The Bottom Line

Greg Thomas is a Commercial Lawyer and Director at Velocity Legal, a boutique law firm focused on private businesses, business owners, and family groups. In this episode, Greg explains the key factors to consider before entering a business partnership. He shares the main reasons business partners decide to leave a partnership, and explores the different mechanisms for resolving disputes. Plus, Greg breaks down the importance of a well-drafted shareholder's agreement, and the differences that it can make in mitigating risk.   Resources and links: Greg Thomas on LinkedIn Velocity Legal website   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Darren Bourke is a Business Coach for small businesses, and the author of "The Fourth Moon". You may remember Darren from his appearance on our previous episode, "The biggest challenges businesses are facing post COVID-19". In this episode, Darren shares the inspiration behind writing his book, and what the journey was like in completing "The Fourth Moon". He'll also share some key insights from the book, about the significance of strategy, implementation, maintenance, and leverage, in achieving sustainable growth whilst keeping a team engaged.    Resources and links: “The Fourth Moon” by Darren Bourke Darren Bourke on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Michael Falk is the Chief Economist at Intellectual Property Australia, the Australian government agency responsible for administering intellectual property rights relating to patents and trademarks. In this episode, Michael explains the importance of IP for businesses and breaks down IP Australia's new trademark checker tool. He also explains the different types of intellectual property, and shares how businesses can leverage IP to generate revenue and increase competitiveness.   Resources and links: IP Australia website TM Checker tool   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Liz Ward is the Founder and CEO of Navii, a digital marketing education business that helps small business owners with their digital transformation journeys. In this episode, Liz shares how she got into digital business coaching, and what the inspiration was that led her to start Navii. She explains the basics of digitising your business, and how to choose the right tech stack for your business. Plus, Liz shares her insights into the tools all businesses should be learning.   Resources and links: Navii website Liz Ward on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Michael Tonkin is the Founder and CEO of Tonka Learning, a global consultancy firm producing sustainable, long-term change across capability, performance, and culture. In this episode, Michael explains how to actually execute a strategy within your business. He'll break down the pitfalls that a company may face in implementing their strategy, and how to address them before it's too late. Plus, Michael explains the importance of culture, and how it connects to the strategy within your business. This episode is part two of our two-part conversation with Michael. Check out our last episode to hear Michael explain what a brand strategy is, and why it’s so important.   Resources and links: Michael Tonkin on LinkedIn  Tonka Learning website    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Michael Tonkin is the Founder and CEO of Tonka Learning, a global consultancy firm producing sustainable, long-term change across capability, performance, and culture. In this episode, Michael explains the importance of strategy, and how it can help your business succeed. He'll also break down the significance of communication and culture, as well as the steps you can take to implement a strategy in your business. Plus, Michael shares the common mistakes that leaders must avoid to help maximise success in their business. This episode is part one of our two-part conversation with Michael. Join us for the next episode, where Michael delves deeper into the importance of strategy implementation in your business.   Resources and links: Michael Tonkin on LinkedIn  Tonka Learning website    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Dan Ratner is the Founder and CEO of Uberbrand, a renowned brand advisory firm that specialises in brand strategy and development. Dan is passionate about working with clients to create and maintain strong brands and has even written a book called "Be The Frog" that simplifies the branding process to a level even kids can understand. In this episode, Dan shares the inspiration behind starting Uberbrand, and what the branding journey is like from the perspective of a client. He'll explain what brand strategy is, the importance of building your brand's equity, and learn how to identify the key factors businesses need to consider when developing their strategy.    Resources and links: Uberbrand Website  Dan Ratner on LinkedIn    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Dean Arnold is the Founder and CEO of PublicSquare, a fintech company aiming to provide a better path to home ownership, through a rent-to-own home purchase model. In this episode, Dean shares the story of founding and expanding PublicSquare, before breaking down what the rent-to-own scheme is, and how it works. He'll also explain the role that technology and innovation are playing in the property space. Finally, Dean shares his best advice for aspiring tech entrepreneurs looking to scale their start-ups.   Resources and links: PublicSquare website Dean Arnold on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Andrew Gurney is the Founder of Hardware Box, an e-commerce company that offers a wide selection of architectural, quality door hardware. He recently exited this business via a sale, and now works as the CEO of ScanSKU, a company that develops barcode scanners and applications. In this episode, Andrew explains what led to him selling his business, and the role that Lloyds Corporate Brokers played in facilitating a successful sale. He'll break down the process of exiting a company via a sale, including the steps you need to take when selling your business. Plus, Andrew shares his top tips for any business owner considering the sale process.   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Phoebe Netto is the Founder and Managing Director of Pure Public Relations, a boutique PR firm that specialises in public relations for small and medium-sized businesses. In this episode, Phoebe explains what public relations actually is, and she shares the journey of what a day in her life working at a PR agency is like. She'll break down how small and medium-sized businesses can get the most out of public relations, debunk the biggest misconceptions about the industry, and Phoebe will share a behind-the-scenes look at the fascinating world of PR.    Resources and links: Pure Public Relations website Phoebe Netto on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.