Nerd Marketing
The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.
Latest episodes
May 25, 2023 • 20min
Jedi Strategies for Meetings That Will Grow Your Brand
Brace yourselves for today’s heart-stopping topic: meetings. Yup, we all love to hate them. But here’s the thing: Bad meetings can hold your business back, and effective ones can fuel success. PostPilot co-CEOs Drew and Michael swear by the EOS Level 10 framework. This week, they brought on EOS implementer Derek Anderson to dig into why the system works and how it can help scale your business.
May 18, 2023 • 18min
Mastering Catalog Marketing: Success Strategies for Maximum Impact With Rick Binger
In this episode, take a behind-the-scenes look at the catalog process. Joining Drew and Michael is guest Rick Binger, Founder Brand + Creative Director at Binger, who has been working on catalogs for over 30 years. They chat about why a DTC brand would want to create a catalog, how PostPilot's Cardalogs could help your business, and the process behind a successful catalog. Rick Binger Catalog Process
May 11, 2023 • 25min
Leveraging Online Success to Expand into Traditional Retail with Erin Chambers
Join Drew Sanocki and Michael Epstein as they sit down with marketing dynamo Erin Chambers to explore BOOM! and oVertone's journey from online success to brick-and-mortar dominance. Gain new insights into game-changing techniques that can skyrocket your store velocity, and grab Erin's tips if you're contemplating a retail venture.
May 4, 2023 • 26min
Boosting Your Business With Customer Segmentation, Part 2
Learn about increasing valuable customers in a business, customer segmentation, cost of acquisitions, the danger of implementing a subscription plan, deploying marketing efforts, and the effectiveness of win back campaigns.
Apr 27, 2023 • 14min
80-20 Your Business: How to Maximize Revenue and Profitability, Part 1
80/20 the heck out of your business and hunt whales. In part one of the episode about whales and minnows, Drew Sanocki and Michael Epstein discuss one of Drew's most successful presentations: Whales and Minnows. Listen along as they workshop how to segment and target your best customers with their framework. For reference from this episode: Worksheet Slides
Mar 23, 2023 • 33min
Relaunched the Nerd Marketing Podcast: What to Expect
WE’RE BACK. Drew Sanocki returns to the Nerd Marketing podcast with a co-host, Michael Epstein. They discuss what they learned running an ecommerce brand in the pandemic, the data marketing principles that apply almost anywhere, and the Nerd Marketing courses that flopped. Also, cowbells.
Nov 22, 2019 • 47min
Podcast 41: eCommerce Fuel interview - Post Card Marketing for eCommerce
In this episode, Drew talks with Andrew Youderian on the eCommerceFuel.com podcast to explain how to leverage post cards in your business, how his companies are gearing up for Black Friday, and more.
May 2, 2018 • 17min
Episode 40: Podcast 40: My Private Equity Rolodex
In this episode, Drew shares his favorite resources and private equity investment contacts.
Apr 19, 2018 • 19min
Episode 39: Six Steps to Maximizing Valuations
Drew discusses six steps business owners can make to maximizing valuations.
Mar 27, 2018 • 17min
Episode 38: The Private Equity Process Breakdown
In this episode, Drew talks about the three highlights of how deals go down in the private equity process.
