Building your Brand

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values. She’s best known for her 1000+ users membership, 20 Minute Newsletter technique, and her Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, eCommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia.   We chat about: How Liz handles getting personality getting her personality into her branding How she get’s the balance of being a private person but also connecting with her audience  The story of how she started her amazing email membership Her surprising top email marketing tip that probably won’t be what you expected   Where to find out more from Liz Liz’s 9$ membership (affiliate link) Liz’s Instagram Liz’s Facebook Liz’s Twitter

In this episode I chat to Fiona Thomas is an author and freelance writer with work published in iPaper, Grazia, Happiful Magazine and Huffington Post. Her most recent book Out of Office: Ditch the 9-5 and Be Your Own Boss has been featured in Stylist, Forbes, Daily Mail and was shortlisted for Business Book Award. She also hosts online courses and events to help budding writers bloom. In this episode we talk all about her writing career but also how writing can help improve and grow your brand.   What we talked about Fiona’s career path and how she got started  How writing can help building your brand  Tips for writing consistently  How blogging can help your business  Creating a sustainable writing practice    Where to find more from Fiona Her book Out of Office: Ditch the 9-5 and be your own boss Fiona’s website Fiona’s Instagram 

In today's podcast episode I am chatting Lauren O’Sullivan. Lauren is a Business coach, marketing expert AND psychotherapist. We had a brilliant chat all about how knowing and understanding yourself better can help you in your business. I have really noticed over the past couple of years that the more time I spending understanding myself and how I work the more equipped I am to tackle running my business in a way that works best for me (rather than how everyone else online might be saying I should do things). Lauren gave me some great things to think about in this episode and I really hope you enjoy listening to it too. In this episode we talk about:  What are the most common mental blocks that small business owners have to work through How understanding yourself can help you work better and be kinder to yourself How to create a business that feels good to you How do we work out what success looks like for us Find out more about Lauren: Lauren’s 1:1 Coaching Lauren’s Newsletter Lauren’s Instagram   Today I am so excited to introduce you to Wildflower Illustration co - which is owned and run by Rebecca and Karl a husband and wife team based in the heart of the Cotswolds. They feel passionately about the power of a handwritten note to brighten someone’s day or capture a shared memory. Their cards and stationery help to spread a little joy on doormats everywhere in our increasingly digital world. 

There are so many facets of life that can have an impact on our businesses. If you menstruate that can influence how you feel about your business and your work regularly. In this episode I chat to cyclical living mentor Jen Wright about how we can use natural cycles - menstrual, lunar and seasonal to support us as we work.  Jen runs the Aligned Community, a private online space fuelled by connection, collaboration and friendly conversation.   In this episode we talk about:  They different cycles you can follow and how understanding them can help you How you can schedule work in a way that supports you The importance of resting  How collecting the data can help you   Find out more about Jen and the Aligned Community: Jen’s website Jen’s Instagram Jen’s 1:1 mentoring The life Aligned Community

In this episode I am chatting to Kathryn Jubrail who is the Managing Director of independent branding and design studio Mother Design, part of the Mother Family spanning London, NY, LA, Shanghai and Singapore. With over 15 years’ experience in brand-building and strategy for the likes of Facebook, BBC and Nuud, Kathryn’s an expert at helping brands break through the sea of sameness and convey genuine differentiation in saturated markets. Creating identities that not only reinforce a brand’s personality, energy and messaging but relevancy, Kathryn knows exactly how to create long-lasting connections with customers that future-proof brands.  In this episode we chat about: How small and micro businesses can be distinctive and stand out from the crowd. Examples of businesses that Mother has worked with that have really stood out creatively in their industry Businesses who have taken inspiration from other industries to innovate in their own Find out more about Kathryn and Mother Design: Their work with Nuud   Their work with Bloom and Wild   Mother Design website   Mother Design Instagram  Kathryn’s LinkedIn 

In today’s episode I am chatting to James Martin who you might know from instagram as Made by James. He is a logo and brand identity designer recently author and has become well know for not just sharing his final designs but for showing behind the scenes of the whole process of creating logo’s. I wanted to chat to James about logo design but what he share’s online is so so much more than that and so we ended up chatting a lot about his journey - how he completely changed his life around. How he shows up online unapologetically as himself even if that might put some people off because he wants to connect with people and help others. As a designer James is a real creative inspiration to me so it was such a treat to be able to chat to him. Just a quick warning if you are listening with kids around there is some swearing and difficult topics mentioned in this episode. But I really hope you enjoy listening in on our conversation. 

Laura Pashby is a writer and a photographer. She tells stories using words and photographs on her blog, to her Instagram audience, for brands, and in magazines. Laura spent three years as the deputy editor of 91 Magazine – an independent magazine that covers all aspects of creative living. Across social media, but particularly on Instagram, she has an established and engaged following with an interest in her atmospheric imagery and soulful storytelling.  Laura’s first book Little Stories of Your Life combines the wellbeing benefits of mindfulness, creativity and daily photography, showing you how to use words and photographs to capture moments, and how to share your stories in order to connect with others. Little Stories of Your Life is published by Quadrille and is available in bookshops now. In this episode we talk about: How you can use little every day stories to share your brand Exercises for sharing stories regularly What to do when you don’t feel like you have anything to share How story telling can convey the personality of your brand  You can find more from Laura: Laura’s book Laura’s website Small Stories, her monthly email letter Laura’s Instagram Laura’s Twitter

In this solo episode Liz explores when might be the right time to invest in professional branding for your business (spoiler it's not always before you launch your business). She also walks you through a few options if you decide to tackle your branding yourself and also gives some tips for finding the right designer for you if you are ready to outsource your branding.    In this episode Liz talk’s about: What to think about when trying to decide when to invest in branding What option there are if you want to do your own branding How to find the right designer for you if you are ready to outsource   To find more from Liz check out:  Her course - Design your own Branding Sign up for her mailing list Check out her instagram

Sasha classes herself as a writer, doubter and doer. Even though she's been writing in some form from the age of eight, she only started calling herself a writer last year - a rebellious act against her self-doubting nature. She's an avid journaler and lover of words, who wants to use them to challenge the negative narratives that women can have about themselves. She does this through what she calls #RemindHers. Little notes of thought dotted around the internet to remind women (including herself) of what has always been there: the core things within us that light us up and guide us towards the lives we want to live. The things that can be shrouded by responsibility, shoulds, engrained narratives and self-doubt.  Through her email letters, journalling workshops, podcast and Instagram #RemindHers, she documents her journey as it unfolds, unlearning self-doubt, tuning back into self-trust, and living this new creative multi-hyphenate life she has finally given herself permission to pursue. Her hope in doing so publicly is that each step proves to be small, powerful #RemindHer to those who come across her words, in their own lives.” In this episode we talk about: How Journalling can help you in running your business What some of the mistakes people make when it comes to journalling Ways to make journalling work for you and different types of journalling Sasha shares some amazing prompts to help you think about your business and how it is going. To find more from Sasha check out:  Sasha's RemindHer newsletter, for all new things happening.  Season one of the podcast. Designed to be be there and be revisited whenever you might need them. Her website Her Instagram   To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley Also a big thank you to this episodes sponsor Little Nutkins - They sell the most beautiful selection of wooden toys, clothes, prints and gifts and their shop is so perfectly curated and everything aims to educate, inspire and empower our little ones. You can search everything they offer by age, brand or type of product which is such a time saver when looking for gift ideas. 

Ian Barnard is a digital lettering artist and calligrapher from the UK. He has a passion for inspiring, entertaining and helping people to get better at their lettering skills through videos on his Instagram and Youtube channels and also creating digital lettering brushes for the iPad. In this episode we chat about how what started as a hobby has now turned into his full time work.  We also talk about: How experimenting in your business can lead to exciting and unexpected opportunities The impact generously sharing free products had on his business About not being an overnight success and what comes before that And which marketing tools have worked best for him as he has grown his business To find more from Ian check out:  Ian's shop The Honest Designers Podcast  Ian's Instagram Ian's YouTube channel Ian's twitter   To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley