Mindstate Marketing Hour

The podcast dives into the Great Resignation, revealing how a thriving company culture can keep employees engaged and excited. It discusses behavioral science strategies for enhancing job satisfaction and loyalty. Clear communication is presented as vital for leadership, aligning team motivations with a strong organizational purpose. The hosts explore self-determination theory, showcasing how autonomy and belonging drive motivation. Plus, the importance of a human-centered culture as a competitive advantage is highlighted, making a case for a supportive workplace.

The end of year is approaching, and we all know that a successful final campaign is critical to ending the year on a high note. But getting your messaging noticed can be very difficult with so much competition. How can behavioral psychology help you break through the clutter and make a lasting impression on your clients?  Check out this week’s Mindstate Marketing Hour, where Steve Brown and I will discuss some best practices you can use to get your message seen—and acted on—this holiday season.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

Food is more than just a means of sustenance. It's the center of many social events and rituals such as family dinners, celebrations with friends, and business lunches. So why does sharing a meal brings people together? And how can you use this knowledge to bring your team or family closer together this holiday season?In this week’s Mindstate Marketing Hour, I will discuss the psychological effect that sharing food has on our relationships and how it can be used to bring employees and families together.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

As we move into the cold, dark winter months, you might start to notice a change in your customers' behavior. Some of them may be less talkative and more reserved; others might be more irritable and impatient. What causes these behavior shifts? And what do they mean for your business?In this week’s Mindstate Marketing Hour, I will discuss how shopper mindstates change in the wintertime. More importantly, I’ll give you a simple strategy to implement if you find that your sales are suffering from the winter blues.There are many avoidable mistakes that business owners make in marketing. Sometimes it’s as simple as writing a self-serving subject line in an email. Other times it’s having a confusing price structure. These small choices can have major consequences for the future of your business, even if you do everything else right.In this week’s Mindstate Marketing Hour, I will discuss the biggest mistakes to avoid when developing your marketing strategy and how to get the most out of every campaign.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

There are many avoidable mistakes that business owners make in marketing. Sometimes it’s as simple as writing a self-serving subject line in an email. Other times it’s having a confusing price structure. These small choices can have major consequences for the future of your business, even if you do everything else right.In this week’s Mindstate Marketing Hour, I will discuss the biggest mistakes to avoid when developing your marketing strategy and how to get the most out of every campaign.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

If you love a good scary movie, you already know how fear can drive behavior. But have you ever wondered what role fear plays in your marketing? Blood, sweat, and tears go into crafting an effective ad or social media post - so why not use some of those feelings to make it more compelling for viewers who are looking to feel more secure, safe, and protected from threats?  In this week’s Mindstate Marketing Hour, I will discuss how to effectively (and ethically) use fear-based marketing and 5 things to consider when using it in business.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

It's no secret that in today's digital age, we're all one click away from finding an “industry expert.” Everyone seems to be an expert in their field. So, if you’re trying to grow your company by being an “expert” coach, author, or consultant, this point of differentiation is drying up FAST. The only way to showcase your true value is to build an iconic brand that stands out from others because of your vision, not your expertise.In this week’s Mindstate Marketing Hour, I’m going to discuss what it means to be an iconic brand—and how you can leverage your brand status to attract elite clients and charge premium prices.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

Starting a business is full of ups and downs. You’ll jump between celebrating victories to worrying about whether your business will make it. Unfortunately, the world doesn't prepare us for the emotional rollercoaster that comes with being an entrepreneur.  In this week’s Mindstate Marketing Hour, Steve and I will reflect on our own entrepreneurial journey to paint a more realistic portrait of what you can expect from running a business. We’ll also share the biggest lessons we’ve learned and what we wish someone had told us before we made the decision to open a business.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

When it comes to customer service, leaving a good first impression isn’t just a solid rule to follow. It’s a necessity. Each dissatisfied customer will tell nine to 15 other people about a poor customer experience—be it a long wait, rude salesperson, or an unaddressed complaint.Fortunately, you can use behavioral psychology to design amazing customer experiences virtually, in-person, or at the checkout counter. In this week’s Mindstate Hour, I’ll show you how to deliver a personalized, memorable experience customers won’t soon forget in the first 30-seconds of a conversation.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

Business owners always ask me how they can get their message out there. Marketing has become cluttered with ads to the point where it is almost impossible to break through. The good news is you don't need a big budget to create iconic advertising that catches your audience’s attention. In this week’s Mindstate Hour, I will show you the foundation you need before you begin advertising to craft highly effective messages without breaking the bank!The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!