Building your Brand E10: Building a brand with a cause with Bryn Frere-Smith
Apr 5, 2021
Bryn Frere-Smith, founder of Blue Bear Coffee Co., talks about how the company raises money for organizations fighting human trafficking through coffee sales. They discuss starting a cause-based business, marketing strategies, and the importance of passion for the cause. Bryn also shares their experience working in the Dominican Republic and the challenges of building a brand with a cause.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Raising Money and Awareness for Human Trafficking
01:46 • 9min
Discovering International Justice Mission and Working in Ghana
10:24 • 23min
Starting and Learning as You Go in Business
33:32 • 6min
Mowing Mishap and Commitment to Cause
39:57 • 2min
Building a Brand with a Cause
41:34 • 3min