James Course is the Co-founder and Director of Gawk Outdoor. Since 2018, Gawk Outdoor has embraced traditional advertising strategies by selling outdoor billboard space in regional Victoria. James and his brother Luke teamed up to create Gawk Outdoor after noticing a gap in the market for regional advertising.

In this episode, James walks us through the Gawk Outdoor origin story, how billboard advertising benefits communities in regional areas, and why physical advertising is here to stay in an increasingly digital world.

Resources and links:

Connect:

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Rain, hail, or shine: Why billboards are here to stay