The Personal Branding Podcast - Brands On Brands

Discover why leading a community is so important with Dana Malstaff of Boss Mom, a 50,000+ person Facebook group. Building a community around your business is important not only for revenue but also for your entrepreneurial soul! How do you build a Facebook group that is alive and being nurtured, where the community is leading the conversation and is active in a good way? If you're building your first community, how do you get started and where do you find people to join your Facebook group? What do you post to keep people engaged? That's what we talk about today. HIGHLIGHTS FROM THE EPISODE: Why building a Facebook group is effective The challenges of groups and community How to set intentions for the community Steps to create your Facebook group Best practices for opt-ins QUOTES: "It does take a little bit more mental strength, I think, to be a leader, but I would challenge anybody who wants to be the CEO of a company should try to be able to run a community." "A community is a way to help us create a business that loves us back and makes us feel all valuable. I think we should not discount how much of our emotions and our brain drives our ability to be productive." "There is always opportunity for failure and disruption. If we see those as opportunities, then growing a community and growing your business will always feel fruitful because it's like a growing pain that helps you get better and helps you get taller, proverbial, taller, you know?" "I don't care if you have two thousand or a hundred thousand people on your list. If the two thousand people are the right people, it's always better than a hundred thousand right now." GUEST LINKS Dana's website: boss-mom.com Facebook group: BossMomDana MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

This week, we're talking about super easy ways to fill your content calendar all year.  If you're anything like me, you’re always looking for new ways to keep the ideas coming. Creating content is not easy. In fact, creating content can be really hard. One of the hardest things is coming up with ideas. It's easy to lose motivation when you don't have a consistent flow of ideas. But your audience is counting on you to be consistent. The reason they tune in each week is that they expect you to deliver more new content, so you need to create great habits to keep that content flowing. Highlights: What habits you should develop How to dive deeper into previous content Find out what people are asking about Zoom in on your niche Repost your best content Quotes: "Your audience is counting on you to be consistent. The reason they tune in each week is because they expect you to deliver more new content, so you need to create great habits to keep that content flowing." "Looking backward is a great way to create things forward." "Niche content is about depth instead of breadth." "Don't make your audience find the diamond in the rough. Share your diamonds with them right from the start." "What do your listeners get from a mashup? They get several industry leaders’ opinions on one topic all in one place. And they didn't even have to listen to all those episodes to figure it out. You brought it to them. That's the power of a mashup."   MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

TikTok is the place to be if you're looking for organic growth. There are more watchers than creators on the platform right now, which means your content can be seen by more people. Collin was able to quickly jump from zero to over 4 million views and over 350,000 followers. If you want to hear how he did that, keep listening because there are nuances to this. It isn't just getting lucky. You actually have to figure out what the strategy is going to be that you can apply to your business. Highlights from the episode: Why you should consider TikTok What to create TikTok strategy tips Collin's personal TikTok journey How to test what works for you How to repurpose TikTok content How to establish your authority on the platform Quotes: "Number one, I would definitely find out what you would enjoy posting about every single day. What do you want to be known for? If one of your videos went viral, would you be able to do it again?" "You need to catch attention because if you don't catch attention, people are scrolling so fast and they want the dopamine hit so much that if you don't get their attention fast enough, they're just going to scroll." "If you're new, I would post three to five times a day. One a day is fine because if we set huge goals and we don't meet them, we usually just give up. So make sure that you're actually meeting what you want to do." "For anyone listening, this gives you a reason to get started right now. Your life can change. You can get 10,000 followers in a week if you really push and found something that works." "It's not like any other platform where you really have to build something up. It takes one video for you to be very successful in the platform and blow up." "You have to test until you find what is gaining traction for you. Don't give up because one content strategy didn't work." Guest Links: Collin's Instagram, TikTok, and Twitter TikTok Blueprint MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

You’ve got to create content for your business, but why settle for that when you could absolutely crush content with the best content marketing tools around?  This week, we’re looking at marketing tools specifically for content creators who are producing podcasts, videos for YouTube, and blogs. These are the tools you'll need to turn that piece of content you create into hundreds of other pieces of content in a way that doesn't drown you and become more than you can handle. Highlights from the episode: Find highlight moments in your content.  Systemize the process of creating those moments.  Extract and create them. Quotes: "When you deliver an idea in a concise way, it resonates with your audience because it's focused, because it's clear, because they can understand it."  "You're going to get out there, you're going to create, you're going to record something. Then you're going to have to go back and find that golden nugget of information. So the first step in that is figuring out what does an amazing piece of content, in terms of a highlight, what does that mean?" "The point I want you to take away from this is that you have to look for the easiest, fastest way that you can skim through this content." "Figuring out where you are and your process is important, but these things are all there for you to help not only extract your highlights, but also to format them in a way that really makes them pop on the media platforms." "If you can put the effort into those steps, then you have more of a chance of taking this thing that you put all this effort into creating and having people find it, having people actually listen to it and subscribe to it." MARKETING TOOL LINKS Rev Descript Quicc Repurpose Headliner Getaudiogram WrapR Lumen5 Upwork Freeup Acadium CoSchedule Semrush MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Learn how you can show up online by taking live videos and repurposing them into a million pieces of content that actually lead to real conversions. Today's guest is Molly Mahoney, also known as The Prepared Performer. Today we're talking about how to use live video in your business, and then how to take that live video content and turn it into a content marketing engine with. We talk about the tools that you should use and systems for how to do that. These are things that no one explains or talks about. Highlights from the episode: Learn how to repurpose and recycle your previously published content What kind of attitude you should have toward video content and how to feel natural when recording them Discover various pages and tools for repurposing your videos Who is in Molly's team and their work roles How to announce a video, reach people and repurpose it Quotes: "One video can turn into fifteen different types of content." "People will say, 'Ugh, I'm going to do a video every week.' And I say, yes! Now you're building this library that lasts forever because live videos on Facebook don't expire." "Whether you're a solo or you have a team, you can't wait to create those systems. Since we had those systems, we're able to pass them off to different team members easily as we grow." "A couple of weeks ago I took my own advice and just did what made me happy. And if they work, they work. If not, at least I'm creating content." Guest Links: Molly's website: www.thepreparedperformer.com Molly's "Map to Millions Starter Kit": molly.live/brandon Facebook Page: The Prepared Performer   MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Having pillar content is critical to every content creator. Essentially, it's long-form content that can live in a blog, podcast, or YouTube video. It's your big ideas and the cornerstone piece of everything you want to create. In this episode, we look at how you can develop pillar content that you can break down over time into smaller pieces of content. We also deep dive into the roles of various digital platforms and the different kinds of content you can produce for your brand. Highlights from the episode:  Going in-depth into topics that matter to your audience Creating a repurposing foundation Building authority in your niche  Growing your audience with long-form content The different digital platforms and their roles  Quotes: "You need something that you can just create once and use 40 times." "The power of being able to create that quickly is the power of podcasting." "Make the content move freely from one platform to the next." ★ RECOMMENDED EPISODES FOR YOU ★ What is Content Marketing Strategy - Ep. 121 Generate Unlimited Story Ideas with Melanie Deziel - Ep. 110 Personal Branding Masterclass with Chris Ducker - Ep. 112 Built to Serve with Evan Carmichael - Ep. 114 ★ GET THE CONTENT MARKETING STARTER GUIDE ★ A powerful downloadable tutorial on how to leverage content for your brand and business. https://www.brandsonbrands.com/121 ✉ JOIN MY BTEAM NEWSLETTER ✉ This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam ⚑ SUBSCRIBE TO MY CHANNEL ⚑ Listen each week as we interview the top minds in marketing and share tips to build brands that matter. https://podcasts.apple.com/us/podcast/brands-on-brands-on-brands/id1462394344 Post a picture of this episode on social media tagging me and it'll get a response. Or you can connect with me directly on the social platforms too: Instagram: https://www.instagram.com/brandonbirkmeyer Twitter: https://twitter.com/bbirkmeyer Facebook: https://www.facebook.com/bbirkmeyer Website: https://www.brandsonbrands.com/

Learn how to create instant Instagram influence and start to grow your personal brand with today’s expert interview with Zach Benson. Also, learn how Zach uses Instagram to travel the world for free. Our guest is Zach Benson, a full-time entrepreneur, keynote speaker, world traveler, dancer, personal brand expert, and owner of Assistagram, an Instagram marketing agency. I am excited because Zach Benson is a personal friend of mine. Someone I know who’s been in the game, and who has done amazing things with his business. Zach handles the accounts of some amazing influencers and top internet marketers in the world, such as Russell Brunson and Robert Kiyosaki. He’s been featured on Forbes, Inc. Magazine, and Entrepreneur because of what he’s been able to accomplish using his personal brand and these tools. Highlights from the episode: How Zach became one of the best dance instructors How to make your way through the competition Why you don't have to be the best to succeed Link with other influencers and grow your page Why are connections important How to get everything for free Art of making deals that help everybody Quotes: "When you have a personal brand... you can do anything. It's just going to 100x your business." "You don’t have to be world-class to work with world-class clients and people. It’s just really about the personal brand and reputation." "It’s amazing when you can just simply 1) give freely, but then 2) think of a strategic way for all sides to win and benefit rather than just simply paying for something." EPISODE LINKS: Zach's Website: www.Assistagram.com Zach's Instagram: @ZachVacay ★ RECOMMENDED EPISODES FOR YOU ★ • What is Content Marketing Strategy - Ep. 121 • Generate Unlimited Story Ideas with Melanie Deziel - Ep. 110 • Personal Branding Masterclass with Chris Ducker - Ep. 112 • Built to Serve with Evan Carmichael - Ep. 114 ★ GET THE CONTENT MARKETING STARTER GUIDE★ A powerful downloadable tutorial on how to leverage content for your brand and business. https://www.brandsonbrands.com/121 ✉ JOIN MY BTEAM NEWSLETTER ✉ This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam ⚑ SUBSCRIBE TO MY CHANNEL ⚑ Listen each week as we interview the top minds in marketing and share tips to build brands that matter. https://podcasts.apple.com/us/podcast/brands-on-brands-on-brands/id1462394344 Post a picture of this episode on social media tagging me and it'll get a response. Or you can connect with me directly on the social platforms too: • Instagram: https://www.instagram.com/brandonbirkmeyer • Twitter: https://twitter.com/bbirkmeyer • Facebook: https://www.facebook.com/bbirkmeyer • Website: https://www.brandsonbrands.com/  

Learn how you can create eye-catching social media graphics and quotes from your pillar content. We look at how to find snackable moments within your content and how to design them from the start. And we talk about leveraging content highlights or moments in connecting with your audience and driving curiosity. Highlights from the episode: How to build moments into content Leveraging stories to create highlights Creating quick wins for your audience How to come up with a quotable for every piece of content Quotes: “Moments are important because most of the time we don't remember every piece of something we hear, learn, or see.” "There are moments that stand out to you because they were something that you needed at that point in time." “Don't just create content that they can consume, create breadcrumbs. ” ★ RECOMMENDED EPISODES FOR YOU ★ What is Content Marketing Strategy - Ep. 121 Generate Unlimited Story Ideas with Melanie Deziel - Ep. 110 Personal Branding Masterclass with Chris Ducker - Ep. 112 Built to Serve with Evan Carmichael - Ep. 114 ★ GET THE CONTENT MARKETING STARTER GUIDE ★ A powerful downloadable tutorial on how to leverage content for your brand and business. https://www.brandsonbrands.com/121 ✉ JOIN MY BTEAM NEWSLETTER ✉ This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam ⚑ SUBSCRIBE TO MY CHANNEL ⚑ Listen each week as we interview the top minds in marketing and share tips to build brands that matter. https://podcasts.apple.com/us/podcast/brands-on-brands-on-brands/id1462394344 Post a picture of this episode on social media tagging me and it'll get a response. Or you can connect with me directly on the social platforms too: Instagram: https://www.instagram.com/brandonbirkmeyer Twitter: https://twitter.com/bbirkmeyer Facebook: https://www.facebook.com/bbirkmeyer Website: https://www.brandsonbrands.com/  

Learn how to build better stories with your content from beginning to end. We discuss how to set up and then deliver a good story to your audience. This is both for interview type shows and for solo shows. For the content creators out there that like to be funny, or that like to be serious. We have something for everyone in the show today. Highlights from the episode: How to set up the flow of your show Establishing a rhythm within your story How your show format affects your story The storytelling formula for building a strong beginning, middle, and end to every show. Quotes: “The way you frame every conversation should directly derive from the type of format that you choose.” “Giving opinions is fine, but if you don't support them, then no one has any context for why you believe those things.” “At the end of your content is a huge opportunity for you to move your listeners to action” ★ RECOMMENDED EPISODES FOR YOU ★ • What is Content Marketing Strategy - Ep. 121 • Generate Unlimited Story Ideas with Melanie Deziel - Ep. 110 • Personal Branding Masterclass with Chris Ducker - Ep. 112 • Built to Serve with Evan Carmichael - Ep. 114 ★ GET THE CONTENT MARKETING STARTER GUIDE★ A powerful downloadable tutorial on how to leverage content for your brand and business. https://www.brandsonbrands.com/121 JOIN MY BTEAM NEWSLETTER ✉ This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam ⚑ SUBSCRIBE TO MY CHANNEL ⚑ Listen each week as we interview the top minds in marketing and share tips to build brands that matter. https://podcasts.apple.com/us/podcast/brands-on-brands-on-brands/id1462394344 Post a picture of this episode on social media tagging me and it'll get a response. Or you can connect with me directly on the social platforms too: • Instagram: https://www.instagram.com/brandonbirkmeyer • Twitter: https://twitter.com/bbirkmeyer • Facebook: https://www.facebook.com/bbirkmeyer • Website: https://www.brandsonbrands.com/  

Learn why you need a content master plan to grow your audience and boost your engagement. Also the top 3 steps to building a master plan for any type content creator. Coming up with new ideas every week and creating content on a daily basis day on out can be daunting and exhausting. One of the issues in trying to come up with new ideas every week without a master plan is that your content ends up being random. We’ll be discussing how a “masterplan” can help you to come up with new ideas that fit into your story every time. Highlights from the episode: What is a content masterplan The three steps of a masterplan are: 1) creating connective tissue, 2) building a content map, and 3) setting up binge triggers Why and how to categorize and organize your content Top tactics for building attention with content How to use calls-to-action effectively Quotes: “What is that common thread that’s going to connect one piece of content to the next so that they are organized and they make sense as one body of work?” “Attention is the name of the game” “As you build show-by-show, where are the shows going, are they leading somewhere?” “You need to have a content map. You need to know where it’s going and where it’s leading.” ★ RECOMMENDED EPISODES FOR YOU ★ • What is Content Marketing Strategy - Ep. 121 • Generate Unlimited Story Ideas with Melanie Deziel - Ep. 110 • Personal Branding Masterclass with Chris Ducker - Ep. 112 • Built to Serve with Evan Carmichael - Ep. 114 ★ GET THE CONTENT MARKETING STARTER GUIDE★ A powerful downloadable tutorial on how to leverage content for your brand and business. https://www.brandsonbrands.com/121 JOIN MY BTEAM NEWSLETTER ✉ This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam ⚑ SUBSCRIBE TO MY CHANNEL ⚑ Listen each week as we interview the top minds in marketing and share tips to build brands that matter. https://podcasts.apple.com/us/podcast/brands-on-brands-on-brands/id1462394344 Post a picture of this episode on social media tagging me and it'll get a response. Or you can connect with me directly on the social platforms too: • Instagram: https://www.instagram.com/brandonbirkmeyer • Twitter: https://twitter.com/bbirkmeyer • Facebook: https://www.facebook.com/bbirkmeyer • Website: https://www.brandsonbrands.com/