Building your Brand

Mutsa is the designer and creator of The Kindred Workshop, selling handcrafted ceramic earrings. Having been made redundant in 2020, Mutsa started experimenting with clay during the first national lockdown, creating a little collection of earrings for herself. She eventually turned her new lockdown hobby into a small business that she now runs from home with the help of her husband Dan. Mutsa is passionate about turning lumps of clay into beautiful, unique pieces. Her products come in low waste packaging as she strives to be more friendly to the earth. You can find her shop on Instagram @thekindredworkshop We talk about: Selling your products exclusively on instagram The highs and lows of working for yourself Creating boundaries when running your own business   To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Lynsey founded and runs Littleboxofbooks.co.uk. They provide inclusive and representative books to families and schools, helping more children see themselves in the books they read and helping all children better understand the world and their place in it. They are all about making sure children read from diverse bookshelves, bookshelves that show diversity in race, culture, family set up, representations of disability and gender roles so that we can grow a generation of kind and compassionate humans, who understand, accept and expect diversity. In this interview we talk about: The highs and lows of running a small business How PR can really help grow your brand Some of the discomforts of growing a team About the branding process and how Little Box of Books came to be And also what marketing has worked well and what not so much Check out the links below to find out more information about Little Box of Books and also other references made in the episode. Little Box of Books Website Little Box of Books Twitter Little Box of Books Instagram To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Welcome to Episode Thirteen with Liz Mosley In this final episode of Season 1, it is a solo episode with host Liz Mosley. She does a round up of the common themes and lessons that have come out of this first season. There are a 11 summary points and reflections. She talks about: Showing up in your business in ways that feel safe and comfortable for you Seeing your business as an experiment and being willing to try new things Forgetting about perfection and not waiting to do things until they are perfect (spoiler - they won’t ever be) See more from Liz: Liz’s website Liz’s instagram

Welcome to Episode Twelve with Kei Maye Kei Maye is a Creative Consultant, Educator and the Founder of the platform Creative Champs. Her experience is multi-disciplinary within the creative arts industries, ranging from freelancing to licensing to art based product selling. She founded the Creative Champs platform  to provide education, tools and resources to kick-start the careers of visual artists, designers and creative business owners. We talk about: Why it is great for your business to sell digital products What some of the pitfalls are when buying online courses What you should look out for when signing up to an online course or programme See more from Kei: Kei’s Instagram Creative Champs Instagram Creative Champs Podcast To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Welcome to Episode Eleven with Josephine Owusu Josephine is a Strategic thinker & Operations specialist with over a decade of experience working with award winning corporate Media companies and thriving startups, managing creative teams & large multi-6 figure production budgets for brands including Cartoon Network & Boomerang. She works 1-1 with Creative female founders who want to grow their businesses, but are overwhelmed by how they can do this. Josephine gives her clients a unique perspective on the systems and processes that they need to grow. Her framework gives her clients the clarity and confidence that they need to achieve their goals in life and business. We talk about: Why the behind the scenes of your business is so important How your customer service impacts the impression people have of your brand What tools you can use to stay organised and on top of things as small business owner Automation - and some of the many ways you can save yourself time by improving the systems and automations you have in place See more from Josephine: The Owusu Collective Website Josephine’s Instagram account In the episode we talked about lots of tools that can be used. Here they are listed and linked below: Trello Asana Dubsado* Notion Dropbox Zapier Loom Later Planoly * links marked with an asterix are affiliate links. To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Bryn Frere-Smith, founder of Blue Bear Coffee Co., talks about how the company raises money for organizations fighting human trafficking through coffee sales. They discuss starting a cause-based business, marketing strategies, and the importance of passion for the cause. Bryn also shares their experience working in the Dominican Republic and the challenges of building a brand with a cause.

Welcome to Episode Nine with Laura Leigh Chapman Laura is a brand messaging mentor and communications consultant for creative folk with big hearts and big dreams. She helps them to get clear, connect with their people and confidently bring their full self to their business. She has been working as a communications pro, with businesses large and small for over 15 years, supporting them with communications strategy, planning, messaging and lots and lots of writing. She is all about supporting more fabulous people - like you - to tell your business stories, own your awesomeness and feel comfortable and confident sharing who you are, what you do and why you do it. We talk about: How important boundaries are when sharing your story How to write a brilliant about page How to tell a compelling story for your business How to show up online in a way that feels good to you See more from Laura: You can mostly find Laura handing out on Instagram Her Honest Words newsletter, is where she goes a bit more in depth with thoughts and feelings around your brand messaging and being your full self. Her free Facebook group - Clear and Confident Creatives - is a lovely community of like-minded creative folk, and a place where she share’s more detail and regularly goes live and posts videos on all things messaging and communications. To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Aiste is a personal branding photographer, based in Lewes, a small town in East Sussex. Available all across UK + beyond! She helps intuitive entrepreneurs show up online with confidence by creating brand photography that captures their unique personality and brand values, so they can connect with their ideal audience from the moment they land on their website or social media. We talk about: How to create your own brand photography How to make the most of professional photographs you have taken How to overcome the discomfort and show up online How to use photography to communicate your story and your values See more from Aiste: Aiste’s website Aiste’s Instagram To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Ola is a full time content creator, mum of 3 and wife. Her background is in brand partnerships and Media, previously global brand partnerships manager at TikTok and prior to that Head of beauty, fashion and media brand partnerships at global media and entertainment. She is very humbled that last year she was able to make the transition from her 9-5 to become a full time content creator along side her family aka The Pelo Fam. They share open and honest content all about Family and a lot of Food. Your Tiktoking, Plantain loving family. There isn't a day that she is not thankful that they get to be professional joy bringers as a family. If it makes them smile, you'll be sure to see them sharing it so they can bring others in on that joy too. We talk about: How to stand out on Instagram and TikTok How to delight and bring joy to your audience Why you need to be innovating now with whatever number of followers you have How to create content that makes people feel something See more from Ola: Ola’s Instagram Ola’s TikTok Ola’s YouTube To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

In this episode I am joined by Suzy Darke. Suzy is a copywriter and visibility coach. She loves working with people who have invested their hearts in their businesses. She helps business owners tell their stories and get more visible in a way that feels good and true to them but also helps to grow their business. We talk about: How words can be powerful in how you tell your story Creating copy that feels good and is also kind and supportive for your customers and clients Getting out of your comfort zone but from a place of safety How to share your personality in your business in a way that feels good to you See more from Suzy: Suzy’s Instagram Suzy’s Website To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosle