Top Behavioral Marketing Tips to Boost Your Sales During Cold Months

As we move into the cold, dark winter months, you might start to notice a change in your customers' behavior. Some of them may be less talkative and more reserved; others might be more irritable and impatient. What causes these behavior shifts? And what do they mean for your business?
In this week’s Mindstate Marketing Hour, I will discuss how shopper mindstates change in the wintertime. More importantly, I’ll give you a simple strategy to implement if you find that your sales are suffering from the winter blues.

There are many avoidable mistakes that business owners make in marketing. Sometimes it’s as simple as writing a self-serving subject line in an email. Other times it’s having a confusing price structure. These small choices can have major consequences for the future of your business, even if you do everything else right.
In this week’s Mindstate Marketing Hour, I will discuss the biggest mistakes to avoid when developing your marketing strategy and how to get the most out of every campaign.

The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch!

Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/

The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1

Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld

Looking to understand how to apply Mindstate Marketing to YOUR business?
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https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/

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