Mindstate Marketing Hour

Will Leach
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Jun 8, 2023 • 49min

A Conversation with Kristian Aloma PhD, Founder and CEO of Threadline

Kristian Aloma is back on the Mindstate Marketing Hour!  He joins the show to share about his new book - Start with the Story. Already hitting some of Amazon’s best-selling lists, tune in to find out what designing with narrative psychology means and why it should be in your arsenal.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!
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May 11, 2023 • 40min

The FOMO Advantage: How to Use the Scarcity Effect to Boost Your Advertising Results

Do you want to know the secret of creating a sense of urgency and exclusivity in your marketing campaigns? If so, don’t miss this one-time opportunity to discuss the Scarcity Effect on the Mindstate Marketing Hour. We’ll discuss various ways you can use this powerful trigger to create effective advertising that works. 🚀The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!
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May 4, 2023 • 55min

A Conversation with RT Custer, CEO of Vortic Watch Company

Finding passion in your career can feel like an impossible feat. While it doesn’t come easy, it’s well worth it. On this episode of the Mindstate Marketing Hour, Will Leach and Steve Brown interview R.T. Custer, a passionate entrepreneur, speaker, and guide who helps founders find freedom and support in their corner of the world. As the CEO of Vortic Watch Company and the co-host of Fast Foundations Mastermind, R.T. knows what it takes to build a successful business and drive impact. He’ll be sharing his story - and some tips - with us this week.  Join us!The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!
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Apr 27, 2023 • 49min

Writing Authentic AI Marketing Messages. A Conversation with Chad Thiele, Founder of Chibi.AI

Discover how to revolutionize your copywriting game and infuse a human touch into your AI writing. Generative AI expert and Founder of Chibi AI joins this episode of the Mindstate Marketing Hour to share tips for bringing your creative ideas to life using generative AI.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!
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Apr 20, 2023 • 36min

The Social Proof Advantage: Building Trust and Credibility in Your Marketing

Want to stand out from the crowd and build trust with your audience? If so, you don't want to miss this episode of the Mindstate Marketing Hour, where we'll discuss the importance of social proof in marketing and how it can be used to build psychological trust and credibility for your brand.  Don't miss this opportunity to learn how to use social proof to take your marketing to the next level.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!
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Apr 13, 2023 • 40min

Designing for Impact: Unleashing the Power of Emotion to Create Winning Ads

As advertising and marketing professionals, one of the biggest struggles we face is ensuring our marketing efforts stand out from the crowd. Nothing is more frustrating than seeing your hard work fail to deliver results. In this episode of Mindstate Marketing Hour, we discuss how to use consumer psychological insights to create highly effective advertising. By following 5 simple steps, you can create persuasive campaigns that deliver results and keep your customers coming back for more.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!
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Apr 6, 2023 • 48min

A Conversation with Beant Singh

Not many people have the title “Marketing Super Hero” but on this episode we have one live, joining the conversation!  Beant Singh from Wahi Digital Marketing is the guest and he shares his wild story with Will and Steve. The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!
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Mar 30, 2023 • 39min

Once Upon a Brand: Harness the Magic of Storytelling to Build a Stronger Business

Attention advertising agency owners and creative directors - Don't miss out on this opportunity to take your marketing to the next level!!  Are you struggling to cut through the noise and capture your audience's attention? Join us for this episode of the Mindstate Marketing Hour, where we explore the power of storytelling in marketing. Learn how to craft compelling narratives that will connect with your audience on a deeper level and leave a lasting impression. The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!
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Mar 23, 2023 • 52min

A Conversation with Chase Buckner, Dir. of Product Marketing, HighLevel

Are you ready to take your ad agency to the next level in 2023? If so, you won't want to miss the latest Mindstate Marketing Hour! In this episode, we will interview Chase Buckner, Director of Product Marketing & Customer Marketing at High Level, a leading platform for digital agencies. Chase will share his insights on the challenges and opportunities of growing and scaling an ad agency in today's competitive market and some innovative ideas you can use to scale immediately.  Learn how to grow your ad agency faster and smarter in 2023!The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!
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Mar 16, 2023 • 49min

The Psychology of Pricing: How to Use Pricing Strategies to Maximize Profit

Choosing the ideal price for your product or service can feel like rocket science. Too much, and customers turn away without a second thought. Too little, and you don’t make enough to earn a profit.Psychology can help you strategically select prices that will catch customers’ attention, give you a competitive advantage, and grow your brand. On this episode of the Mindstate Marketing Hour, we’ll take a deeper dive into the psychology of pricing and walk through simple ways you can use pricing strategies to maximize your profits. You won’t want to miss it!The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch! Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/ The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld Looking to understand how to apply Mindstate Marketing to YOUR business? Hop on over to ⇒ https://mindstategroup.com/about Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources Other ways to connect with Will and the Mindstate Group: https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/ Thanks for tuning in!

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