Building your Brand E14: A brand on a mission to make kids books more diverse with Lynsey Pollard
Lynsey founded and runs Littleboxofbooks.co.uk. They provide inclusive and representative books to families and schools, helping more children see themselves in the books they read and helping all children better understand the world and their place in it. They are all about making sure children read from diverse bookshelves, bookshelves that show diversity in race, culture, family set up, representations of disability and gender roles so that we can grow a generation of kind and compassionate humans, who understand, accept and expect diversity.
In this interview we talk about:
- The highs and lows of running a small business
- How PR can really help grow your brand
- Some of the discomforts of growing a team
- About the branding process and how Little Box of Books came to be
- And also what marketing has worked well and what not so much
Check out the links below to find out more information about Little Box of Books and also other references made in the episode.
To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley