Building your Brand

In this episode I am joined by Xanthe Berkeley. Xanthe is a photographer, video creator, stop motion artist and educator. Shooting lifestyle portrait photography for families and women, guiding and inspiring others to start shooting video and make their own films, through her workshops and online film courses and working with various brands creating videos, stop motions and photos to be shared across their social media channels. We talk about: Why video can be a great tool for sharing your story How to get started if you feel uncomfortable about video Ideas for how to create engaging and creative videos Apps that can help with editing video on your phone See more from Xanthe: Xanthe’s Website Xanthe’s Instagram Xanthe’s Instagram - courses Xanthe’s Pinterest Xanthe’s Online courses To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

In this episode I chat to Lucy Lucraft all about the benefits of podcasting as a marketing tool. Lucy is an award nominated freelance journalist and podcast producer based in Brighton. A former travel writer she has bylines with The Sun, Express, Lonely Planet, Stylist, Red, The Pool and Mother & Baby but now focuses on helping womxn make podcasts while making her own! We talk about: Why podcasting is great for building your brand What are some of the mistakes people make Important things to think about when considering starting a podcast Tips for creating artwork and choosing music that reflects the podcast well See more from Lucy: Lucy’s Podcast with Aja Barber Lucy’s Podcast What She Said Lucy’s Website Lucy’s Instagram To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Welcome to Episode Three with Menekse Stewart In this episode I am joined by Menekse Stewart. Menekse is an SEO specialist, marketing nerd and creative business cheerleader. Her name is pronounced meh-neck-sheh and she is a marketing consultant, with over 15 years’ experience specialising in Search Engine Optimisation and organic traffic (where organic means “natural” or “free” as opposed to lacking in pesticides). Creative business is where her passion lies, and she LOVE helping designers and makers generate more sales from their online platforms so they can focus on doing what they do best: creating and making the world a more beautiful place. We talk about: Why email marketing is so important for a small business Our love of Flodesk* How to make the most of evergreen email content and make your life easier Best design practices when designing your emails See more from Menekse: Menekse’s Website Menekse’s Instagram To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Welcome to Episode Two with Luke Tonge In this episode I am joined by Luke Tonge and we discuss brand strategy and what things small business should be considering and thinking about before they even get to the design stage of their branding. Luke is a graphic designer, lecturer, and events wrangler in Birmingham. He specialises in identity & editorial work for brands, agencies and charities. As an introvert he finds it ironic to now spend most of his time on some sort of stage. He's a visiting lecturer at Birmingham City University and co-director of Birmingham Design, the organisation responsible for the Birmingham Design Festival & Glug Birmingham. We talk about: What Brand Strategy is Why it is important to put the work in with the strategy stage of the branding process Tips for finding out about your audience and what they want Working out what your USP is as a business See more from Luke: Luke’s Website Luke’s Twitter Luke’s Instagram To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Welcome to the Building Your Brand podcast, with me Liz Mosley In this introductory episode I tell you a little about my journey as a graphic designer and share why I’m so passionate about helping small businesses use branding to tell their authentic story and find the right clients. I talk about: The secret of good branding How I got to where I am today Marketing and its relationship to branding And a bonus drinking game (!) Branding and marketing illustration reference in the episode To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley Please subscribe so you never miss an episode and do think about leaving me a 5* rating and review on Apple Podcasts as it really helps me reach more listeners.