Building your Brand

Fizz Goes Pop is the colourful brainchild of Lizzie Lafrate, a creative with a penchant for all things colourful and shiny, there is in fact every chance she was a magpie in a past life. Her mission is to create lovely wearable art, made with love and attention to detail. Her background in graphic design pokes through into everything she does, be it wearable art in the form of juicy mirror perspex jewellery or her beautifully bold monogram and letter plaques. She is based in Cardiff, but travels to markets (outside of COVID!) all over the UK. In this episode we talk about: Lizzie’s winding career path to the point she started her business How the business evolved and changed over time How she uses her instagram community to influence what she designs next What some of the struggles have been working for herself Find out more about Fizz Goes Pop: The new peonies collection Fizz Goes Pop Website Fizz Goes Pop Instagram 

In this episode I am joined by Dave Linton. Dave is an innovator, social entrepreneur, thought leader, mentor of social enterprises, motivational speaker and the founder and CEO of award-winning Madlug C.I.C. which won the Social Enterprise UK consumer facing award in 2018. In 2019 Dave went on to win the prestige titles of GBEA Entrepreneur of the year for Northern Ireland and Entrepreneur for Good for the UK. Prior to beginning his journey with Madlug, Dave was a youth worker for over 20 years. and for the past six years he has also become heavily involved in mentoring and raising awareness of social enterprises. In the episode we talk about: The story of how Madlug got started How Madlug gives kids in care their dignity back How Dave came up with the name and the process of branding Madlug Which book inspired their brand building the most What marketing has worked well for them and what hasn’t Find out more about Madlug: Madlug website Madlug for Business To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

In this episode I chat to Aime Cox-Tennant all about blogging and how brilliant it can be for small businesses. Aime is a small business expert and founder of Bristol-based marketing agency, Studio Cotton. She and her team support creative indie businesses with stunning brand identities, wonderful websites, and pragmatic marketing campaigns, as well as sharing heaps of advice and bitesize tips via their popular blog and pretty-in-pink Instagram. In the episode we talk about: Why blogging can be a great way to attract people to your website Coming up with ideas for blog posts Repurposing blog posts to make the most out of your content And we chat a fair amount about Instagram too Find out more about Aime and Studio Cotton: Studio Cotton Website Studio Cotton Blog Studio Cotton Instagram  

Mutsa is the designer and creator of The Kindred Workshop, selling handcrafted ceramic earrings. Having been made redundant in 2020, Mutsa started experimenting with clay during the first national lockdown, creating a little collection of earrings for herself. She eventually turned her new lockdown hobby into a small business that she now runs from home with the help of her husband Dan. Mutsa is passionate about turning lumps of clay into beautiful, unique pieces. Her products come in low waste packaging as she strives to be more friendly to the earth. You can find her shop on Instagram @thekindredworkshop We talk about: Selling your products exclusively on instagram The highs and lows of working for yourself Creating boundaries when running your own business   To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Lynsey founded and runs Littleboxofbooks.co.uk. They provide inclusive and representative books to families and schools, helping more children see themselves in the books they read and helping all children better understand the world and their place in it. They are all about making sure children read from diverse bookshelves, bookshelves that show diversity in race, culture, family set up, representations of disability and gender roles so that we can grow a generation of kind and compassionate humans, who understand, accept and expect diversity. In this interview we talk about: The highs and lows of running a small business How PR can really help grow your brand Some of the discomforts of growing a team About the branding process and how Little Box of Books came to be And also what marketing has worked well and what not so much Check out the links below to find out more information about Little Box of Books and also other references made in the episode. Little Box of Books Website Little Box of Books Twitter Little Box of Books Instagram To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Welcome to Episode Thirteen with Liz Mosley In this final episode of Season 1, it is a solo episode with host Liz Mosley. She does a round up of the common themes and lessons that have come out of this first season. There are a 11 summary points and reflections. She talks about: Showing up in your business in ways that feel safe and comfortable for you Seeing your business as an experiment and being willing to try new things Forgetting about perfection and not waiting to do things until they are perfect (spoiler - they won’t ever be) See more from Liz: Liz’s website Liz’s instagram

Welcome to Episode Twelve with Kei Maye Kei Maye is a Creative Consultant, Educator and the Founder of the platform Creative Champs. Her experience is multi-disciplinary within the creative arts industries, ranging from freelancing to licensing to art based product selling. She founded the Creative Champs platform  to provide education, tools and resources to kick-start the careers of visual artists, designers and creative business owners. We talk about: Why it is great for your business to sell digital products What some of the pitfalls are when buying online courses What you should look out for when signing up to an online course or programme See more from Kei: Kei’s Instagram Creative Champs Instagram Creative Champs Podcast To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Welcome to Episode Eleven with Josephine Owusu Josephine is a Strategic thinker & Operations specialist with over a decade of experience working with award winning corporate Media companies and thriving startups, managing creative teams & large multi-6 figure production budgets for brands including Cartoon Network & Boomerang. She works 1-1 with Creative female founders who want to grow their businesses, but are overwhelmed by how they can do this. Josephine gives her clients a unique perspective on the systems and processes that they need to grow. Her framework gives her clients the clarity and confidence that they need to achieve their goals in life and business. We talk about: Why the behind the scenes of your business is so important How your customer service impacts the impression people have of your brand What tools you can use to stay organised and on top of things as small business owner Automation - and some of the many ways you can save yourself time by improving the systems and automations you have in place See more from Josephine: The Owusu Collective Website Josephine’s Instagram account In the episode we talked about lots of tools that can be used. Here they are listed and linked below: Trello Asana Dubsado* Notion Dropbox Zapier Loom Later Planoly * links marked with an asterix are affiliate links. To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Bryn Frere-Smith, founder of Blue Bear Coffee Co., talks about how the company raises money for organizations fighting human trafficking through coffee sales. They discuss starting a cause-based business, marketing strategies, and the importance of passion for the cause. Bryn also shares their experience working in the Dominican Republic and the challenges of building a brand with a cause.

Welcome to Episode Nine with Laura Leigh Chapman Laura is a brand messaging mentor and communications consultant for creative folk with big hearts and big dreams. She helps them to get clear, connect with their people and confidently bring their full self to their business. She has been working as a communications pro, with businesses large and small for over 15 years, supporting them with communications strategy, planning, messaging and lots and lots of writing. She is all about supporting more fabulous people - like you - to tell your business stories, own your awesomeness and feel comfortable and confident sharing who you are, what you do and why you do it. We talk about: How important boundaries are when sharing your story How to write a brilliant about page How to tell a compelling story for your business How to show up online in a way that feels good to you See more from Laura: You can mostly find Laura handing out on Instagram Her Honest Words newsletter, is where she goes a bit more in depth with thoughts and feelings around your brand messaging and being your full self. Her free Facebook group - Clear and Confident Creatives - is a lovely community of like-minded creative folk, and a place where she share’s more detail and regularly goes live and posts videos on all things messaging and communications. To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley