Andrew Ford is the Founder and CEO of Social Star. Social Star is a marketing agency helping businesses and professionals to build their brands and tell their stories.

In this episode, Andrew breaks down personal branding in the digital marketing space, some of the hurdles of merging personal branding with digital marketing, and how to utilise the appropriate social media platform for your needs to benefit your business. He also explains that good branding is so powerful, it could be the reason you might consider spending ten thousand dollars on a handbag.

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This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

The value of branding in an online world