The Personal Branding Podcast - Brands On Brands

We're diving again into Facebook ads, paid traffic, and online marketing with one of the best in the business. His name is Rick Mulready. The lifeblood, the lifeline of your business is customers. You need to build systems to bring those customers to you, to nurture them, and to convert them. I couldn't think of a better person to talk about it than Rick. Rick shares his knowledge with tons of content, whether it's free or his resources and courses. He brings incredible value to our discussion today. Highlights: Online marketing is critical to generate leads Entrepreneurs are needed as thought leaders especially in challenging times Learn about different obstacles to online marketing Setting specific objects helps with targeting Discover the differences between lead ads and conversion ads Quotes: "Leads in sales are the lifeblood of your business. If you're not creating revenue, you don't have a business. You've got to get a consistent flow of new leads coming in." "The beauty of using platforms like Facebook and Instagram is targeting. You can get super specific with your targeting now."   "I say lean in and serve your target audience right now more than ever because they're looking for help. They're looking for support. They're looking for ideas. They're looking for inspiration." "That's what I'm talking about from a mindset perspective. You've got to be patient. You have to do the upfront work and the upfront work is not necessarily fun. It's going to take you a while to do that, frankly, if you do it right." WHERE TO FIND RICK Website: rickmulready.com Podcast Facebook Instagram Twitter MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

We’re jumping into part two of our three-part series, Paid, Owned, and Earned Media. We already talked about owned media on Episode 138. Today’s topic is all about earned media: what it is and how it can help you. A lot of content creators out there are still asking how they can get people to find what they are creating. Earned media is a critical step in getting your message to the audience you are trying to reach. HIGHLIGHTS: Learn what earned media is  Discover why it is critical for your business Understand how your audience can help you Find out ways to gain earned media QUOTES: "Your job is not to convince your audience to consume media. Your job is to expose them to your content and your message." "The best way to think of earned media is as word-of-mouth and exposure on other people's channels. These are the things other people say about you." "Earned media builds trust through association."   "Instead of you having to find audiences that have never heard of you, which we call cold audiences, someone else has warmed up the audience for you." MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Today we learn how to go deep into audience targeting with Facebook. Discover how to get the most out of an ad campaign, drive your costs down, and drive your conversions up. Understanding these campaigns will give you a marketing flywheel that will continue to drive revenue into your business.  We learn from an expert in this field, Paul Ramondo. He spent the last decade of his life executing digital and social marketing strategies for national and global brands that operate within Australia. HIGHLIGHTS: Figure out how to determine your ad campaign type Discover how to layer your interests when targeting Learn how to use research for targeting Understand the way to test your ads Know the balance between organic vs paid traffic QUOTES: "There are so many variables that go into a successful Facebook ad campaign." "On the other side of all that overwhelm and all of that stuff that you need to learn are some incredible results." "The first thing you need to do is give yourself permission to take the time to really sit down and figure out who your target audience is." "The data is going to point you in the right direction."  GUEST LINKS: Websites: Ramondo Media paulramondo.com Social Media: Twitter Instagram Facebook MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

A lot of you are out there making content, and you’re wondering, “How can I get people to find what I create?” Because if no one finds what you’re making, that's obviously a huge waste of time. When you're putting all this work into your content, you want people to listen to it. It's your job to figure out how to help people find the content you've created and to do that, you need to understand how media channels can help create content discovery. Highlights: Learn what owned media is  Understand how owned media helps lead to discovery Master how to optimize your content Find out different tactics for discovery Quotes: "Your content discovery plan really should be built on the foundation of owned media, so that’s why I wanted to start with this." "The most ownable medium is your website because you actually pay for the hosting of that. You build it, you control it, and it features the content you create." "Why is that owned media important? Because it tells your story. It shares your message and positions you as the authority or as a prominent player in your industry." "It's great to create things, but what you want is a place where you can take what you've created and connect it to the people who are going to listen to it." MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Some of the biggest lead generators for your business are ads on social media platforms like Facebook and Instagram. But the steps to create ads that reach your audience and make the impact you want can be challenging.  This week is an interview with Tony Christensen, a.k.a. Tony Does Ads. He's created optimized advertising campaigns for keynote speakers, for conferences, and for eCommerce businesses around the world with budgets as high as millions a month in advertising. He's here to share some tips! Highlights: Learn why Facebook is still a vital part of advertising Find out when you're ready to create ads Understand what to do with data from your audience surveys Discover a critical piece of setup for your ad setup Figure out your goals Quotes: "Facebook, compared to other advertising platforms, has so much data." "Why are you doing business? Who are you actually trying to help? How are you going to help them? You're taking a lot of steps back and trying to figure out how can you actually be of service to people and help people out, providing whatever solutions you might provide." "Just start to talk to who you think your ideal customer is and ask them the questions." "You can start to dive into these pain points and give feedback to a creative team to create videos based on that." Guest Links: Tony's Website: tonydoesads.com Twitter: @tonydoesads Instagram: @tonydoesads Youtube: Tony Does Ads MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

A content distribution process might not be something you've ever thought about. As a solo content creator, you need systems, tools, and sometimes other people, to help you put your content out there in more places. How nice would it be to save some time and money? The only way to make it work is to build the infrastructure to handle that work. Today we're talking about three important tips to create your successful distribution process. Highlights:  Learn how to create systems for your business Discover new resources Find out when you need to bring in help Figure out what your strategic operating procedures are Optimize your processes Understand that there are different tools for different seasons Quotes: "Think about what things you're doing over and over and over again, and write them down. A lot of people call these SOPs, or strategic operating procedures. All the big businesses have them." "You, as a content creator, can design those as well. And when you design something like that, you can pass those rules on to other people to execute." "You can start to optimize your process to get better and better at doing it. Then, as you introduce other people into the system, they can add their thoughts and feedback to continue to make your processes better." "Tools help us get work done. They make us faster, better, stronger, smarter, whatever that thing is. More efficient. " "Instead of being intimidated by something, talk to the people who know how to do it, so you can figure out where to start and how to make it work for your business. Don't just sit there on Google all day. Find the people who have done it, and learn from them." Show Links: ClickUp GetAudiogram Canva Episode 128 Episode 135 Outsource School MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!    

When building our business, how do we start outsourcing those things that are not part of our core expertise? One solution is to hire a virtual assistant. Start outsourcing that work to someone that can do it at a fee that makes sense for your business and will do it better than you can. Today we talk all through the processes of how you build outsourcing into your business, how to get through those initial barriers, and why outsourcing certain tasks is so important. Highlights: Learn all the ways your business will benefit Understand the three different outsourcing levels Find out what to look for when hiring Become familiar with common outsourcing pitfalls and how to avoid them Get tips for business growth Quotes: "A lot of people don't realize how powerful that is when you can focus your time on what you're really good at, the high-level parts of your business. You can quickly delegate a lot of the smaller stuff or the things that are outside your core competency." "I try to encourage people to not focus on things you can't control. Focus on the things you can control, which is your system for interviewing, onboarding, training, and managing virtual assistants or hires in general." "Understanding what different levels you need is the first step of hiring. Then you can get creative on exactly what you want to "We didn't just wake up one day and hire thirty-five VAs, cross our fingers, and hope it worked out. We had real systems, real processes that we put into place. Everything from bonuses and raises to how we ran meetings, how we reduce turnover, to how we fired someone if it didn't work out." Guest Links: Website: outsourceschool.com Social Media: @realnathanhirsch MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

The one thing most great companies have in common is a strong content distribution model. If you want a successful personal brand, you need a smart distribution model to ensure your content ends up in all the right places to reach your potential audience. That's right. I’m saying you need a distribution plan and a distribution model for your content. If you are a content hub, you have got to be thinking about these things. Highlights: Create infrastructure for your distribution plan Become the best content supplier for yourself Develop strategic assets Seek out partnerships Quotes: "What I learned working on the business for so long was that the secret to Coca-Cola’s success as a brand is actually their distribution. They have an amazing distribution model." "Now, from a media standpoint, from a personal brand standpoint, you are your No. 1 supplier. You're the one who's creating all this content. You're the one creating all this knowledge and perspective, so your skills and your experiences are going to be the input to you being a good supplier." "All it takes is one good influencer to get you to be known to a lot more people." "Strategic assets are things you can call your own that you can point to. It's something that continues to support you over time." MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!  

Today we talk about why it's important to build content marketing into your business, how to create it consistently, and how to build it the right way. Our guest is Tyler Basu. He helps facilitate the creation, repurposing, and promotion of content. He’s also built his own company called Influence & Scale where they offer lots of free resources, as well as marketing training and other resources. He also has a podcast called Influence And Scale where you can find a free content strategy assessment.  Highlights: Learn about the importance of a content strategy Understand that it is okay to not be perfect Discover content marketing principles  Strategize ways to convert your audience into customers Find out how to market your podcast Quotes: "I just think you have to accept that creating progress for your business and for your marketing or for your life, in general, is more important to you than getting it perfect. Just accept from the beginning, give yourself permission to be imperfect." "The biggest mistake is not defining the types of content that it's going to take for you to guide somebody all the way through." "Rather than tell somebody, “This is the type of funnel that's working right now,” I would rather help people think through what type of funnel makes sense for them." "It's helpful to give people education, but if you're not tapping into why they should even give you their attention in the first place, then they won't stick around long enough to learn the how-to advice that you're giving." Guest Links: Website: influenceandscale.com Podcast: influenceandscale.com/podcast Social Media: @tyler.basu MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon! JqkAqbWdtMibSM3THFrx

Your brand identity didn’t just materialize overnight. You had to hone your craft, find your voice, learn from the experts, create content, find a place to house it, and all the rest, right?  It’s a lot of work, so you don’t want to miss out on opportunities to be found and to convert the people who find you. Today we're going to talk about how to create a brand that shines because you've set up the identities in the right places and in the right ways to let people know what you're all about. Highlights: Set up first impressions with great profiles and cover art Make sure your content matches your brand Learn what makes a great headline Discover what works for a thumbnail Understand keywords, tags and categories Figure out what platform works best for you Quotes: "So, how do you create a brand identity that shines? You build it in a way that follows the guidelines of the channels you're using. That helps you stand out and position yourself, so when people look for you, they find something that really reflects who you are and what you're all about." "Your first impression for most of your social channels and content will be your biography, your profile, or your cover. That's what's going to define who you are." "What you want them to see is who you are, who you can help and how you help them. You want that to be apparent right off the bat. A lot of us figure that out in terms of how to introduce ourselves, maybe at a networking event, but we don't follow through by defining that in our online profiles." LINKS MENTIONED: Canva Getaudiogram Fusebox Streamyard Tubebuddy Yoast Bluehost Grammarly Convertkit Designrr MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!