Brands On Brands How to Use LinkedIn for Business with Michaela Alexis | Ep. 143
LinkedIn is the often overlooked social platform that can really help you achieve your goals. We have an amazing speaker for you today, Michaela Alexis. We discuss how to customize your profiles, how to stand out from the crowd, how to create content, and how to generate sales. She helps businesses and audiences shine on LinkedIn.
When you think about a social platform, your thoughts probably don’t automatically jump to LinkedIn. But you might need to reconsider how important it can be for you.
Highlights:
- Discover how to use LinkedIn for business
- Learn how this platform has evolved
- Be inspired to create on LinkedIn
- Find ways for your profile to stand out
Quotes:
"I like to think of LinkedIn as the world's largest networking. It has almost 700 million users."
"I do hope that there are more people that feel the courage to get out there and create. The business world is lacking so many perspectives."
"Number one, the reality is that we buy from people that we know, like, and trust. We know that, right? We are all emotional buyers. We cannot make decisions without emotions involved in it."
"For us, everything has changed. We're not competing with one or two other people. We're competing with a stack of resumes. Who does that strategy work for? It works for the people that are potentially hiring us."
"What I'm noticing is that community is not dead. It just looks a little bit different than it used to."
WHERE TO FIND MICHAELA
Website: mickalexis.com
LinkedIn: michaelaalexis
Twitter: mickalexis
Instagram: mickalexis
Email: michaela@michaelalinked.in
MORE ADVICE AND INTERVIEWS
If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.
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Talk soon!