How to Ethically Use Fear in Your Advertising

If you love a good scary movie, you already know how fear can drive behavior. But have you ever wondered what role fear plays in your marketing? Blood, sweat, and tears go into crafting an effective ad or social media post - so why not use some of those feelings to make it more compelling for viewers who are looking to feel more secure, safe, and protected from threats?  

In this week’s Mindstate Marketing Hour, I will discuss how to effectively (and ethically) use fear-based marketing and 5 things to consider when using it in business.

The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch!

Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/

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