How to Grow Your Business by Building an Iconic Brand

It's no secret that in today's digital age, we're all one click away from finding an “industry expert.” Everyone seems to be an expert in their field. So, if you’re trying to grow your company by being an “expert” coach, author, or consultant, this point of differentiation is drying up FAST. The only way to showcase your true value is to build an iconic brand that stands out from others because of your vision, not your expertise.

In this week’s Mindstate Marketing Hour, I’m going to discuss what it means to be an iconic brand—and how you can leverage your brand status to attract elite clients and charge premium prices.

The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch!

Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/

The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1

Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld

Looking to understand how to apply Mindstate Marketing to YOUR business?
Hop on over to ⇒ https://mindstategroup.com/about

Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources

Other ways to connect with Will and the Mindstate Group:
https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/

Thanks for tuning in!