The Brands On Brands Podcast The 4 Stages of Personal Branding - Part 2 of 4 | Ep. 177
This week we're talking about how to introduce your brand, your business, and yourself to other people.
We are diving into the four stages of personal branding, how to go from zero to branded. This is stage number two. We're going to be focusing on that critical piece after you find your brand identity.
Whether it's in-person, online, one-on-one, and beyond, we're going to talk about that. We're framing everything under "your message" and "the attention you get for that message."
HIGHLIGHTS:
- Understand the importance of the words you use for yourself
- Learn how to avoid being sales-y
- Find out where best to introduce yourself
QUOTES:
"The words you use to explain who you are and what you do have an impact. They may make the difference between whether you get a client or don't get a client."
"The importance of today's episode not only has to do with you being confident in how you explain what you do to others. It also has to do with the other people being able to understand what you do in a way that they'd want to take advantage of it."
"When you're only worried about the sale, in-person it feels very sales-y and you don't get the trust along the way. What I want you to worry about is in your introduction and be able to build a very brief intro."
"Networking is the best One-to-One way to build attention when you're getting started when you're in this space of introducing yourself and your personal brand to people."
MORE ADVICE AND INTERVIEWS
If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.
And here are some more of my most popular thought leader interviews!
- What Business to Start with John Lee Dumas
- Personal Branding Masterclass with Chris Ducker
- Built to Serve with Evan Carmichael
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Talk soon!