The Personal Branding Podcast - Brands On Brands

We have another great interview episode today with Chris Hines (a.k.a. Coach Chris), host of the Personal Branding Playbook podcast. Today we're diving specifically into podcasting and personal branding. We nerd out about podcasting as the catalyst for your personal brand and why a personal brand is important. We also discuss why podcasting is the easiest, fastest, most powerful way to build your personal brand, especially when you are just starting out. HIGHLIGHTS: Learn why branding with podcasting works Find direction for your personal brand Discover different personal branding business models Create opportunities for yourself QUOTES: "My personal brand has been able to help me get in a lot of doors, get a lot of opportunities, and build some amazing relationships because people knew more about who I was before we even shook hands." "I will tell you this, I've been in entrepreneurship my entire life, but I started podcasting and that's what helped me build my personal brand." "I would say if you're podcasting, the best thing you can do is connect with other experts in your industry. This is why I think everybody who takes their personal brand seriously has a podcast." "If you're trying to level up your personal brand in a specific market where you're unknown, do interviews." GUEST LINKS Chris's website: thecoachchris.com Podcast: The Personal Branding Playbook Facebook Instagram Twitter MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Have you ever thought about starting a podcast, but had trouble coming up with podcast ideas? Maybe you have a lot of ideas but haven't been able to choose which one to go with. Well, today we are talking about how to come up with podcasting ideas, as well as how to narrow down your ideas to create sustainable content for your business, especially if you are just getting started. HIGHLIGHTS: Get 10 podcasting ideas you can start today Learn how you can use your experiences to create content Find out who to interview Understand the important questions to ask before you begin QUOTES: "Remember, building your brand is a journey. Take your time with it, tackle the little items each day, and move forward. Keep moving forward." "Tap into those topics that you literally could talk about, based on your personal experience, on and on and on, because what's going to take your podcast to the next level is a level of experience." "Podcasting is one of the easiest ways, bar none, to build your personal brand." CONNECT WITH BRANDON Blog: www.brandsonbrands.com/150 Repurposing Content: www.brandsonbrands.com/resources Coaching Call: www.brandsonbrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Today we speak to Evan Carmichael about how to better serve others and find your purpose with his new book, Built to Serve. Evan is an entrepreneurial expert who built and then sold a biotech software company at the age of 19. He now runs a YouTube channel for entrepreneurs with over 2 million subscribers and 300 million views. He also wrote 4 books, speaks globally and wants to solve the world's biggest problem. Today we dive deeper into how to truly serve others and find your purpose (and what that even means), how to have more impact in your life, and how this relates to building a personal brand. Evan is one of my new favorite channels on Youtube and I'd recommend you immediately search him out and subscribe! And there are some links at the end here to where you can connect and find his book. HIGHLIGHTS: Why is it so important to find your purpose How to develop your skill set in order to help people How constant practice and personal growth leads to a sustainable business How to find your one word to help you find your purpose in all that you do QUOTES: "Serving others, helping others hits the same part in your brain as having food and having sex." "I’m trying to find different ways and different angles to help people believe more in themselves because I think it’s the world’s biggest problem." "It’s not about me, it’s about the mission." GUEST LINKS Website: EvanCarmichael.com Book: Built to Serve Instagram: EvanCarmichael YouTube: Modeling The Masters MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Chris Ducker is an internationally acclaimed business mentor who helps entrepreneurs become the go-to leaders in their industries. He coined the term ‘’Youpreneur’’ to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. He is a keynote speaker and the author of the books ‘’Rise of the Youpreneur’’and ’’Virtual Freedom’’. He has been featured in Entrepreneur magazine, Forbes, Success, Inc., and more! Today we talk about personal branding and everything it takes to build a profitable, sustainable business around you. HIGHLIGHTS: Why personal branding is so important What holds people back from building a brand How to start your own brand and stand out from the competition What role your personal reputation plays in branding you Some advice on using your voice to attract the audience around your brand QUOTES: "The big issue is not fear, it’s change." "Defining who you are and what you want to be known for, is without a doubt the key component to growing a successful personal brand business." "We are here to solve people’s problems, that’s it." GUEST LINKS Episode Links: Chris’s personal site: https://www.chrisducker.com/ Chris’s business site: https://youpreneur.com/ MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Brooke Sellas is the founder and CEO of digital marketing agency B Squared Media. If you find you’re running into a brick wall with your company’s social media or advertising strategy, B Squared is happy to take the wheel with their team of experts. In this episode, Brooke discusses the marketing systems she and her team uses to help their clients, as well as how to carve out your niche on the web. HIGHLIGHTS: How Brooke sought out and went about collaborating with Mark Schaefer. What exactly are marketing systems, and why does Brooke think you should try implementing them into your own business. When in doubt, document everything! You have no idea how much content you can wring out of answering all of the questions people might want to ask about your product. Why templates are key to streamlining your work as a marketer and getting the most bang for your buck. Some of the tools and content management systems Brooke uses in her marketing work. What factors you should consider when seeking out a branding specialist for your own company. Who is Brooke and B Squared Media’s ideal client? Why Brooke and her colleagues offer “customer care” as opposed to “customer service.” The reason Brooke went from thinking selling was more important than branding to the other way around. QUOTES: “You want to work smarter, not harder with your content.” “As an entrepreneur, anytime you can save time and save money, that’s a golden ticket for a win.” “You need to be the Goldilocks of social media tools… go find out which is just right for you.” “No one can be your brand the way you can.” “How are you going to tie those efforts to actual business outcomes?” “Really smart branding also sells without selling.” Guest Links: B Squared Media - https://bsquared.media/ Marketing Companion podcast - https://businessesgrow.com/podcast-the-marketing-companion-2/ Brooke on Twitter - https://twitter.com/BrookeSellas Brooke on LinkedIn - https://www.linkedin.com/in/brookebsellas MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Our guest today, Melanie Deziel, is the founder of StoryFuel, the author of "The Content Fuel Framework: How to Generate Unlimited Story ideas" and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content. In this episode, we talk about the power of storytelling, content creation, and strategies that you should implement in building a better brand. HIGHLIGHTS What's the value of good content and good storytelling and how it helps you connect with your audience How to develop your creativity and do things more efficiently Some ideas on how to create content more consistently How to strategically repurpose your content Some new approaches to connect with your audience through storytelling Advice on how to make more engaging content QUOTES "Content is a tool for building a relationship." "Putting our audience's needs at the center, I think is absolutely key." "I think if we can explore all those different options and find out which one is going to work for us, it makes it a lot easier." "You could sit down thinking, I'm not a creative person and all you've got to do is mix and match different combinations and see what works." Guest Links: Melanie's site: https://www.storyfuel.co/ Get Melanie's book at: http://iwantmelaniesbook.com/ MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Our special guest today is Mike Allton. He's a brand evangelist for Agorapulse, a founder of The Social Media Hat, (a blog and social media agency,) and the Blogging Brute, where you will learn all you need to write for your business.  When entrepreneurs think about creating content, they may avoid blogging because it can be very challenging. In today’s episode, I brought in an expert to help us navigate the ins and outs of writing for your business. Blogging can become second nature! HIGHLIGHTS: How the 360 Marketing Squad got together and what Mike in particular contributes to it. Mike explains why blogging is such a valuable asset to building your brand, as well as where his "Blogging Brute" moniker came from. His technique for getting people who are normally averse to writing to more easily express themselves through blog posts. What benefits do blog posts have over Twitter, Facebook and other social media posts? Should you consider a contributor model for your blog? The subjects Mike is most interested in blogging about these days. How Mike was able to optimize the amount of traffic coming to his site. Mike's tips for cultivating and organizing blog post ideas and how you can make the most of your own knowledge base. Publishing more content earlier on so you can publish fewer but higher-quality pieces in the long run.  QUOTES: "If we want to make money, that content has to drive people to a website, and once they're on the website people need to read—they HAVE to read." "I strongly recommend that you at least entertain the idea of allowing some contributors to participate in the creation of content on your site." "Those one hundred articles that were getting approximately fifty views a month now get closer to about THREE HUNDRED views a day." "You've got a lot of information in your head and that's what I want you to pour out in your blog posts." "There are no shortcuts to any aspect of marketing." GUEST LINKS: The Social Media Hat - https://www.thesocialmediahat.com/ Agorapulse - https://www.agorapulse.com/ Blogging Brute - https://bloggingbrute.com/ 360 Marketing Squad - https://360marketingsquad.com/ Mike on Facebook - https://www.facebook.com/allton MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

As we close out 2020, virtual connection has become the new norm and an absolute necessity in personal branding trends. So when Ross Brand, a friend who I've had on the show, asked me to come up with some personal branding trend predictions for 2021, it was obvious where to start.  I wanted to share some of the things I came up with for you guys, too. The year 2020 sets the stage for 2021, and obviously, there was a lot of change happening. All of that drives the trends of the future.  HIGHLIGHTS: When there is so much change, you need to learn where to prioritize your time. Figure out why it is important to jump on the virtual bandwagon. Discover the best tools for virtual connection. Understand the difference between in-person introductions and virtual connections. QUOTES: "The best way to predict upcoming personal branding trends is to look at what's happening now. The year 2020 sets the stage for 2021, and obviously, a lot happened in 2020." "In the world of personal branding, 2021 will be the year of virtual connection top to bottom." "When you can't figure out how to connect to people in real life, you connect with them virtually. They are seeking out these opportunities." "The places we were already going aren’t going to sound new, but they are now of larger importance than they've ever been. So, if you haven't done it already, figure out how you can step into these spaces."  MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

LinkedIn is the often overlooked social platform that can really help you achieve your goals. We have an amazing speaker for you today, Michaela Alexis. We discuss how to customize your profiles, how to stand out from the crowd, how to create content, and how to generate sales.  She helps businesses and audiences shine on LinkedIn. When you think about a social platform, your thoughts probably don’t automatically jump to LinkedIn. But you might need to reconsider how important it can be for you.  Highlights: Discover how to use LinkedIn for business Learn how this platform has evolved Be inspired to create on LinkedIn Find ways for your profile to stand out Quotes: "I like to think of LinkedIn as the world's largest networking. It has almost 700 million users." "I do hope that there are more people that feel the courage to get out there and create. The business world is lacking so many perspectives." "Number one, the reality is that we buy from people that we know, like, and trust. We know that, right? We are all emotional buyers. We cannot make decisions without emotions involved in it." "For us, everything has changed. We're not competing with one or two other people. We're competing with a stack of resumes. Who does that strategy work for? It works for the people that are potentially hiring us."   "What I'm noticing is that community is not dead. It just looks a little bit different than it used to." WHERE TO FIND MICHAELA Website: mickalexis.com LinkedIn: michaelaalexis Twitter: mickalexis Instagram: mickalexis Email: michaela@michaelalinked.in MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!

Welcome to part three of our series on using media for content discovery. Today we're talking about paid media. If you've hit a plateau with your organic content, it's time to pay for ads and exposure to your audiences. You can use different types of media to drive content discovery. This is something a lot of us forget about, but it's important because once you go through the trouble of creating it, you want people to listen to it. HIGHLIGHTS: Discover exactly what paid media is Learn when you should invest in it Understand how paid exposure will work for you Find out the first steps you should take QUOTES: "At some point, you will hit a plateau in what you can do organically. At that point, the only way to reach more people quickly is to pay for it: to pay for ads and pay for exposure to those audiences." "The hardest thing is to finally have something that works and to wait for people to show up. What you need is to put as many people in front of you as possible." "More exposure might mean more people, but it might also mean more frequency of message." "Fast growth isn’t going to happen organically, because organic growth by definition has to happen in a natural way over time. The only way to speed up that process is to invest." MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael  Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes. Talk soon!