Building your Brand

In this solo episode I share some of the key lessons that I have learn't (or re-learn't) from interviewing my guests in Season 2. Join to me to get inspired and think more about building a business that is unique to you and feels good to you. I also touch on aspects of marketing and branding and what some of my favourite business tech tools are.  To find out more about me and what I do you can visit: Liz's website Liz's instagram

In this episode I chat to Alice Benham a business and marketing strategist, podcast host and monochrome enthusiast! Her job is to help you connect with the big picture of your business and inject the support and expertise that will get you there, on your terms. With a focus on having fun whilst you grow, her expertise centres around helping you to discover your mission, communicate your vision and values, put in place systems and processes that work for YOU, and develop and implement the strategies that enable you to work towards, and smash, YOUR goals, whatever they may be. In this episode we talk about: What does the word strategy actually mean What the core foundations of your strategy should be When is the best time to put together your business strategy What are some of the mistakes people make and things they do well when it comes to business strategy You can find out more about Alice and her work:  Her Foundations First programme  Her Instagram Starting the Conversation Podcast Her mailing list Tools that were mentioned in the episode: AB x Sigh Studio Planners  Asana Trello To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Luci runs Eileva Tide Studio; a branding, web and creative design and strategy studio for female-run businesses. Luci has been designing brands and websites for almost 10 years and takes a unique, holistic approach to her design work. Her design and strategy is very intuitively led to ensure the end result resonates both with her clients and their dream target market. She also has launched products and programmes for herself and clients over 50 times and in this episodes shares lots of helpful information about what she has learnt over the years.  In this episode we talk about: Why launching can be great for business How to nurture your audience before a launch What are some of the mistakes that people make when launching What launching might look like for a product based business What tech tools can help create a successful launch You can find out more about Luci and her work: Luci's website The Creative VA Course Luci's Instagram Done-for-you Launch Support  Launch and Bloom which is a 6 months mastermind to help you build an ever repeatable launch strategy that is unique to your business. Tools that were mentioned in the episode: Fomo HotJar Thrivecart* (*this is an affiliate link)  To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Yvie Ormsby is a creative sidekick, small-biz champion, colour-lover and the founder of Yoco Studio. She helps women with big ideas amplify their business with bold and playful branding and creative content that is as packed full of personality as they are. In this episode we talk about: Different ways that small business owners can niche their business How to make niching work for you What should consistency look like for a small business How to do business in a way that feels good for you   Find out more about about Yvie: Her new offer helping businesses stay consistent on social media called Content Booster Yvie's website Yvie's Instagram Yvie's Pinterest To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

In this episode I chat to Lucy Werner who is the founder of The Wern, a boutique consultancy for publicity & design. She has 17-years publicity experience both in-house and for some of London’s top agencies. In May 2021, she created HypeYourself.com an online DIY PR & brand platform for small businesses. She has written a best-selling book Hype Yourself and her second book Brand Yourself is available for pre-order now, written with the co-founder of her two children and creative director Hadrien Chatelet. In this episode we talk about:  How to think of your business as a magazine when working out what to talk about How to show a little ankle without feeling like you have to bare all Some of the mistakes that Lucy see's small businesses making Lot's of amazing tips for finding PR opportunities And also why branding is important for small businesses You can find more from Lucy: Pre-order her new book Visit her website Visit her Instagram To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Sahar is a Pinterest Marketing and Business Strategist who’s on a mission to help impact driven women grow profitable businesses without sacrificing family. After launching her wellness blog, Earth and Spoon in 2017 she was frustrated with the lack of traffic and decided to test drive Pinterest. Within 90 days, she increased her traffic by 300% and reached over 2 million monthly views on the platform a year later. In this episode we talk about: What sort of content you should be sharing on Pinterest Why it is not a social media platform About her business and how it has grown and how she invested in her learning What to do and what not to do when it comes to Pinterest Why Pinterest is the platform for introverts Find more about Sahar at her work: Get Sahar's 7 Proven Pinterest Strategies You Need to Know - Free 30 Page Handbook Sahar's website Sahar's Instagram Sahar's Facebook Sahar's Pinterest To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

In this episode I chat to Emma Worrollo who has created Playful Den. Emma is an expert in the theory of play. Play is one the most natural human states we long to be in. But the journey to the adult-side is full of social conditioning and expectations which make us lose touch with our inner child. We forget how to play. We start feeling awkward about being silly. And somewhere in the process our dreams can start to seem childish or no longer relevant. We move away from who we once felt determined and destined to be. Play can bring that piece of you back.  In this episode we chat about how we can be more playful in our businesses, how to balance work and play, how to resist turning all of our hobbies into business and we also talk about Emma's experiences running her own small business.  You can find out more by visiting: Playful Den's website Playful Den's Instagram Playful Den's Patreon People Who Play Podcast To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Fizz Goes Pop is the colourful brainchild of Lizzie Lafrate, a creative with a penchant for all things colourful and shiny, there is in fact every chance she was a magpie in a past life. Her mission is to create lovely wearable art, made with love and attention to detail. Her background in graphic design pokes through into everything she does, be it wearable art in the form of juicy mirror perspex jewellery or her beautifully bold monogram and letter plaques. She is based in Cardiff, but travels to markets (outside of COVID!) all over the UK. In this episode we talk about: Lizzie’s winding career path to the point she started her business How the business evolved and changed over time How she uses her instagram community to influence what she designs next What some of the struggles have been working for herself Find out more about Fizz Goes Pop: The new peonies collection Fizz Goes Pop Website Fizz Goes Pop Instagram 

In this episode I am joined by Dave Linton. Dave is an innovator, social entrepreneur, thought leader, mentor of social enterprises, motivational speaker and the founder and CEO of award-winning Madlug C.I.C. which won the Social Enterprise UK consumer facing award in 2018. In 2019 Dave went on to win the prestige titles of GBEA Entrepreneur of the year for Northern Ireland and Entrepreneur for Good for the UK. Prior to beginning his journey with Madlug, Dave was a youth worker for over 20 years. and for the past six years he has also become heavily involved in mentoring and raising awareness of social enterprises. In the episode we talk about: The story of how Madlug got started How Madlug gives kids in care their dignity back How Dave came up with the name and the process of branding Madlug Which book inspired their brand building the most What marketing has worked well for them and what hasn’t Find out more about Madlug: Madlug website Madlug for Business To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

In this episode I chat to Aime Cox-Tennant all about blogging and how brilliant it can be for small businesses. Aime is a small business expert and founder of Bristol-based marketing agency, Studio Cotton. She and her team support creative indie businesses with stunning brand identities, wonderful websites, and pragmatic marketing campaigns, as well as sharing heaps of advice and bitesize tips via their popular blog and pretty-in-pink Instagram. In the episode we talk about: Why blogging can be a great way to attract people to your website Coming up with ideas for blog posts Repurposing blog posts to make the most out of your content And we chat a fair amount about Instagram too Find out more about Aime and Studio Cotton: Studio Cotton Website Studio Cotton Blog Studio Cotton Instagram