The Bottom Line

Todd Foot is the CEO and Co-founder of Hatch Brands. Hatch Brands is a private equity investment firm that acquires and builds up niche e-commerce businesses. In this episode, Todd breaks down the world of e-commerce. He’ll share his insights into how to use e-commerce as part of a growth strategy, how to choose and thrive on the platform of your choice, and what preparations you need to make.   Resources and links: Hatch Brands website Todd Foot on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Michael Higgins is the CEO and Co-founder of Loopit. Loopit is an all-in-one car subscription, management, and billing platform that allows businesses to flexibly maintain and upgrade their fleets in line with their needs. In this episode, Michael delves into the origins of Loopit, how they chose to pursue venture capital as a strategy for growth, and the nuances of raising external capital. He’ll also share what he learnt about the role of investors and building relationships with them.   Resources and links: Loopit Michael Higgins on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Darshan Chavan is the Founder and CEO of Scale-X Solutions. Scale-X Solutions works with its clients to scale their business operations by outsourcing services. This allows businesses to find the best candidates without the hassle of recruitment and provides job seekers with full-time, work-from-home roles. In this episode, Darshan dives into the benefits of outsourcing in enabling businesses to find the best candidates, no matter their location. He opens up about the challenges he faced starting a business, how he overcame them, and the outside-the-box ways he creates a positive work environment for his own fully remote team. Darshan also shares the surprising lessons he learnt about himself when reflecting on his career in preparation for a TEDx Talk.   Resources and links: Scale-X Solutions “Joy, Happiness & Collaboration - What’s The Connection?” - Darshan Chavan on TEDx Talks Darshan Chavan on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

James Course is the Co-founder and Director of Gawk Outdoor. Since 2018, Gawk Outdoor has embraced traditional advertising strategies by selling outdoor billboard space in regional Victoria. James and his brother Luke teamed up to create Gawk Outdoor after noticing a gap in the market for regional advertising. In this episode, James walks us through the Gawk Outdoor origin story, how billboard advertising benefits communities in regional areas, and why physical advertising is here to stay in an increasingly digital world.   Resources and links: Gawk Outdoor James Course on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Andrew Ford is the Founder and CEO of Social Star. Social Star is a marketing agency helping businesses and professionals to build their brands and tell their stories. In this episode, Andrew breaks down personal branding in the digital marketing space, some of the hurdles of merging personal branding with digital marketing, and how to utilise the appropriate social media platform for your needs to benefit your business. He also explains that good branding is so powerful, it could be the reason you might consider spending ten thousand dollars on a handbag.   Resources and links: Social Star Andrew Ford on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Camille Moore is the Director of Third Eye Insights. Third Eye Insights is a digital design consultancy firm transforming businesses through bespoke strategic marketing advice. In this episode, Camille breaks down how to better utilise social media to share your story, build connections with customers, and add value to your business. She also shares her insights about the surprising similarities between ancient Romans and modern marketing strategies.   Resources and links: Third Eye Insights Camille Moore on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Andrew Crosby is a Retired Business Owner best known for Blinds Online. Blinds Online is one of Australia’s largest online curtain and blind retailers and was turning over $13 million when he sold the business.  In this episode, you’ll hear all about Andrew’s journey from brick-and-mortar stores to bankruptcy before exploring the online retail space. He’ll highlight the importance of doing what you know, surrounding yourself with the right people, and why he thinks everyone should go broke at least once.    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Patrick Karnezis is the General Manager of Alpha Facilities Group and a former professional AFL player. Before hitting the boardroom, Patrick hit the field with the Brisbane Lions and Collingwood Football Club. In this episode, Patrick reflects on how joining the AFL at a young age changed his life and details his professional journey since retiring from the sport. He also shares how the experience of being a professional athlete has influenced his approach to running Alpha Facilities Group, and the overwhelming importance of building strong relationships with your team.   Resources and links: Alpha Facilities Group Patrick Karnezis on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Ben Bars is the Founder and CEO of We Are Unity, a consulting agency with a passion for leveraging purpose, building brands, and improving performance. Ben has worked all over the world, helping businesses define their vision and embed strategy into their culture. In this episode, Ben shares his insights on the core principles of purpose-led workplaces, and their benefits in today's business landscape. He also explores the importance of defining a collective goal, to genuinely excite people and provide direction and meaning. Plus, Ben asks the important question, "What would the world be missing out on if they didn't have you?"   Resources and links: We Are Unity website Ben Bars on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Adam Jaffrey is the Founder and Strategy Director of Wavelength Creative, Australia's leading podcast production and growth agency.  In this episode, Adam shares his journey from the world of advertising to the creation of Wavelength Creative, and explains the unique story of creating one of their most successful podcasts, "Saving Apollo 13". He also explores what branded content is, and why it's so important for small and medium-sized businesses. Plus, Adam debunks some of the most common myths about podcasting.    Resources and links: Wavelength Creative website  Adam Jaffrey on LinkedIn    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.